Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

Google+ Resources to Help You Create a Strategy for Success
from Social Media Today
A successful SEO campaign includes a Google+ strategy, yet many companies are still not thinking about Google+ as such a crucial aspect for SEO. Your typical social media benefits are obvious—on-site engagement, targeted messages, connections and referrals, etc.—but the benefits in terms of ranking on a SERP are still being ignored.

Why is Facebook Blue? The Science Behind Colors in Marketing
from Fast Company
There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us, and what is the science of colors in marketing, really?

6 ways PR pros are like salespeople
from PR Daily
I once told a young family member to learn to sell, because “you’re always selling something to someone”—as I’m doing now, trying to get you interested in whatever I’m going to type below. Here are six ways that PR pros are like salespeople:

50 Best Websites of 2013
from Techland
As a wise-but-forgotten person once pointed out, any book you haven’t read is a new book. With websites, it’s the same thing. So when we TIME editors publish our annual list of our favorite sites, as we’ve been doing for a decade now, our overarching goal is to tell you about a bunch that are new to you — whether they’re just-launched start-ups or underpublicized gems.

The Infinite Scrolling Website Trend…Are You In?
from Business 2 Community
Infinite scrolling is a cool technique that is starting to emerge more across the web and seen on social media sites like Pinterest. When implemented properly, infinite scrolling allows for greater content exposure and a simple way to navigate through a site – overall enhancing the user experience.

Tech companies to increase marketing budgets 3.7%
from BtoB Magazine
Technology companies expect to increase their marketing budgets 3.7% this year over last, according to IDC’s “2013 Tech Marketing Barometer,” released earlier this month.

SEO for PR: Gauging the success of content marketing
from PR Daily
Over the last several years, Google has evolved search to include several types of content in the results. This view has been deemed “Universal Search” and can include locations, websites, images, social media pages, blogs, reviews, and news stories within the top results.

Help your brand get the most out of LinkedIn
from Ragan.com
The Wall Street Journal surveyed 835 small-business owners and asked which social media network could help their business the most. According to the results, 41 percent of small businesses said LinkedIn could be beneficial to their companies, compared with 3 percent saying the same of Twitter and 14 percent of Facebook.

Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
from Marketo Best Practices Blog
Our goal is to provide you with steps to help you recover (and uncover) a strategy for lead nurturing that actually works and get over the reluctance of using an agency for lead nurturing. We’ve gleaned insight from the famous 12-Step program and have adopted the following 6-Step Program to coping with your lead nurturing failures.

Email open rates average 19.7% last year
from BtoB Magazine
Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

3 Social Media Tools That Improve the Sales Cycle
from Social Media Examiner
Do you want more leads from your social efforts? Did you know there are great social media tools that make the sales process easier? In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.

Study Shows Producing Enough Content is Marketers Biggest Challenge
from Business 2 Community
According to a new CMI research report, the 2013 B2B Content Marketing Benchmarks, Budgets and Trends, the biggest challenge for marketers this year has been producing enough content, with 64 percent overall listing that as a challenge, and 29 percent saying it’s their biggest challenge of all.

Mobile, tablets drive U.S. paid search spending
from BtoB Magazine
Total paid search advertising spending across Google and Yahoo-Bing increased 21.6% in the first quarter compared with the year-earlier period, according to a report from search marketing agency the Search Agency.

How social media managers should react when tragedy strikes
from Ragan.com
Social media was and is, at its core, a vehicle for human connection. That’s exactly what social media managers need to remember when dealing with horrible tragedies such as the Boston Marathon bombings. We often talk about having a communications plan in place for a crisis, and although that’s always important, the most important thing to remember is to act like a human being.

7 tips for email marketing to mobile audiences
from PR Daily
While the format of email hasn’t changed much since it was introduced, how we’re consuming such content has—people check their emails on their computers and mobile devices. With that in mind, it’s important to adapt your content so that it’s accessible to both audiences.

