Here are this week’s top BtoB PR and marketing stories:
Twitter unveils new ‘business-friendly’ design
from BtoB Magazine
Twitter has redesigned its Web interface and updated its mobile apps to help businesses attract more attention to their brands.
Customer Metrics: Measure What Matters Most to Customers
from Business | Business 2 Community by Christopher Brown
The real drivers of these business outcomes are customers. So the obvious question becomes what customer metrics should I be tracking to make sure my business metrics continue to head in the right direction?
HOW TO: Update your new Twitter header image
from Sarah’s Faves
Did you know there’s new social real estate available? It’s over at Twitter and it’s called a header. Your new Twitter header is visible on your personal profile page on mobile apps for iPad, iPhone, Android and twitter.com.
Delving deeper into social data
from BtoB Magazine
In a study released earlier this year, BtoB found that 32% of b-to-b marketers consider themselves to be “very” or “fully” engaged with social media marketing. That was up from just 21% a year earlier.
5 Tips to Creating an Infographic People Actually Want to Read
from Social Media Today
Unless you’ve been living under a rock (or still have WebTV like my grandparents.) you surely have across at least a few infographics over the last couple years. Here are five tips on how to create a great infographic.
Content and community is still PR’s sweet spot
from PRWeek US
There’s no doubt that managing and producing content is one of the engines driving the growth of the PR industry – it is also causing the large agency networks to consider how they address content within their holding companies.
12 essential SEO tips you likely don’t know
If you think link building, writing content, and keywords are all you need to know about search engine optimization (SEO), wake up. While these factors are extremely important, there is much more to SEO. I want you to consider how you can tweak your website or blog using these SEO tips:
How Pinterest can boost your press release results
Pinterest is taking over social media. Why not? It’s fun, highly addictive and newly announced as the third-most-popular social network in the world. It’s creeping up on Facebook with 11-plus million users. How can you use that popularity to expand the reach of your press releases? Try these tactics:
Content Marketing 101: 8 steps to B2B success
from Marketingsherpa Blog
Content marketing as an effective tactic is gaining a lot of attention in the B2B marketplace. Read on for an excellent eight-point breakdown of how to get started with content marketing.
How to Turn Targeted Sales Leads into Opportunities
from Business | Business 2 Community by Matt Ford
Even in B2B situations, the brain’s right lobe should likewise be the target of your messaging strategies. This means you really have to humanize your approach down to a more personal level and not focus purely on cold logic and reason.