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Weekly Reads for Oct. 8, 2012

12 October 2012 by Ashley Biondich

We’ve rounded up the top 10 BtoB PR and marketing stories from this week:

Leveraging Customer Data is Still a Major Challenge for B2B Companies
from Business 2 Community
In today’s multi-channel world to reach increasingly connected prospects, a company needs to provide a user journey across channels and platforms that are part of their target audience’s world.

The 12 most effective ways to generate leads on LinkedIn
from Ragan.com
LinkedIn isn’t just a powerful professional networking tool. When you use it correctly, it can help you exponentially increase your ability to produce business leads. With nearly 150 million users, LinkedIn delivers a ready-made professional audience you can tap into to further your business development.

4 things PR pros should never say to reporters
from PR Daily
Our business is about relationships. In order to foster the strongest relationships possible, you want to be sure to always communicate with efficiency and strategy and never utter the following statements.

Email and Social Media Marketing Integration: What You Need to Know
from Social Media Examiner
Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp, explains the power of email marketing and social media marketing and why you need both of these marketing strategies. You’ll discover how to integrate social media and email to leverage your content.

If marketing is dead, it’s a self-inflicted wound
from PRWeek US
What’s going on when two of advertising’s brightest luminaries come out within weeks of each other stating that their industry is “dead?”

CMO study finds only 14% of marketers satisfied with mobile efforts
from BtoB Magazine
Only 14% of marketers are satisfied with the progress they are making accessing and leveraging the mobile channel, according to a new study by the Chief Marketing Officer Council.

Optimizing Twitter Engagement – Tweet Content That Works
from Social Media Today
Track Social monitors over 10,000 brands across the major social media platforms in order to determine what works and what doesn’t. This article looks at Twitter Engagement, and what types of Tweet content consistently gets Retweets.

Different online platforms require distinct writing styles
from Ragan.com
Even though Facebook, LinkedIn, and Twitter tend to get lumped into the same general category of marketing, they are quite different. The audiences and the platforms call for distinct types of writing.

Important Charts to Consider When Planning Your Marketing Budget in 2013
from Business 2 Community
It’s October and time to start planning out your marketing plan for 2013.  In a world that is more and more mobile and social every day, we recommend for 2013 that your brand consider the following charts.

20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
from HubSpot’s Inbound Internet Marketing Blog
Why are so many of us still struggling to report on the value of social media? We’ve compiled data from a handful of different recent studies to break apart this question and zero-in on the key challenges social media marketers are struggling overcome.

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