Weekly Reads for August 13, 2012
17 August 2012 by Ashley Biondich
This week’s top 10 PR and marketing stories include:
Report: Email and search trump social referral traffic
from BtoB Magazine
Despite the explosion in social marketing, social media referral traffic lags far behind email and search, according to a report from cloud-based technology company Monetate.
How Converged Media is Changing Content Marketing
from Savvy B2B Marketing
What B2B marketers need to remember first and foremost is that prospective buyers are people and consumers. So the trends that impact all of us in our daily lives are also affecting prospects in the same ways. And we don’t distinguish between the experiences we have as B2C versus B2B buyers. The bar has been raised high by consumer companies and B2B marketers need to satisfy these same expectations.
Q: What’s your best advice to social media managers? A: Stop talking about social media
from Brian Solis
I’m often asked what advice do I have for social media strategists and managers. The truth is that we have to stop talking about social media as the catalyst for earning internal support and instead view it as one of the enablers for transformation.
What are people looking for on your homepage?
from Fearless Competitor — Demand Generation Made Simple
I think we need a revolution in home page redesign. They need to become simpler and more customer-focused. Look at the world through the eyes of a visitor. Here’s what I look for, and many other people do too.
Content Marketing: 3 tips for how to get started
from Marketingsherpa Blog
Content marketing is an investment that can save time and drive sales. Watch the video to learn three insights to get you started in content marketing and read some tips on how to gain support for content marketing at your organization.
What kind of links are people sharing on Twitter?
from PR Daily
What kind of links are people in that 25 percent sharing? Difbot Page Classifier, an app that determines the page of any Web link, analyzed 750,000 links posted to Twitter. Turns out, images are the most commonly shared links, followed by articles, videos, and products.
Without a Strategy, There Is No ROI
from Brian Solis
When you create channels and get to strategy later, your site is more likely to fail. Social media channels cannot be tests. While there is the lowest barrier of entry to create these channels, they are still living, breathing examples of your company and its reputation.
50 useful apps for PR and social media professionals
from PR Daily
With so many things happening at once, it can be difficult to keep track of everything that’s going on. Thankfully, many developers know this, and there are numerous apps designed to improve organization and workflow and do everything else in-between.
Does Your Klout Score Determine Your Value?
from Social Media Examiner by Patricia Redsicker
If you have a social media account, your value as an influencer is already being calculated based on how often you tweet, connect, share and comment. How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?
How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
from Modern B2B Marketing – Marketo Best Practices Blog
The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.
