Here are this week’s top BtoB PR and marketing stories:

The Perception Gap: what customers want and what executives think they want [infographic]
from Brian Solis
There’s a difference between asking and understanding.  Whether or not you agree with asking what people want, knowing their preferences or discovering new opportunities is important.

The two times of day brands should avoid tweeting
from PR Daily
If brands want their followers to click links shared in tweets, they should post to Twitter early in the afternoon—1 p.m. to 3 p.m.—Monday through Thursday, according to a study by link shortening service Bitly. The study also stressed the two worst times to tweet for click throughs: After 8 p.m. any day of the week and after 3 p.m. on Friday.

Will Klout’s overhaul answer its critics?
from Ragan.com
Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? Will it make a difference? I had a chance to speak to Klout CEO Joe Fernandez to try to determine the depth of the changes that were announced—and answer the question on everybody’s mind: “Will my Klout score drop?”

Social Media Marketing: Data mining Twitter for trends, sentiment and influencers
from Marketingsherpa Blog
Data collection and social media are providing marketers with new measurable and actionable insights. Learn four insights into data collection and social media that can aid your planning and tactics.

Study: Email use rises, mobile opens strong
from BtoB Magazine
The email market in the U.S. continues to grow slowly but steadily, with adult email use projected to increase annually at just under 3% through 2016, according to a study by consultancy eMarketer.

10 B2B Companies That Create Exceptional Content
from HubSpot’s Inbound Internet Marketing Blog by Meghan Keaney Anderson
We’ve compiled a starter list of B2B companies that create killer content on a regular basis to keep prospects coming back to their website and engaging with their business. Still think your company is too boring to create compelling content? You might want to think again.

44 percent of marketers say they have advanced social media skills
from Ragan.com
Would you consider your social media skills advanced? If you do, you’re among the 44.4 percent of marketers who feel their social media skills are at an advanced or expert level. SEOmoz recently conducted a survey of 6,491 marketers to determine the state of Internet marketing and search engine optimization, and highlighted some of the results in an infographic.

CMO confidence in U.S. economy slumps
from BtoB Magazine
Chief marketing officers are less optimistic about the U.S. economy than they were six months ago, according to a survey conducted by Duke University’s Fuqua School of Business.

Is There Another Tech Bubble?
from March Communications by Brian DeMichele
Unless you’ve been living under a rock, the technology sector has been blasted with disappointing news all week. A debate has emerged among the media about whether the failure of these companies means this is another tech bubble about to burst, or if the recent struggles are simply not indicative to the health of the market.

Lead Generation: Trends in 2012 marketing budgets
from Marketingsherpa Blog
Generating high-quality leads is a growing challenge for organizations in 2012. Learn how to use your marketing budget effectively from this collection of case studies and how-to articles.

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