30 May 2012 by Arketi
If webinars are not part of your BtoB marketing mix, they should be. More than half of BtoB journalists found company-sponsored webinars helpful. Check out the infographic below to see what type of webinar they find most helpful. For the full report on BtoB journalists and how they use the web, download your free copy of the 2011 Arketi Web Watch Media Survey here.