How to Boost Engagement on Your LinkedIn Company Page
from Social Media Examiner
Are you leveraging your LinkedIn Company Page as best you can? In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.

Marketing Transformation: 3 Leadership Skills You Need To Succeed
from B2B Marketing Insider
As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Simple advertising campaigns and tactical approaches to gain new customers are no longer enough. CMOs see the need to define the vision and path to real marketing transformation.

Value Proposition: 3 techniques for standing out in a highly competitive market
from Marketingsherpa Blog
Marketing in highly competitive environments can be difficult as pressure mounts to stand out amongst fierce competitors in a constantly shrinking market space. Read further for three ways you can use value propositions to differentiate your marketing in a crowded marketplace.

Is Google+ the place to be?
from BtoB Magazine
The traditional criticism of Google+ since its founding two years ago has been that few people use it. According to this narrative, the main reason to join Google+ is not so much for social marketing but to enhance a company’s organic search results, courtesy of its integration with the Google search engine.

Email Marketing: Segmentation, integration, automation and personal interaction
from Marketingsherpa Blog
In this MarketingSherpa blog post, we heard feedback from one of the previous Chart of the Week discussions on LinkedIn. Read on to hear from four of your peers on the subject of email marketing.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

Building a Successful B2B Speakers Bureau
from B2Community
Ever wanted to see the words “Industry Expert” in front of your name? In the quest for thought leadership, the speaker circuit can, if executed strategically, drive both brand awareness and lead generation.

Rules of SEO Content Engagement
from CommPRO.biz
Create engaging content, and the users and search engines will come. Sounds simple, right? Well, it actually might be. If you can develop a piece of content that your audience finds useful enough to want to share with friends and colleagues, then you are on the right path.

Branding is key in filling the sales pipeline
from BtoB Magazine
Companies are increasingly tying marketing activities to leads and revenue. But marketers feel frustrated with their ability to drive enough leads to meet the demands of sales departments, according to a new study by BtoB.

How to Use Twitter for Business and Marketing
from Social Media Examiner by Charlene Kingston
Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Digital Is Changing Marketing And Changing Business
from B2B Marketing Insider by Michael Brenner
It’s clear that digital is changing marketing, but we also see that digital is changing business.  That’s a big opportunity for marketers who get this right.

Why Your Keyword Strategy Is Incomplete Without User Intent
from HubSpot’s Inbound Internet Marketing Blog
‘User intent’ is a concept that’s known to most SEO professionals, but unfortunately, used by too few. I say unfortunately, because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales.

Online Marketing: 4 sources of customer insight on your website
from Marketingsherpa Blog
In this MarketingSherpa blog post, hear from Taylor Kennedy, Senior Research Manager, MECLABS, on how to gain customer insights using 4 sources on your website.

Tech marketers expect to increase budgets 3.7% this year
from BtoB Magazine
Technology companies expect to increase their marketing budgets 3.7% this year over last, according to IDC’s “2013 Tech Marketing Barometer.”

4 tips for building reporter relationships on Twitter
from PR Daily
For me, this joyful moment happens when three elements come together in unison: a great pitch, a solid relationship with a reporter, and the right timing. There are, in my opinion, four major ways PR professionals should be taking advantage of Twitter to help create media coverage opportunities:

12 great benefits of video marketing
from Ragan.com
If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is worthwhile, then read on.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

8 irresistible Twitter headlines
from PR Daily
Good headlines are the lifeblood of success on Twitter. Studies have shown you can increase your conversion rate on a link by 73 percent if you use a compelling headline. Here’s how to create headlines that will captivate readers:

Are Social Employees The Future of Marketing?
from B2B Marketing Insider by Michael Brenner
The biggest challenge many marketers face today is how to engage and empower their employees to ignite their brands and drive brand value. Today’s businesses need to understand that social technologies aren’t barriers to productivity, but portals to connectivity.

