B2B Marketing News

Posts from: September 2010

High-Tech PR Firm Chats Social Media Tactics with UGA Professor

[youtube VILh3Jisp9A] Arketi Group, a high-tech BtoB PR and marketing firm, recently had a chance to speak with University of Georgia professor Dr. Kaye Sweetser, APR, after her September PRSA|GA social media seminar. Dr. Sweetser emphasized the importance of due diligence in social media strategy and provided a laundry list of Twitter best practices.

Marketers Need to Improve Customer Conversation on Twitter

Simply based on numbers, it is understandable that Twitter use is dominated by everyday consumers. Statistics from the “Twitter and the Consumer-Marketer Dynamic” white paper shows that 90 percent of all tweets come from regular users, compared to the eight percent from marketers. Enlisting the help of the consumer through brand advocacy has become a […]

Arketi on 3D Content Mapping

Whitney Boudreaux of Arketi Group talking about 3D Content Mapping at the Elevate 2010: Pardot User Conference in Atlanta on Tuesday, Sept. 28, 2010. Is your marketing content strategy still one-dimensional? This year, BtoB companies will invest as much as one-third of their total marketing budgets in developing content to fuel lead nurturing activities.  Unfortunately, […]

Webinars or Bust

Webinars are becoming one of the best and most popular ways to increase customer acquisition, according to a Forrester Research report referenced in a BtoB Online article earlier this month. In fact, an online survey of more than 600 companies found that more than 50 percent of respondents planned to increase their spending on webinars […]

Are Twitter Followers Better Than Facebook Fans?

Some interesting date from a recent survey report… “Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group […]

News on the Web

The need for print circulations is without a doubt declining, however, the need for news is only growing, but in a new fashion: The Internet. The Internet has become a crucial component to most Americans lives today. It is an easy, portable, and reliable way of receiving information, including the news. A new ComScore release […]

Smart Phone Use Becoming the “Norm”

A recent study reveals that six in 10 adult Americans go online wirelessly each week, many from a smart phone. The most interesting part of this study is that cell phone ownership has not increased significantly in the past year, but owners are beginning to utilize their cell phone’s capabilities more. Businesses have an opportunity […]

Arketi’s Site of the Week is back and ready to critique another website. Fret not, it’s also a short read this week. This week we are looking at http://www.tunnelbravo.com. What I really like about this site is the user experience. Click on the work examples and notice the affect on the page layout. Yet another […]

Twitter Users Have Not So Hidden Agendas When Following Businesses

Twitter users choose to follow certain companies for a reason. “Subscribers, Fans, and Followers: Twitter X-Factors” indicates the largest single percentage of users who follow a company, brand, or association do so because they have a desire to get updates on future products. Another 32 percent, the second largest percentage, want to get more information […]

Time to take a breath and ask why?

The excitement around marketing automation systems and the extended lead nurturing activities they enable shows no sign of abating within the B2B community.  And that’s a great thing. These multi-faceted tools are enabling Marketers to delivering more relevant, timely and – ultimately – more impactful information to their prospect base, monitor prospect’s every electronic “footstep”, […]