Here are the top business-to-business PR and marketing articles from this week. Hope you enjoy!
New H&K Research Shows Companies Can Earn Public Trust by Better Communicating Efforts to Address Climate Change—Lack of Communications Prevents Many From Getting Credit
Research conducted by Research+Data Insights for Hill+Knowlton Strategies and Environmental Defense Fund (EDF) shows that Americans see climate change as one of the most pressing issues facing the country. However, only 35 percent of Americans believe companies are doing more today than 10 years ago to address climate change.
Content Marketing – Powerful for Local Businesses
Custom Content Council
Our search world has changed. Results pulled in from Google, Bing and Yahoo are now all content-related, so it’s the job of search engines to provide users with results that give them the information they’re looking for. The better the results returned to the user, the more users will use them. But relative content isn’t just to boost search engine preferences. Did you know that content still reigns supreme when it comes to businesses building relationships with people?
The Future of Social Media: 60 Experts Share Their 2014 Predictions
Business 2 Community
Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. We asked experts to share their predictions on the future of social media and the ways in which it will impact businesses.
5 PR lessons from ‘It’s a Wonderful Life’
This evening, millions of Americans will turn on their televisions to watch Frank Capra’s holiday masterpiece, “It’s a Wonderful Life.” Although never intended to be a Christmas movie, it has become a holiday mainstay ever since it started appearing on TV in the 1970s. I never miss it, and this year, I realized the 1946 film starring Jimmy Stewart and Donna Reed offers some wonderful, yet inadvertent, lessons for those in the public relations industry (or for most industries). Here are a few of the lessons…
The top 10 social media wins of 2013
Social media saw both major changes and massive growth in 2013. Vine was introduced to the world, Twitter went public, and Instagram and Pinterest began to incorporate ads. A lot has happened and a lot more can be expected in 2014. The competition was close, but here are the top 10 wins of 2013 in the ever-changing social media landscape.
Learning a lesson from venture capital
Venture capital is going through a marketing renaissance that other financial asset classes could benefit from. As Walter Frick noted in his Harvard Business Review article this week, VC firms produce outsized returns relative to the investments they make and create more jobs per dollar along with each one.
This Just in from Washington: Marketing May Be Illegal
Silly marketers. All day long I listen to them tell how they will, through the wonders of modern data science, get the right message to the right customer at the right time. Their marketing automation and CRM systems will tell them exactly what return to expect on what investment. Their business plans will be sewn tightly with binary code and their worlds will be ensconced in a bright bow, like the neatly wrapped packages they will present to their perfect families at precisely the right hour on Christmas Day. The scientific fact almost all tend to forget is that there are flesh-and-blood people on the receiving ends of their methodical, data-driven appeals and that people are irrational and unpredictable. Some of these people are United States Senators, and they proved their humanity all too plainly yesterday at a hearing of the Committee on Commerce, Science, and Technology investigating data brokers.
2014 Social Media Tricks, Tools & Trends
Search Engine Watch
When it comes to covering the news, getting the visual word out, and capturing the ROI moment, social media proved itself as an influencer in paid, earned, owned, and even traditional media. NBC’s “Today” show joined the social love club with a rebranding and reinventing this year unveiling the #orangeroom. Headed by celebrity host @CarsonDaily, the #orangeroom is a social newsroom within a traditional newsroom, it’s not only part of the physical set of the NBC morning talk show pimped out with everything from sliding high definition monitors with visual social slices of news, but it also increases the reach, power, and influence.
Real-Time Marketing 101: It All Starts With The Trends
Social Media Today
Imagine you are a marketer in 1951. Harry S. Truman is president and Milton Berle is the most famous person on T.V., raking in 80% of all television viewers every night of the week. It’s the dawn of modern mass marketing.What if you were the first marketer to figure out how to use T.V. to sell stuff? You’d probably be in pretty high demand. The potential to sell your products would be effectively limitless.