According to a study by email marketing provider Vertical Response, U.S. small businesses say they plan to bolster their use of social media and email marketing in 2010.
“The survey of 831 respondents at businesses with fewer than 500 employees found that 74% plan increase email marketing and 68% will increase their use of social media marketing.”
Savvy companies have recognized the potential these cost-effective channels have in delivering value to their customers and prospects. Even more, they are great jumping-off points for companies looking to implement engagement strategies and establish ongoing dialogue with their constituents.
Additionally, public relations was identified as a top tool for businesses to use in 2010. Not very surprising as PR offers companies relatively cost-friendly avenues to build their brand, establish relationships with the media and engage in relevant industry conversations.
To read the full article and see the results, visit http://www.marketingvox.com/small-biz-to-bump-up-email-socnet-spend-045557/.