4 Ways to Maximize the Social Media Presence at Your Next Event
from Social Media Examiner by Rachel Sprung
Does your business run events, conferences or similar meetings? The ability for attendees to interact through social channels is a huge part of successful events. Here are 4 ways to maximize the social media presence of your next event.

How Much Does Marketing Automation Cost?
from Marketo Best Practices Blog
When building a business case for marketing automation, in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case. Guaranteed your stakeholders will want a complete cost analysis.

CMO Council finds challenges to CMO-CIO alignment
from BtoB Magazine
Eighty-five percent of CMOs and 85% of CIOs agree that their relationship is critical to the execution of customer-centric programs, but they are still challenged with alignment, according to new report from the Chief Marketing Officer Council and SAS Institute.

One year later, Google’s Penguin update is helping public relations
from PR Daily
As Google continues penalizing websites that use manipulative tactics to artificially boost their search rankings, PR pros should be jumping for joy. After all, the whole point of the year-old Penguin algorithm update is to reward websites that are producing valuable content on a regular basis by making them easier to find.

Use Video Marketing for Sales and ROI Boost
from Social Media Today
Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection. Here’s a look at some different types of video marketing.

Email Marketing: 77% of marketers use website registration pages to build email lists
from Marketingsherpa Blog
In the MarketingSherpa 2013 Email Marketing Benchmark Report, 77% of marketers surveyed indicated they use website registration pages to build email lists. Read on to hear your peers’ reactions to this data, and some insights into email list building.

Everything Marketers Should Know About Secondary CTAs
from HubSpot’s Inbound Internet Marketing Blog
While there are quite a few ways in which you can offer variety in your marketing, today we’re going to zone in on one in particular: secondary calls-to-action (CTAs). So let’s discuss exactly what secondary CTAs are, and why you should be using them in your various marketing initiatives.

Increasingly tech-driven PR still needs a human touch
from PRWeek US
Despite many advances in public relations technology in recent years, the use of technology in PR is nothing new.

I watch it every morning while I get ready for work, and have now for nearly 20 years. But recently, Kelly (my wife) and I have noticed the amount of actual news on the show takes up about 10-12 minutes. So if you sleep in past 7:15 you just miss it. All you get is, well, mostly reality trash TV that Jerry Springer might not even air. Ok, maybe it’s not that bad, but some mornings it seems like it. Oh, and don’t even get me started on their “panel of TODAY’s Professionals” – it’s a joke.

Now, some data sent out by Harvard Business Review show that Kelly and I are not crazy! Quoting a recent study by Pew Research Center, 31 percent of adults in the U.S. say “they’ve stopped using at least one news outlet because it no longer provides enough information.” The majority of us, 61 percent, feel that news stories are less complete now than in the past.

“According to a recent study, 61 percent of U.S. adults feel that news stories are less complete now than in the past.”

I don’t buy this “news organizations have cut staffs and reduced coverage as a way to save money” line. While it’s true they have cut costs and people, the cost of producing news has drastically decreased and access to information is endless. In addition, if the network news executives really feel we need FOUR hours of the Today Show, don’t you think they could give us at least 30 minutes of real, insightful news? Lauer and crew used to do this…I just think they would remember how, insist on tackling real news and not assume it’s best to just dumb things down and talk about Lindsay Lohan (you knew that was coming).

Having said this, I feel better. But still unfulfilled, apparently like most Americans.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

5 PR lessons from March Madness
from PR Daily
You probably don’t need to be a basketball fan to experience the hoopla of March Madness. In preparing for the upcoming tournament, consider the following five lessons that PR pros can learn from the “Big Dance”:

9 tips for placing that op-ed your CEO wants you to write
from Ragan.com
If you want to land a piece in the Journal—or even The Canton Repository—start with a compelling argument. Op-ed page editors can tell you all about the panic-attack-inducing mush that clogs their inboxes every day. Here’s how to stand out. The following tips apply equally to online publications such as Slate or The Huffington Post.

