Karen Bannan’s article on BtoBOnline about podcasting is SPOT on…it hits on many of the “B2B Podcasting Best Practices” that we have unearthed since we started our podcast in early 2006.
Have a read and if you are a BtoB marketing not at least looking at podcasting you need to…and if you are not sure how to get into this podcasting game give Mike at Arketi a call 404-929-0091 ext. 210.
Why e-mail marketers should consider podcasting
Karen J. Bannan
Dec 21, 2006
More than 12% of Internet users have downloaded a podcast over the past year, according to a report last month from the Pew Internet & American Life Project. That’s a significant jump from the 7% of users who reported the same in the research agency’s February-April 2006 report.