Due to the poor economy in 2009, marketers significantly cut their lead generation budgets in order to save as much money as possible. Fortunately, now that the economic crisis is beginning to turn around, companies are beginning to redirect their budgets toward acquiring new customers.
This time around, however, companies are directing their lead generation dollars towards the web. According to the “2010 Lead Generation Key Trends Analysis” conducted by CSO Insights, marketers are investing more in website design, email marketing, and new media in efforts to attract more customers. 54% of businesses are increasing their budgets for email marketing, while 21% are decreasing telemarketing budgets. In fact, companies are moving almost all customer acquisition attention towards the web. In addition to the 52% of marketers who have invested more in new media such as blogs and podcasts, another 65% have increased investments for website design and content in 2010.
The truth is, however, that web-based marketing is far from perfect for attracting new leads. In fact, the web is the area that 51% of marketers feel needs the most improvement. 65% of marketers who have not yet established a lead generation management system were displeased with the effectiveness of their web-based lead generation efforts. As they shift the flow of their budgets towards the web, marketers have their fingers crossed that this attention to web-based marketing will bring an uprising in lead generations. For more information on the study, visit http://www.emarketer.com/Article.aspx?R=1007833