3 Ways to Start Using Google+ (Before it’s Too Late)
from Social Media Today
Google+ isn’t supposed to be Facebook or Twitter. Instead it’s a “social spine”, a virtual identity that connects you to everything else online.

Google Rewriting Page Titles: Time to Brand Up?
from Social Media Today
It seems Google has started tweaking page titles with one apparent intention: to promote branding. But what happens when Google starts rewriting our page titles; are they saying our page titles are unsatisfactory? And if we don’t start rewriting them, are we going to suffer a ranking loss?

20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]
from HubSpot’s Blog
Not all calls-to-action are effective at converting your visitors. To help you get a handle on some of the most critical CTA best practices, this post will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn’t) with CTAs.

Using social media to shorten the sales cycle
from BtoB Magazine
B-to-b sales professionals spend their days finding, calling on and following up with new prospects. Experience has taught them that people do business with people they like and trust.

State of the News Media 2013
from March Communications
Earlier this week, Pew Research Center’s Project for Excellence in Journalism released its State of the News Media 2013 report, examining the performance of newspapers, network television, local TV, magazines and online, among other branches of media. This year, the report demonstrated some significant challenges for media.

8 more phrases to nix from press releases
from Ragan.com
Press releases are great promotional tools, but they’re only as effective as the words used to create them. In January, I shared five words never to use in a press release. This is a follow-up with suggestions gleaned from the comments to the story as well as observations inspired by the thousands of press releases I’ve read while working at PR.com.

10 ways to make your content more shareable
from PR Daily
It’s one thing to create content, and another to get it out there so others can read it. What are some things you can do to make your content more shareable? What can you do to get people to read it and pass it on to others? Take a look at this list:

Infographics, Comics and Memes: 3 Ways to Engage Your Audience
from Social Media Today
Visuals trump text when it comes to social engagement, so the message to marketers should be clear: a great social media marketing strategy must use visuals. Three types of visuals to consider when posting status updates are infographics, memes, and comics.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

Guest Blogging Vital to Any SEO Campaign
from Social Media Today
How does one go about obtaining relevant, authoritative links to their website these days? Getting relevant and authoritative sites to link to yours is the biggest factor in SEO.

5 Ways to Improve B2B Landing Pages
from Business 2 Community
According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effective channel for generating revenue. However, more than 60% of B2B marketers report that their greatest marketing challenge for 2012 was generating more leads. To efficiently boost revenue in 2013, focus on generating more leads by improving your landing pages.

Email Marketing: What are the top three steps for effective email marketing?
from Marketingsherpa Blog
Email marketing is a process that takes time and testing to truly understand and perfect. While there are many tips, tricks and ideas marketers can utilize to aid their efforts, these three steps are at the top of the list for effective email marketing. Read on for these steps as well as related resources to aid your email marketing campaigns.

19 Sure-Fire Ways to Amplify Your Social Reach
from HubSpot’s Blog
You can scale your social media lead generation if you do one thing extremely well: Grow your social media reach. This post will give you 19 solid tactics you should always be keeping in mind to grow your social reach.

Report sees lack of social media-business alignment
from BtoB Magazine
Six months ago, your company charged into social media with Facebook, Twitter and YouTube accounts, eager to cash in on the bounty of word-of-mouth goodness that happens when employees and customers sing your praises.

Google+ Rolls Out Profile and Page Improvements
from SocialTimes
Google+ has improved the look and functionality of its personal profiles and business pages based on user feedback, the company announced today. Here’s what’s new:

8 Business Principles That Never Go Out of Style
from Inc.
Competing is a fact of professional life: with other businesses, other products, other people. It’s not a zero sum game, but it is a game we all try to win. Smart people win a lot. Smarter people win even more often. Continually striving to gain more experience, more experience, and more knowledge is the second-best way to succeed.

