This article from BtoB magazine is certainly good news for PR and marketing firms (ahem!). But what’s really interesting to me is in the last paragraph –which I’ve bolded – and that’s what the budget will be spent on. Who’d have thunk it? No mention of search, social media or lead nurturing.
Gartner: Nearly half of IT, telecom companies plan to boost marketing spending
by Kate Maddox
Story posted: April 22, 2010 – 12:40 pm EDT
Stamford, Conn.—A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year.
The report was based on an online survey of 206 global high-tech and telecommunications providers conducted in December.
Forty-one percent of executives surveyed said they would keep marketing budgets flat this year, while only 15% said they plan to decrease them.
Among those companies planning marketing budget increases this year, 30% expect to boost budgets between 1% and 15%, and 13% of respondents plan budget increases of between 16% and 30%.
When asked how they will allocate their marketing budgets this year, 22% of respondents said events will receive the highest portion of spending, followed by advertising (16%) and direct mail (11%).