6 July 2012 by Ashley Biondich
This week’s top 10 PR and marketing articles:
Public Relations Goes Digital
Public relations is going through a fundamental shift that will change how marketers think about and deploy it forever. Simply put: PR can’t operate in a silo anymore. Instead, PR pros must now wield multi-disciplinary skill sets.
10 marketing terms that have lost their meaning
The following 10 words or phrases are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different.
How to become a PR technologist
from PR Daily News Feed
The PR professional as a technologist is a topic I’m passionate about. As PR/marketing professionals, it is our responsibility to stay ahead of technology. For that matter, it is the responsibility of any professional regardless of industry.
Reporter: Why I didn’t open a PR pro’s three email pitches
from PR Daily
Alyson Shontell is one of Business Insider’s reporters covering startup companies. She is routinely one of the first to know—and write about—the happenings in and around Silicon Valley. “Due to an absurd amount of startup pitches that infiltrate my inbox, I’ve learned to manage emails by scanning for three things.” Which three things? Sender, subject line, and first sentence.
25 guidelines for great visual communication
“The way we process information is in images,” said Suzanne Salvo, co-owner of Salvo Photography. “People much prefer to receive information in the form of the visual. We believe the information that our eyes give to us much more so than what we read or what we hear.” Considering that 380 times more images are created each year than were in 1930, you’ve got to do more than just point and shoot to get people’s attention with your images.
Study finds demand-gen campaigns deemed insufficient
from BtoB Magazine
Sales and marketing professionals overwhelmingly say their demand-generation campaigns are insufficient in helping them achieve selling success, according to a study by sales and marketing consultancy Corporate Visions.
Twitter cuts off syncing with LinkedIn
from BtoB Magazine
Twitter will no longer allow users to share their tweets on their LinkedIn pages, although LinkedIn users are still able to share LinkedIn status updates on Twitter. (The companies had had a mutual syncing arrangement since 2009.
The “70/20/10 Philosophy” on Social Media
from Tech Affect by Breanne Thomlison
So, in summary: “70/20/10 Philosophy”:
70 percent of content should be about other information, not about you/brand
20 percent of social media participation should be interacting with your audience
10 percent is promotional
10 tips to perfect your PR pitch
Pitches are an integral part of PR, yet a surprising number of professionals don’t know what makes a pitch successful. They are often left wondering why a particular journalist never takes a briefing. In search of the best pitching advice, I have attended a few seminars on the topic and compiled a list of what elements media folk consider to be the most important components of a pitch.
Content Syndication – Compelling Content, Targeted Leads
from Modern B2B Marketing – Marketo Best Practices Blog » B2B Marketing by Ravali Ravulapati
In B2B marketing, the challenge is making your brand stand out amongst the noise. As a marketer, how do you find the right venue that encourages customer engagement? And how can you make your content stand out and be accessed by the right prospects at the right time?