10 October 2012 by Micky
Marketing organizations have never had better tools to understand prospects and measure results. Yet many, according to some highly respected industry analysts, are in need of an overhaul. In fact, according to IBM’s recent global study of more than 1,700 Chief Marketing Officers, most admit to being unprepared to manage the changes that are expected to affect their marketing organizations in the years ahead.
Those CMOs who adapt and understand the new marketing reality are looked on by their C-suite peers as strategic drivers of corporate growth. To gain the upper hand, today’s BtoB marketing leaders need to ensure they are at the top of their game in three key areas:
- Data and Information Management
- Infrastructure Development (Marketing Operations)
- Buyer Intimacy
To read more about how to makeover your organization’s marketing function, download the fourth publication in the Arketi Insights series – Does BtoB Marketing Need A Makeover? Arketi Insights is a regular thought-leadership series that examines top and emerging BtoB marketing topics, and what they mean for high-tech BtoB marketers.
Does BtoB Marketing Need a Makeover is available for free download at www.arketi.com/2012makeoverinsights.