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Weekly Reads for Nov. 12, 2012

16 November 2012 by Ashley Biondich

This is a round-up of the week’s top B2B public relations and marketing stories:

10 Ways Customer Service Converts Customers Without Selling
from Business 2 Community by Flavio Martins
The secret to effective customer service sales without having to sell is to understand customers wants, needs, and delivering those.

How to Simplify Your Social Monitoring
from Social Media Examiner
Are you looking for easy ways to monitor social mentions of your brand, product or name? You can easily listen to what people are saying online on any topic you want to track.

SEO for PR: 7 tips to harness YouTube videos for search
from PR Daily
YouTube videos have a direct feed into Google search results, which means maximizing a video’s search exposure should be a critical task in the search engine optimization (SEO) efforts for companies and brands.

Inbound Marketing: Content is everything in search and social
from Marketingsherpa Blog
Without content, search engines and social networks do not exist. Content is what connects businesses to their audiences.

Study finds 73% of tech buyers engage with IT vendors on social networks
from BtoB Magazine
In a study that underscores the importance of social networks in the b-to-b buying process, LinkedIn found that 73% of tech buyers have engaged with an IT vendor on a social network.

Facebook Rolls Out a Pages-Only Feed
from Social Media Today
The new Pages Feed will not affect the way the main News Feed works. Instead, it provides a separate feed that acts as a Pages-only filter. It can be accessed from the left-hand side of the screen below the Pages header.

Pinterest launches business accounts
from Ragan.com
Pinterest formally welcomed brands to the social network, unveiling business accounts and a new set of rules (otherwise known as “terms of service”) for companies.  Learn more about converting an existing account here.

The 10 Keys To Optimizing Twitter Engagement
from Social Media Today
Track Social recently conducted an extended study of major brand activity on Twitter. The results have been collected in the 10 Keys to Optimizing Twitter Engagement.

Word-of-mouth key to driving tech purchases
from PRWeek US
The influence of word-of-mouth on purchasing decisions at b-to-b technology companies has grown by 30% in the past three years, according to a study from Hill+Knowlton Strategies.

What to Send Email Contacts in Different Stages of the Marketing Funnel
from HubSpot’s Blog
This post will break down the 6 types of subscribers you may already have in your contacts database, following the stages of a typical sales and marketing funnel.

 

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