Weekly Reads for April 16, 2012
20 April 2012 by Arketi
Here are our top 10 picks for this week:
Is technology PR broken?
from PR Daily
Here’s an unsexy truth: the majority of PR pros I meet are hard workers with a scary amount of knowledge about enterprise technology.
Upping the ante for b-to-b
from PRWeek US
After having spent hours upon hours over the last few years working with pure b-to-b brands on their marketing efforts, it’s become abundantly clear that the applications for social media aren’t always as immediately obvious as they are in the b-to-c sphere.
6 tips for effective Web copywriting
from PR Daily
Web writing can be difficult, but once you have mastered these six steps, you will be way ahead of the competition.
IBM study identifies four types of ‘digital personalities’
from BtoB Magazine
A new survey from IBM Corp. identified four “digital personalities” emerging among users of the desktop and mobile Web.
Tech PR: The Post-Product World of Ad Revenue
from Crawford
I tend to have a certain amount of faith in the high tech economy, but my opinion took a slight knock this morning when the WSJ quoted ad network Millennial Media’s IPO paperwork. Apparently, the folks at Millennial don’t know “when or if we will ever achieve profitability.”
How to hook readers with killer headlines and grabby leads
from Ragan.com
Headlines and leads ought to be examples of what Ragan called “refrigerator journalism,” writing that says something so valuable so concisely that someone would be compelled to cut it out and stick it on his or her refrigerator.
Pitching Notes, the Yelp of the PR Industry
from PR Daily
Pitching Notes is a new website devoted to aggregating important information about journalists in an effort to create in-depth pitching profiles accessible by anyone, free of charge.
The new definition of PR: ‘personal recommendation’
from PRWeek US
We need to start explaining to our clients that customer service is as important as PR, and that an army of half a million people screaming about how good your service is can be just as beneficial as a front-page article placement.
Study: For corporate news, journalists prefer press releases
from PR Daily
A recent survey of 72 journalists in the U.K. found that the press release is the most preferred method for receiving news about a company.
Result: The Only PR Metric That Counts
from Crawford
The only measure that counts is whether you achieve what you set out to do, a point so obvious that it’s odd how often some PR pros obscure their results behind a numeric facade rather say point blank whether they succeeded or failed.
