According to a 2011 B2B Technology Collateral Survey Report by Eccolo Media, nearly four in 10—or 37 percent—of US corporate technology decision-makers say they have recently consumed collateral via a mobile device. Of those respondents, 33 percent reported viewing content on a smartphone and 16 percent reported using a tablet.
When asked about frequency of viewing collateral materials, 30 percent of respondents said they consume mobile content on a weekly basis, while 34 percent estimated several times a week and 23 percent said several times a month.
Although business executives have joined the mobile revolution, the traditional desktop remains the popular choice. In fact, respondents stated that they are reading the following at their desktops:
- 56 percent of white papers
- 58 percent of case studies
- 53 percent of product brochures/data sheets
Another factor of note, downloading and printing was also more widely reported than mobile viewing. So, even though mobile technology has transformed the world, business leaders still need and want to see hard data on a desktop versus a screen that’s the size of a deck of cards.
Make no mistake about it. Mobile technology has definitely made certain tasks easier and more convenient for business owners and consumers alike; however, in the business world, people can’t afford to make an error because the screen posed a viewing challenge, or their fingers moved too quickly while dashing off a quick approval and juggling a phone call.
But as B2B technology companies, how do we marry the practicality of the desktop with society’s increasing love of mobile technology? Please share your comments and real-life experiences of the perfect B2B tech marriage with us.
Learn more about the survey findings here.