AiMA (Atlanta Interactive Marketing Assoc.) on February 27.
http://www.atlantaima.org/default.aspx

Dell, The Home Depot, Goodwill of Greater Washington are presenting cases studies that utilized social media/Web 2.0 initiatives to impact brand perception. This is the first time any of the cases have been presented in Atlanta by the marketers who made it happen!

Yes, CASE STUDIES of social media in action — this is something not often seen at most events or conferences. If you are in Atlanta on the 27th this is likely to be a good investment in time.

Look for a full update in the coming days…

Interesting article…the point is you can better measure ROI online…making online B2B marketing channels even more attractive. Podcasts anyone?

B-to-b media companies brace for ‘tough’ year
New York—B-to-b media companies face a “tough” year, as the economic slowdown puts the squeeze on marketing budgets and pressure on publishers to provide more solid ROI to clients, according to panelists who spoke Thursday at DeSilva & Phillips’ sixth annual Media Dealmakers Summit. Read more at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080208/FREE/930583611/1078/newsletter01