Weekly Reads for Sept. 10, 2010
14 September 2012 by Ashley Biondich
Our top 10 BtoB PR and marketing stories this week:
DMA finds marketers bullish on direct and digital marketing
from BtoB Magazine
Despite mixed signals in the economy, more than 72% of marketers and marketing suppliers believe direct and digital marketing are well-positioned for future growth, according to a report from the Direct Marketing Association.
3 Ways to Create Highly Valuable Blog Content
from Social Media Examiner by Rich Brooks
This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business. The more you create content that helps your prospects succeed, the more engaged they’ll become with your blog.
Calibrating our ethical compasses
from PRWeek US
Public relations professionals should inspire people to do better for themselves and their audiences.
How to create iPhone-style hype for your brand
from PR Daily
How the heck does Apple’s iPhone 5 (or technically, iPhone 6, if you’re keeping score) have that no other phone does? Answer: hype. How do you get that same type of hype for your business or brand? It’s actually not as hard as you might think.
Secrets to Social Marketing Success: 6 Questions You Should be Asking
from Modern B2B Marketing – Marketo Best Practices Blog
Social is a strategy that should be present in every aspect of your B2B marketing. Here are 6 questions that you should be asking yourself and your team to assess social marketing readiness.
The three most important words in personal, professional relationships
from PRWeek US
The hubris of business leaders and politicians is comically commonplace. With issues of fidelity, performance, or promises forgotten, we almost expect leaders to fail us on their social charge.
Lead Nurturing: 5 tips for creating relevant content
from Marketingsherpa Blog
Creating content that offers helpful ideas and solutions to prospects is a growing challenge for marketers, as consumers grow increasingly unresponsive to paid advertising. Learn five tips for creating content that moves beyond advertising into relevancy.
Is social marketing killing the corporate website?
from BtoB Magazine
Is the Gilded Age of the corporate website in decline, or are these sites merely being transformed by the rapid rise of the social communities that surround them? The answer has great implications for marketers—and their content…
10 stats that prove the value of SEO
from Ragan.com
Search engines are a massive opportunity to grow traffic to your site or blog. Here are 10 statistics that prove SEO is a valuable resource to invest in.
How to Cultivate a Data-Driven Marketing Team
from HubSpot’s Inbound Internet Marketing Blog
According to a study reported by eMarketer and conducted by 33Across, 91% of survey respondents are concerned about driving ROI from “big data,” 73% are concerned about integrating cross-channel data, and 70% are concerned about making sense of all the data coming at them.
