Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!
Google+ Resources to Help You Create a Strategy for Success
from Social Media Today
A successful SEO campaign includes a Google+ strategy, yet many companies are still not thinking about Google+ as such a crucial aspect for SEO. Your typical social media benefits are obvious—on-site engagement, targeted messages, connections and referrals, etc.—but the benefits in terms of ranking on a SERP are still being ignored.
Why is Facebook Blue? The Science Behind Colors in Marketing
from Fast Company
There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us, and what is the science of colors in marketing, really?
6 ways PR pros are like salespeople
from PR Daily
I once told a young family member to learn to sell, because “you’re always selling something to someone”—as I’m doing now, trying to get you interested in whatever I’m going to type below. Here are six ways that PR pros are like salespeople:
50 Best Websites of 2013
As a wise-but-forgotten person once pointed out, any book you haven’t read is a new book. With websites, it’s the same thing. So when we TIME editors publish our annual list of our favorite sites, as we’ve been doing for a decade now, our overarching goal is to tell you about a bunch that are new to you — whether they’re just-launched start-ups or underpublicized gems.
The Infinite Scrolling Website Trend…Are You In?
from Business 2 Community
Infinite scrolling is a cool technique that is starting to emerge more across the web and seen on social media sites like Pinterest. When implemented properly, infinite scrolling allows for greater content exposure and a simple way to navigate through a site – overall enhancing the user experience.
Tech companies to increase marketing budgets 3.7%
from BtoB Magazine
Technology companies expect to increase their marketing budgets 3.7% this year over last, according to IDC’s “2013 Tech Marketing Barometer,” released earlier this month.
SEO for PR: Gauging the success of content marketing
from PR Daily
Over the last several years, Google has evolved search to include several types of content in the results. This view has been deemed “Universal Search” and can include locations, websites, images, social media pages, blogs, reviews, and news stories within the top results.
Help your brand get the most out of LinkedIn
The Wall Street Journal surveyed 835 small-business owners and asked which social media network could help their business the most. According to the results, 41 percent of small businesses said LinkedIn could be beneficial to their companies, compared with 3 percent saying the same of Twitter and 14 percent of Facebook.
Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
from Marketo Best Practices Blog
Our goal is to provide you with steps to help you recover (and uncover) a strategy for lead nurturing that actually works and get over the reluctance of using an agency for lead nurturing. We’ve gleaned insight from the famous 12-Step program and have adopted the following 6-Step Program to coping with your lead nurturing failures.
Email open rates average 19.7% last year
from BtoB Magazine
Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.