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Weekly Reads for Sept. 3, 2012

7 September 2012 by Ashley Biondich

Here are this week’s top 10 BtoB PR and marketing stories:

Case Study: Creativity vs. clarity in email subject lines
from Marketingsherpa Blog
It’s critical that any marketing email be labeled with an appealing, even gripping subject line. Read on for the results and analysis of a email subject line test by AWeber in this MarketingSherpa Reader’s Choice Awards winner guest post.

The 7 most effective forms of content
from Ragan.com
Creating credible content should be the No. 1 activity of every marketer today. Its impact is directly related to search engine optimization, brand reputation and interest, and, most important, lead conversions. But what kind of content should you create? What are the must-haves, and what forms get you noticed and attract potential customers? Below is a list of the seven most-effective content forms.

SEO for PR: 6 ways to think strategically about your content creation
from PR Daily
Sometimes good content can be marked as bad because of low exposure in search engines. If the titles aren’t both relevant and SEO friendly, good content may get missed in searches because it isn’t labeled based on what people are looking for. Consider referencing Google’s keyword tool for this task.

Tech PR: How to Write Press Releases That Trigger Sales
from Crawford by James Crawford
Everybody agrees that online news is one of the best ways to fuel leads and sales, but there’s a catch: Online news is a crowded, competitive field. To write news releases that stand out in tech PR and other arenas, try these four pointers.

18 Ways to Guarantee Nobody Misses Your Next Webinar
from HubSpot’s Inbound Internet Marketing Blog by Dan Slagen
Having an established history of providing quality, educational content — whether via your blog content, written lead generation content, or previous webinars — can help boost your webinar attendance. If you’ve hosted plenty of webinars in the past, it also helps if you don’t run into things like sound quality or hosting issues on a regular basis.

Shifts in technology, customer behaviors enable better content marketing
from BtoB Magazine
Fundamental shifts in technology and customer behaviors are influencing the ways businesses market their products and services to their audiences, according to author and marketing consultant Mitch Joel.

Automatic for the People: The pros and cons of triggered emails
from Marketingsherpa Blog
Triggered emails are a tool that marketers can use to provide customers with relevant and useful information or to alienate them a flood of outdated confusion. Learn some of the pros and cons of using triggered emails in your marketing mix.

34 Enlightening Statistics Marketers Should Know About Multi-Screen Usage [Google Data]
from HubSpot’s Inbound Internet Marketing Blog by Pamela Vaughan
Last week, Google published some interesting data based on research into how consumers are using different devices together, called “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.” The most fascinating nugget of data? 90% of people move between devices to accomplish a goal.

Content must support rigorous, measurable actions, not just consumption
from BtoB Magazine
In the push to develop marketing content to feed their social and pull-marketing efforts, marketers should remain focused on what that content must do: enhance business results and success, according to Jay Baer.

The Benefits of Tweeting for CEOs
from March Communications by Meredith L. Eaton
While it’s evident that CEOs have the potential to derive great value from tweeting and using other social networks… are they? According to the 2012 Fortune 500 Social CEO Index from Domo and CEO.com, apparently not. The survey found that only 4 percent of Fortune 500 CEOs are even on Twitter and, of those few, five of the 19 have never even tweeted.

One Response to “Weekly Reads for Sept. 3, 2012”

  1. Meredith L. Eaton Says:

    Thanks for including my post on ‘The Benefits of Tweeting for CEOs’ from our blog, PR Nonsense, on March Communications!