9 Ways That PR Pros Can Capitalize on Infographics
from PR News
While making complex infographics can take time and money to produce—and may require input from researchers sales personnel, database managers and designers—, sometimes you can draw the idea on the back of a Starbucks napkin and get by with the help of a single designer.

The Marketer’s Guide to Developing a Strong Brand Identity
from HubSpot’s Blog
It may seem like a fluffy concept, this branding business, but we’re going to try to put some structure around it so any marketing team could get started defining their company’s brand.

Facebook unveils changes to news feed: What does it all mean?
from PR Daily
On Thursday, Facebook CEO Mark Zuckerberg and team unveiled highly anticipated changes to the social network’s news feed that put greater emphasis on images and personalizing information.

Copywriting is a significant part of most PR and marketing professionals’ jobs. This includes anything from email campaigns to whitepapers. Knowing that I am always looking for tips on improving my writing, I was glad to read a Harvard Business Review (HBR) Management Tip of the Day email. Since I typically don’t have the luxury of being uninterrupted for a couple of hours to sit down and write whatever needs to be written, the title, “Divide Your Writing Project into Manageable Tasks,” caught my eye immediately.

The tip was taken from a portion of the HBR Guide to Better Business Writing and it states:

Sometimes the worst part of writing an email, proposal, or pitch is getting started. Get over the hurdle by approaching the project as a series of manageable tasks. Poet, writer, and teacher Betty Sue Flowers envisions the steps as belonging to four different characters in your brain:

• Madman. Start by voraciously gathering research and other materials for the project, diligently keeping track of quotations and sources.
• Architect. Then organize the madman’s raw material into a sensible outline. Distill your ideas into three main propositions.
• Carpenter. Following the architect’s plan, write as quickly as possible — without worrying about perfecting your prose.
• Judge. Lastly edit, polish, and improve the piece. Do this in several distinct passes, each time focusing on only one element of your writing.

So rather than have classical music piped into my office to open my mind for literary greatness, I think I’ll start by tuning in to the different characters in my brain…That ought to be interesting.

How do I get my company to rank on the search engines?

Prior to getting an answer to this question, or better yet, understanding the answer, it’s important to understand how search engines work.

The Internet is made up of “content” – webpages and documents – which are linked together through hyperlinks. The search engines use these hyperlinks to crawl across the Internet and discover content. The easier a site is to crawl around, the happier and less confused the search engine is. Once a search engine crawls a content page or file, it is then able to add the element to its indexes. These steps are called crawling and indexing.

The third step in this process is ranking. Once a page or file has been added to a search engine’s index – the collection of all the content from the pages the search engine visited – it then has the potential to rank on the search engines. Where it ranks, as most users know, is for the search engine to determine, but ranking can be influenced by a number of factors. Let’s look at a few.

Keyword Research is the most important part of any SEO campaign. It is a necessary first step because it is required for most activities that come down the SEO pipeline.

Keyword research is the process of collecting target keywords organized with each keyword’s search volume included. With this information, you can determine if the keywords you would like to rank for are being queried in the search engines and at what rate. From here, you can determine if you are, in fact, targeting the most beneficial keywords, and can evaluate if there are relevant, high volume keywords you should create content pages for. With that done, you are set for success and can start creating truly optimized content pages using keywords with high search volumes.

On-page optimization is a relatively simple but often overlooked task. The practice, which is ensuring a content page is set to target a specific keyword or phrase, can help significantly increase the page’s ranking. Targeting a set keyword for a page and including that keyword in particular elements throughout the page, can take the page from invisible to visible on the search engines. Optimizing content pages can range from the optimization of existing content pages to the optimization of newly developed site pages.

