Weekly Reads for Oct. 1, 2012
5 October 2012 by Ashley Biondich
This is a round-up of the week’s top BtoB PR and marketing stories:
A Crystal Clear Explanation of How Social Media Influences SEO
from HubSpot’s Inbound Internet Marketing Blog
Search engines have begun to incorporate social context into their search results. And it’s high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search.
Study: Tablet users most engaged with websites
from BtoB Magazine
Tablet users spend 30% more time on websites and have a 20% higher average engagement score than PC users, according to ad management technology company IgnitionOne Inc.
Why Mobile Matters In B2B Marketing
from Business 2 Community
According to Sirius Decisions, the role mobile marketing plays in B-to-B is more impactful than many marketers may think. In a recent article, it cited the following reasoning for why mobile matters.
Instagram beats Twitter for mobile engagement
from PR Daily
Whatever your opinion of Instagram, it gets eyes. In fact, the photo editing/sharing mobile app tops Twitter in mobile engagement, according to a comScore report. Instagram sees an average of 7.3 million daily active users compared with Twitter’s 6.9 million.
Google Launches Google Tag Manager
from Social Media Today
Google just announced Google Tag Manager. This is a tool that’s going to make tagging pages so much easier for everyone! Google’s video and commentary.
Facebook: Over 1 Billion Served – Plus Interesting Stats
from Brian Solis
Mark Zuckerberg announced in a short and sweet post today that Facebook is now home to one billion digital denizens. I would like to focus on how this significant milestone aligns with his vision, a vision that was clearly communicated in the company’s S-1.
12 Critical Marketing and Sales Metrics You BETTER Be Tracking
from HubSpot’s Inbound Internet Marketing Blog
Here are the 12 metrics that will serve as the missing piece in your attempts at sales and marketing alignment.
25 Facebook tips every social media manager needs
from PR Daily
For a small team that doesn’t have a great deal of time to devote to social media, staying on top of Facebook’s constant changes can be tricky. To help these social media teams, we compiled 25 important tips for the people who run their brand’s Facebook page.
How to Better Manage Your Twitter Relationships
from Social Media Examiner
Do you feel that you’re missing out on engaging with valuable members of your Twitter community due to the noise? Or worse, do you wonder who the most valuable members of your Twitter community are? If so, you’re in need of a relationship management tool for Twitter.
Email Marketing: 83% of CMOs says social media will affect email programs
from Marketingsherpa Blog
CMOs see social media and mobile as the developments that will have the biggest impact on email marketing in the near future. Read the chart to more research analysis to help you integrate social media and mobile into your email campaigns.
