Weekly Reads for July 23, 2012
27 July 2012 by Ashley Biondich
Here are this week’s top 10 PR and marketing stories:
Study: Social networks popular with b-to-b marketers
from BtoB Magazine
Two-thirds of companies view social media marketing as important or very important, and 70% spend at least one hour a week on social media activities, according to a study by agency Sagefrog Marketing Group.
How brands can benefit from a Facebook ‘want’
from Ragan.com
B2B companies can capitalize on this by creating a strong Facebook presence and, in turn, encouraging chatter about their product on Facebook. If a user sees a list of “wants” from his respected former colleague, he may be more apt to purchase than if he saw the product from a random advertisement.
Savvy Toolkit – Buyersphere 2012 Report from BaseOne
from Savvy B2B Marketing
Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. That’s why we are thrilled to once again share the BuyerSphere report from Base One. This third annual installment shows not only attitudes but now trends based on how the perceptions are shifting over time.
Heidrick & Struggles survey finds Atlanta top city for recruiting talent
from BtoB Magazine – News Feeds
Atlanta is the top city for recruiting executive talent, according to a survey by executive recruitment firm Heidrick & Struggles International.
Planning for real-time marketing success
from PRWeek US
Real-time marketing is a big part of PR’s next act, but many practitioners aren’t sure how to get started. Worse yet, some mistake it as a form of improvisational marketing, requiring little preparation.
The Email Campaign You Need to Clean Your List & Re-Engage Subscribers
from HubSpot’s Inbound Internet Marketing Blog by Melissa Miller
If you’re hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact, 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails. So what’s the solution? A re-engagement campaign!
4 Key Steps to PR Measurement Success
from Culpwrit
By now, many people in PR have heard of the Barcelona Principles adopted two years ago as the basic fundamental “truths” about PR measurement. In many ways, it came down to basics. If you work in PR, the most important things you need to know how to do in terms of measurement are:
5 Twitter Tools to Enhance Your Marketing
from Social Media Examiner by Aaron Lee
Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.
Mobile Marketing: How to Reach Your Buyers Wherever They Are
from Social Media Examiner by Patricia Redsicker
As more consumers use their mobile phones for multiple purposes, marketers like you will have the power to reach buyers at the exact time and place they’re looking for what you offer, explain Jeanne Hopkins and Jamie Turner in their new book, Go Mobile. Go Mobile covers a lot of solid ground in mobile marketing, and while I cannot go into as much detail as I’d like, here’s a taste of what you can expect.
Conduct a Pinterest audit in 6 easy steps
from Ragan.com
Your Pinterest account is a reflection of your brand. You need to pay extra care when you curate the images that will ultimately be seen as an extension of your brand. Unless you’ve been pinning responsibly, it may be worth it to conduct a Pinterest audit. Here are some tips to conduct a successful one.
