B2B Marketing News

Posts in the Industry News category.

User Behavior as Ranking Factor and More Search Marketing News

Are User Behavior Metrics a Ranking Factor? There has been a lot of speculation lately about whether Google takes user behavior metrics (click through rate, bounce rate, dwell time, etc.) into consideration when ranking search results. Stirring the pot, Google representatives have given inconsistent responses to whether user behavior is a ranking factor leaving SEOs […]

B2B SEO: 23 Experts Reveal Top Strategies for Success in 2015

B2B SEO: 23 Experts Reveal Top Strategies for Success in 2015 As more B2B marketers embrace the power of search marketing, the need for effective optimization strategies is more critical than ever. While SEO presents a big opportunity to generate high quality leads, many B2B marketers are in the dark on how to leverage innovative […]

Google Alphabet Acquisition and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and trends. Hope you enjoy 1. Google Alphabet Acquisition In a surprising turn of events, Google announced on Monday that it will […]

Moz Online Marketing Survey and More Search Marketing News

Search News Roundup The search industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Moz Releases 2015 Online Marketing Industry Survey Earlier this week Moz released a survey of […]

Google Panda Refresh and More Search Marketing News

Search News Round-Up The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Google Panda Refresh is Here After months of waiting, Google announced a Panda refresh has […]

Google’s Cross-Device Benchmark and More Search Marketing News

Search News Roundup The search world is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent SEO and PPC updates and trends. Hope you enjoy!   1. Google’s Cross-Device Benchmarks New research from Google proves that users often […]

Post-Mobilegeddon and More Search Marketing News

Search News Round-Up The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Post-Mobilegeddon: What Happened? Google’s mobile-friendly update, coined by many as “mobilegeddon,” has been quite […]

Google Panda Update Coming Soon and More Search Marketing News

Search News Round-Up The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Google Panda Update Coming Soon Earlier this month, Google’s Gary Illyes announced the new […]

Mobile-Friendly as a Ranking Signal for Google

Google is rolling out an updated algorithm – that factors in “mobile-friendliness” as a ranking signal – on April 21 (that’s today!). Clients are asking us a few questions. 1. What does this mean? Google will be increasing the visibility of sites that are optimized for mobile. 2. What should we be doing? If you […]

When Bad Pitches Happen to Good Journalists

Quick Tips for Delivering Value to Reporters Imagine for a moment that a majority of the people you work closest with are completely dissatisfied with your contributions. Pretty awful thought, right? Unfortunately, that’s exactly what PR professionals are facing with journalists. According to PRNewser and Forbes, a whopping 68 percent or journalists are unhappy with […]

Young pros must STOP

Since being a college sophomore, networking and seeking out advice from PR pros has come naturally to me. Today as a young professional, reaching out for suggestions and assistance from more seasoned industry leaders and resources is still something I’m comfortable with. As a desire to learn more about and grow within the PR industry, […]

Weekly B2B Round-Up for Dec. 16, 2013

Here are the top  business-to-business PR and marketing articles from this week. Hope you enjoy! New H&K Research Shows Companies Can Earn Public Trust by Better Communicating Efforts to Address Climate Change—Lack of Communications Prevents Many From Getting Credit Daily Dog Research conducted by Research+Data Insights for Hill+Knowlton Strategies and Environmental Defense Fund (EDF) shows […]

Weekly B2B Round-Up for Dec. 9, 2013

Here are the top  business-to-business PR and marketing articles from this week. Hope you enjoy! Photos, Videos and Infographics: Three Emails Reveal How to Sweeten PR Pitches with Images Daily Dog Photos are worth a thousand words—and a great one just might win you 1000 words worth of coverage. The reason: Journalists and bloggers are […]

Weekly B2B Round-Up for Dec. 2, 2013

Here are the top  business-to-business PR and marketing articles from this week. Hope you enjoy! Marketing to Women a Wise Move by Small Businesses Because Women Hold the Purse Strings, New Research From The Link Agency Finds—Women Are the Major Decision Makers on Most Purchases Daily Dog Do you want to sell your products to […]

BtoB Marketer SAP Not Just Playing Around With Sports Marketing

The recent news about the SAP, Madison Square Garden marketing agreement should not totally take the BtoB marketing world by surprise, but just 15 years ago who would have thought SAP would partner with the New York Knicks, New York Rangers and Madison Square Garden? While golf, tennis and sailing has long been the mainstay […]

Weekly B2B Round-Up for Oct.14, 2013

Here are the top 10 business-to-business PR and marketing articles from this week. Hope you enjoy! How to apply PR strategies to improve your company’s SEO The Next Web Public relations and SEO have always been destined to converge. PR is about building relationships with media professionals and key influencers to help increase a company or […]

Weekly B2B Round-Up for Oct.7, 2013

Here are the top 10 business-to-business PR and marketing articles from this week. Hope you enjoy! What Google’s Hummingbird Update Means for Small Business Mashable On the eve of its 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant’s largest search algorithm update since 2001. The […]

When (PR) Disasters Attack

As we enter into Q4 2013, many professional associations and publications will start to announce their “worst” lists for the year, such as the worst public relations disasters. “Thanks” to recent news and events (from the MTV’s Video Music Awards to the government shutdown), there will be no lack of politicians, corporations or other public […]

Weekly B2B Round-Up for Sept. 30, 2013

Here are the top business-to-business PR and marketing articles from this week. Hope you enjoy! New IAB Marketers Study Shows Striking 142% Uptick in Mobile Advertising Budgets between 2011 and 2013—Number of Big Mobile Budgets Soared More Than Fourfold Bulldog Reporter Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to Interactive […]

Weekly B2B Round-Up for Sept. 16, 2013

Here are the top 10 business-to-business PR and marketing articles from this week. Hope you enjoy! How to Create Strong Brand Messaging in the Digital Age The Hub Once you’ve chosen the right platforms, how do you know what content to be sharing? Because of its instantaneous nature, social media creates a sense of urgency to […]

New Rules for Modern News Releases

People have gone back and forth on the topic, but it’s safe to say the news release isn’t dead. It’s evolving. And as with any type of evolution, key players and rules change. Let’s look first at the players. Not just for journalists. News and press releases were traditionally written and distributed only to the […]

Weekly B2B Round-Up for Sept. 9, 2013

Here are the top business-to-business PR and marketing articles from this week. Hope you enjoy! 5 questions to ask before making an announcement on a big news day Ragan.com While President Obama was preparing to give a speech on Syria, Apple revealed its new iPhones at 1:00 p.m. ET. For most technology reporters, the day […]

Napping for Productivity’s Sake

As a full-time working mom of two, I’m always looking for ways to be more productive and efficient. There are tons of tips and advice out there on how to achieve this, so I knew I would have no trouble in finding some new fresh ideas. Since I really wanted to start with my productivity […]

Weekly B2B Round-Up for Sept. 3, 2013

Here are the top business-to-business PR and marketing articles from this week. Hope you enjoy! Gauging the real value of social sources and interactions BtoB Magazine Social media traffic comes in all forms, so it’s no surprise that not all social traffic is equal. In August, Eloqua Inc. released a report detailing where referral traffic […]