Weekly Reads for Oct. 15, 2012
19 October 2012 by Ashley Biondich
This week’s top BtoB PR and marketing stories:
Big Data to drive audience and content optimization in 2013
from BtoB Magazine
The marketing forecast for next year will include a maturing of audience optimization and customer insight, along with better targeted media buying and content optimization.
A 14-step guide to pitching ‘big fish’ reporters
from PR Daily
Pitching the “big fish” reporters is more art than science. If you’re tasked with securing a high-impact hit or motivated to capture one on your own, here are some tips that may help you along the way.
What the ExactTarget/Pardot Merger Means for Inbound Marketing
from Crawford
With ExactTarget’s acquisition of iGoDigital and Pardot, the landscape just shifted. As one of the world’s most respected marketing automation firms takes over Pardot, a pioneer and innovator in lead nurturing, inbound marketing may be headed for major expansion.
Lead Generation: 81% of marketers use email marketing
from B2B Lead Blog
We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report, and asked them about their most widely used lead gen practices. Here is what the data says…
PR and innovation: it’s complicated
from PRWeek US
It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if we’re smart) strives for it every day. I’m talking about innovation.
8 Ways SEO Should Influence Your Marketing Copywriting
from HubSpot’s Inbound Internet Marketing Blog
For content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. Here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!
How Marketing Can Solve the Big Data Problem for Sales
from Business 2 Community
In the era of Big Data, selling is less about the data. It is about the insights that come from the data. Sharp marketers are using up-to-date insights on their prospects, customers and targeted industries to craft compelling messages that lead to conversations.
How to Find Influential People With Social Media
from Social Media Examiner
Do you want to build relationships with key influencers in your niche? Are you looking for an easy way to identify and connect with industry thought leaders? If so, keep reading for a simple system you can immediately deploy.
Tips For Measuring Marketing ROI
from Business 2 Community
The science of marketing ROI is more than a simple calculation; it’s figuring out the entire process, from setting goals, to selecting the right marketing tactics, to tracking your metrics. Here are a few tips to help you measure marketing ROI.
4 secrets to standing out on LinkedIn
from PR Daily
What separates the great LinkedIn profiles from the average ones is how people use all of the various features on LinkedIn. The LinkedIn blog recently published an article about four ways to stand out on LinkedIn. Here’s the distilled version.
