B2B Marketing News

Posts by: Arketi Group

Time to get persona(l)

In the Fall of 2013, Arketi hosted its 7th annual Tech CMO Roundtable with PR and marketing executives. While BtoB marketers discussed a number of items from industry challenges to marketing activities, participants also discussed strategic and tactical plans. For example, participants at the Tech CMO Roundtable were asked, “Are you using buyer personas as […]

Our Very Special 12 Days of Christmas

The holidays are a fun and special time for us at Arketi Group. But instead of your typical holiday card, we wanted to be a little different and display some of our creativity. So we’ve combined our favorite holiday stats with some “gratuitous and entirely unrelated Arketi factoids” to share a little of our personality. […]

Weekly Reads for June 11, 2012

Here are our top 10 picks for this week:   Can you hear me? from RepMan One should NOT engage with an audience until one first listens to their wants, needs, hopes and dreams. By not listening first and engaging second, these firms are committing a fundamental mistake. Today’s strategic communications begins with listening (ongoing […]

B2B Marketing News Ranked 3rd Best B2B Blog of 2012

Arketi Group’s B2B Marketing News has been named the third best B2B blog of 2012 in The Best of BuyerZone series, which highlights great business blogs and sites on the web. BuyerZone, an online small business resource center, ranked B2B Marketing News #3 for its dynamic content and expert contributors. In the article, BuyerZone applauds […]

Sources That Give the Scoop

With the increasing demand to produce new content on tight deadlines, it’s no surprise that 36 percent of journalists indicate more than 75 percent of their news outlet’s website is original content that does not appear in the print publication. When asked to reveal where journalists get their story ideas, journalists reported the following.   […]

Weekly Reads for May 28, 2012

Here are our top 10 picks for the week:   Dear [insert business name], what’s your promise? by Brian Solis You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against […]

The Way of the Webinar

If webinars are not part of your BtoB marketing mix, they should be. More than half of BtoB journalists found company-sponsored webinars helpful. Check out the infographic below to see what type of webinar they find most helpful. For the full report on BtoB journalists and how they use the web, download your free copy […]

Weekly Reads for May 21, 2012

Here are our top picks for this week:   10 basic tech skills every PR pro should know for a crisis from PR Daily There are so many technical aspects of your social media crisis plan that need to be executed quickly and efficiently in a crisis. If you’re equipped with a webmaster, IT professional, […]

Drive Buyer Intimacy and Deliver More Revenue

Know your buyers and their true needs? If so this gives you the upper hand in moving individuals though your sales cycle and ultimately converting them from prospect to customer. Today the right strategy combined with technology makes this happen and even accelerates the buying cycle. The first webinar in Arketi’s Stop Selling. Start Listening. […]

Weekly Reads for May 14, 2012

Here are our top 10 picks for this week:   Study: B-to-b companies lag b-to-c in social media tracking from BtoB Magazine B-to-b companies trail b-to-c companies in tracking social media and responding to social media customer feedback, according to a new study by customer experience software company Satmetrix Systems. 6 Tips for Using Pinterest for […]

Friends, Fans and Followers

BtoB marketers – journalists love social media just as much as you do. Ninety-two percent are on LinkedIn, 85 percent have Facebook accounts, and 84 percent use Twitter. Check out the infographic below to see how today’s most popular social media sites stack up. For more information about BtoB journalists and how they use the […]

Weekly Reads for May 7, 2012

Here are our top 10 picks for this week:   How to deliver a clear, strong call to action from PR Daily Good calls to action are framed in the context of the audience’s needs, fears, hopes, and desires—not yours. That call to action works better because it is specific, audience-focused, and user-friendly. How to write […]

What Breaking News Should Mean to You

It may be a natural disaster, new legislation or other announcement affecting your industry. Whatever the breaking news may be, make sure your executives and company website is prepared to serve as a secondary source for journalists.   Are there any additional online resources journalists turn to? Let us know and we’d like to include […]

How Journalists Use the Internet

We know journalists are online, but where are they spending it? Findings from the 2011 Arketi Web Watch Survey: Inside BtoB Media Usage of Social Media reveals 64 percent of journalists say they spend more than 20 hours a week online, with 21 percent reporting more than 40 hours on online activity each week. Not surprising, top activities […]

Weekly Reads for April 30, 2012

Here are our top 10 picks for this week:   Is social media simply a bad choice for B2B? from Ragan.com When your brand’s name is synonymous with your product, just how useful is social media? That’s what Xerox is figuring out. At the Digitas NewFront conference in New York last week, the company’s chief marketing […]

Weekly Reads for April 23, 2012

Here are our top 10 picks for this week:   Why Great Design Is the Future of Content Marketing from Mashable Tech Although it’s still early in 2012, the importance of visual storytelling is clearly one of the year’s breakout trends. Facebook Timeline, Pinterest, and Instagram are forcing brands to think and act more visually. Couple that with […]

Weekly Reads for April 16, 2012

Here are our top 10 picks for this week:   Is technology PR broken? from PR Daily Here’s an unsexy truth: the majority of PR pros I meet are hard workers with a scary amount of knowledge about enterprise technology. Upping the ante for b-to-b from PRWeek US After having spent hours upon hours over the […]

GEORGIA: A Top Technology State

The Technology Association of Georgia (TAG) released the sixth annual State of the Industry: Technology in Georgia Report on March 28, 2012. As one of the nation’s leading technology states, during 2011, Georgia’s technology community had an economic impact of $113.1 billion in sales. Technology now accounts for more than one-third of Georgia’s total exports, […]

Weekly Reads for April 9, 2012

Here are our top 10 picks for this week:   Marketers ‘get’ social from BtoB Magazine For those who still believe b-to-b companies don’t get social media or don’t care, last year should have been a wake-up call. Leaders See Positive Role and Growth for PR from Culpwrit Conducted by the USC Annenberg Strategic Communications and Public […]

Weekly Reads for April 2, 2012

Here are our top 10 picks for this week:   Study: ‘Big Data’ poses opportunities, challenges from BtoB Magazine According to “Marketing in the Digital Age,” 75% of respondents said understanding “Big Data” can dramatically improve their marketing efforts, and 90% said digital marketing can reduce customer acquisition costs. However, 58% said they lacked the skills […]

Weekly Reads for March 26, 2012

Here are our top 10 picks for this week:   Guide to infographics: 3 essential tips for creating them from PR Daily If you know the underlying principles that help shape the truly good ones, you’ll have a better handle on infographics design and how to build a visual winner from the ground up. The Best […]

Weekly Reads for March 19, 2012

Here are our top 10 picks for this week:   Hot trend in PR: Working with startups from PR Daily Tech PR is hot—scorching, actually. As tech startups continue to pop up trying to be the next Facetwitgooglepon, they need publicity. So where do they turn? A burgeoning sector of PR firms that specialize in creating buzz […]

Weekly Reads for March 12, 2012

Here are our top 10 picks for this week:   4 essential tips for product launches in the Digital Age from PR Daily Here are a few tips to consider next time your company or brand is launching a product or new initiative. What the USP is not from PRWeek US In real-world marketing, a “unique […]

Weekly Reads for March 5, 2012

Here are our top 10 picks for this week:   Tech pros accelerate social media usage from BtoB Magazine Social media activity by engineering, technical, manufacturing and industrial professionals continues to rise, according to a new report from technology search engine and directory GlobalSpec Inc. Beware lack of insights, inconsistency, and no call to action from […]