While mobile marketing, in some basic forms, has been around for more than a decade, the speed at which the notable move to mobile is occurring has left many a BtoB marketer wondering how to tap this channel to reach customers and prospects. BtoB marketers must move past their procrastination and either create mobile marketing programs or look to expand existing ones that have not been central to marketing efforts.

Arketi Insights is a regular thought-leadership series of publications that examines top and emerging BtoB marketing topics, and what they mean for high-tech BtoB marketers. The first issue focuses on mobile marketing in the BtoB space.

Titled Time for Mobile Marketing to Go BtoB, this publication covers key considerations when looking to go mobile, such as:

• Approaching mobile as a long-term strategy,
• Mapping communication value with an audience-friendly cadence,
• Including calls-to-action that are mobile accessible, and
• Developing compelling mobile-ready video content.

Time for Mobile Marketing to Go BtoB is available for free download at www.arketi.com/2012mobileinsights.

To view a social media news release, visit here.

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