Weekly Reads for Sept. 24, 2012
28 September 2012 by Ashley Biondich
This is a round-up of the week’s top BtoB PR and marketing articles:
How brands should use Twitter’s header photo
from Ragan.com
With the changes launched last week, Twitter is starting to look more like Facebook, a move that’s great for brands trying to showcase themselves better on the network. For individual businesses and agencies, this presents several opportunities not to overlook.
B2B vs. B2C: State of Digital Marketing 2012 [Infographic]
from Business 2 Community
There is a perception that B2B marketers are far less engaged than B2C in social media but it looks like in 2012 they are closing the gap, according to the 2012 State of Digital Marketing report. Analyzing the challenges, objectives and trends in social media, SEO and PPC for B2B and B2C companies, the study offers a snapshot of digital marketing in 2012.
Best Practices in Lead Nurturing
from DM Confidential
What is lead nurturing? Micky Long, vice president and practice director of lead nurturing at Arketi Group, has a helpful definition: “Lead nurturing is the process of engaging with a somewhat qualified prospect over time as the prospect moves along the buying process, providing regular interactions of an increasingly focused nature to ultimately convince the prospect of the value of your solution.”
How to schedule pins on Pinterest
from Ragan.com
A couple months ago I tested different Pinterest tools to find out if any of them allowed you to schedule pins. Pingraphy is a remarkable new tool I’ve been using daily in my business, and I can honestly say I’m a devotee. Besides being free, Pingraphy is easy to use. Here are eight quick steps to help you schedule your pins like a pro with Pingraphy.
In Case You Needed Another Reason to Put Your Company on Facebook
from March Communications by Sarah Love
According to a recent poll by lab42, 50% of social media users consider a company’s Facebook page more useful than its website. We live in a world where more than half of consumers get breaking news from social media – why would their relationships with companies be any different?
How (and why) to upgrade to LinkedIn’s new company pages
from PR Daily
On the heels of a home page redesign, LinkedIn has unveiled a new look for company Page. A number of aesthetic changes (and some improved functionality) unites for one purpose: “Simplifying the LinkedIn experience across our core products,” says LinkedIn’s Mike Grishaver.
How to Cultivate Client Relationships to Drive Success
from Tech Affect by Katie Shill
To drive success for your clients, build a foundation of trust, and create a culture of open discussion, agencies must keep in mind the following
Why Smart Marketers Use Social Media for B2B Branding
from Social Media Today
B2B marketing is not about selling to businesses, but to the people who work for those businesses. Behind every RFP, procurement team and competitive bidding process, there are people who want to hear your story. They want to understand why your company, your brand, can better meet their needs.
The 20 Things Users Want Most From Your Mobile Site [New Google Data]
from HubSpot’s Inbound Internet Marketing Blog
Still trying to make the case for mobile optimization of your company’s website? With this data, you can build a case and actually make a user’s dream scenario happen! Take a look at some of the highlights we’ve pulled from the study that we think will help you with your mobile marketing.
The New Breed of B2B Buyer
from Business 2 Community
To connect with the connected B2B buyer, you must publish deep and wide about the problems your prospect faces and the solutions your product offers. Your content must be relevant to your prospect at every stage of the buying process and be available whenever and wherever your prospect goes online.
