Weekly Reads for Oct. 22, 2012
26 October 2012 by Ashley Biondich
This round-up includes the top BtoB PR and marketing articles from this week:
3 Ways to Grow Your Email List With Twitter
from Social Media Examiner
One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business. In this article I’ll go over 3 tactics to utilize Twitter’s massive audience to grow your email list with qualified leads.
4 things PR pros should always say to reporters
from PR Daily
If you use this advice in your daily interactions with journalists, the nature of the newsroom will become much less intimidating. You both win when members of the new media know that you “get it” and that they can count on you to help them tell memorable, accurate, and timely stories.
How to Make Your Brand Stand Out Online
from Business 2 Community
In the virtual world, establishing a brand name has become one of the best ways to Google-proof your business. B2B decision makers begin their research on search engines when looking for new products or services for their company.
7 proven ways to create viral Pinterest posts
from PR Daily
Pinterest has demonstrated its traffic-driving ability in a big way. For each viral post, I used the same strategies. If you want to see your blog posts get pinned hundreds, if not thousands, of times on Pinterest, consider these tips:
Keywords Matter! Why You Should Care About Keyword Research
from Business 2 Community
Keywords are the fundamental building blocks of any good online marketing campaign. If you have any hopes of making it big on the internet, you’ve got to do your research, and you need to do it right. We’re here to show you how to do it right, from start to finish.
Marketing Research: Only 25% of marketers can show value to the organization
from Marketingsherpa Blog
Marketers struggle with demonstrating their contribution to an organization’s bottom line. Read on to learn more about building skill sets and capabilities in predictive analytics that will aid your efforts to show the C-suite your full value.
31 Easy Ideas To Create Content Your Customers Want
from B2B Marketing Insider by Michael Brenner
The big secret in content marketing is that it is not that hard to begin creating a steady stream of relevant content. The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again.
Five Traits of Successful B2B Content Marketers
from Social Media Today
The 2013 edition of the annual content marketing study of North American B2B marketers conducted by Content Marketing Institute (CMI) and Marketing Profs is out, and has a number of findings that should be of interest to anyone in the B2B space.
Study: Mobile search, Facebook engagement surge
from BtoB Magazine
Paid search in the U.S. continued to grow in the third quarter, largely due to increased mobile traffic, according to a report from Adobe Systems. The study also found that Facebook experienced strong engagement and fan growth.
Branding: It’s More Than a Clever Name
from CommPro.biz
Creating a recognizable brand takes some heavy research and consideration into introducing and positioning your product or service. Here are just a few of the considerations you will face when getting ready to launch your brand.