Technical SEO is an element of SEO not to be ignored. While technical errors can be simple warnings from the search engines that something is not functioning correctly, they can also be larger issues preventing the search engines from crawling, indexing and thus adequately ranking a site. Common crawl errors include:

• 404 and 505 errors, which are status code errors that are shown when a page cannot be accessed or generated by the server
• Bots blocked by robots.txt, which indicates that robots.txt files are blocking search engine “bots” or “spiders” from crawling a site
• Duplicate page content, which indicates that code and content is similar or identical to code and content on other pages of your site
• Duplicate page, which indicates that there are duplicate instances of a title tag for a page
• Missing title tags, which indicates that one or more site pages are missing a title tag

These barriers must be addressed for the search engines to properly access and index a site. Tools such as Google’s free Google Webmaster Tools provide a list of crawl errors that it discovered when attempting to crawl the site.

Competitor research for search takes on two forms – business competitor research and search competitor research. When attempting to increase search rankings, your competitors may not be your typical business competitors, but rather the sites (companies) ranking above you on the search engines. Look at what those companies are doing because they are the ones taking the valuable search engine real-estate. You can learn a lot by looking at the link building tactics, on-page tactics and keyword tactics the organizations competing for the same keywords are using.

Link Analysis is the process of determining the value of a link. Links play a critical role in SEO and a site’s ranking potential, so link analysis is a critical element to understand. Links are one of the central factors Google uses to determine the popularity and authority of a site. Each incoming link counts as a “vote” and the more valuable a link is, the greater its “vote” counts for. Therefore, it is crucial to acquire links or engage in a link building plan to improve your ranking.

So, how do you get your company to rank on the search engines? First, ensure you understand and practice the elements above. Second, create quality content using the skills you’ve learned and third, read the articles set to come in the following weeks on the Rules of SEO Engagement.

This post first appeared on CommPRO.biz.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

B2B Lead Generation on LinkedIn
from Social Media Today
LinkedIn is great for making new connections, staying up-to-date on relevant industry news and trends, sharing your original content, building a following and boosting visibility. It is the best social medium for B2B companies. Apply these five ways to amplify B2B lead generation on LinkedIn.

Content Marketing: An 8-point analysis for your blog
from Marketingsherpa Blog
Online blogging can be a surprising source of high ROI for your business. However, starting a blog or maintaining one already in place takes planning, organization and a clear focus to reach your audiences effectively. Read on for 8 tips on how to begin or improve your blogging efforts.

10 reasons a reporter will ignore your news release
from Ragan.com
When I was a reporter, a communications firm emailed me a news release about an education expert available for comment. A combination of the following reasons led me to ignore the release.

Supercharge Your Content Marketing by Linking
from Social Media Today
While content marketing is leading the way in digital marketing, a productive twist is content linking. Content linking is the alternative to linkbuilding and if you’re not using it wisely, then you won’t get the traction your content deserves.

Is Customer Experience The Future of Marketing?
from B2B Marketing Insider by Michael Brenner
Social interactions will allow the entrepreneur to connect to the consumer like never before.  It is hard for the big enterprise to make that connection and sometimes I’m not sure that the executives of these big companies want to.

How to Generate Leads With Video Marketing
from Social Media Examiner
One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins. In this article I’ll show 3 ways to supercharge your social media marketing with video.

How B2B Marketers are Benefiting from Facebook
from Social Media Examiner
In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year. But while Facebook may not be your final destination for marketing to B2B customers, it has incredible gravitational pull.

7 Google Analytics metrics you should monitor
from PR Daily
To get a deep sense of just what Google Analytics can do, I recommend this thorough guide to Google Analytics from Simply Business, which approaches the main issues from various angles. Once you are acquainted, here are our top seven Google Analytics metrics to watch:

The Dawn of Marketing Automation
from Marketo Best Practices Blog
Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. The term then started to decline in usage, reaching a low point in 2007 before slowly rising again. Today it’s back up near the 2004 peak. What is the history? And why has marketing automation suddenly come into the spotlight?

Report: Mobile video viewing doubled last year
from BtoB Magazine
Consumption of online video has been shifting strongly to mobile devices and is now a necessary channel for broadcasters, brands and media companies, according to a report from video streaming company Ooyala Inc.