Here are this week’s top BtoB PR and marketing stories:

3 Ways Marketers Can Leverage the New LinkedIn
from Social Media Examiner by Stephanie Sammons
Have you noticed the changes to LinkedIn recently? Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications. Read further to find out how the recent changes to LinkedIn impact your social media marketing.

33 Stats That Paint a Picture of the Future of Marketing
from HubSpot’s Inbound Internet Marketing Blog
The future of our beloved marketing industry is changing fast — the good news is, we don’t even need a crystal ball to see where it’s headed! Here are 33 statistics that give you a glimpse into where the future of marketing is headed!

Study: Mobile user conversion rates grow
from BtoB Magazine
Users of smartphones and tablet computers are increasingly completing transactions on their devices, according to a study from advertising network provider InMobi.

Why PR pros should avoid the email ‘blast zone’ when pitching reporters
from PR Daily
What PR pros ought to be doing, he said, is getting to know the people they’re talking to. The purpose of having an email list isn’t to send every pitch to everyone on it. It’s to seek out people with an interest in the subject at hand. Once you form relationships, you won’t need all capital letters in a subject line to get people to notice your emails. They’ll open them because of your name.

ABC releases list of top 25 business publications
from BtoB Magazine
The Audit Bureau of Circulations has released a list of the top 25 U.S. business publications for the first half of the year. The list is based on total average paid circulation and qualified nonpaid print circulation.

The Evolution of Visual Social Media
from March Communications by Becca Crouse
A recent study by ROI Research found that “44 percent of respondents are more likely to engage with brands if they post pictures than any other media. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day.”

11 things to give journalists instead of a pitch
from The Publicity Hound’s Blog
Joining LinkedIn groups that journalists are in, and then building the relationship with them within those groups, is often a better way to introduce yourself and offer to help them. But give before you get! And before you pitch, too. Here are 11 ways you can be helpful inside or outside LinkedIn groups.

11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
from HubSpot’s Inbound Internet Marketing Blog
Once you understand your buyers’ loves, needs, and interests, you can use this information to guide all of your marketing moving forward. Not only will you be successful, you’ll make your buyers happy! So here are 11 ways for you to start using those buyer personas you created to make smarter marketing decisions that make your target audience love you a whole lot more.

Customer-centric Marketing: 7 triggers to engage customers and build loyalty
from Marketingsherpa Blog
MarketingSherpa B2B Summit 2012 keynote speaker Sally Hogshead presented her 7 Triggers of Fascination, which represent different paths or ways to fascinate your customers with your brand. Read on for a breakdown of each, with key takeaways for brands to implement.

7 underrated PR skills
from PR Daily
In an ideal world, PR pros and journalists should have a variety of skills before they receive their diplomas and enter the workforce. There’s no need to be an expert in everything, but familiarity with certain tasks and programs can boost a career. For example, here are seven underrated skills that all upcoming PR pros and journalists should grasp.

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