In this week’s Arketi Web Watch post, we look at Firstdata.com. Though the website certainly is well designed, there are several elements that need to be taken into consideration.
For instance, check out the unobtrusive “dashboard” feature at the top of the page. In it’s collapsed, default state, it appears as a discreet ticker. When opened it becomes a scrollable pane of attractive, semi-interactive charts with a “subscribe” call-to-action (CTA) always present. Equally important, the main feature and navigation are not obstructed nor pushed below the fold when the dashboard is expanded.
The homepage main feature does quite a bit of heavy lifting as it serves as an overview for FirstData’s six service areas. The functionality to toggle between the six service areas could be a bit more obvious, but each story is so well paced and structured, that it is forgivable. The pay-off screens to each overview have engaging content such as videos as well as CTAs for white papers and press releases. My one complaint – I wish you could skip right to the pay-off screens. As nice as the Flash is, if I were a repeat visitor I would want to be able to skip the fluff and get right to the more valuable content. (more…)