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	<title>B2B Marketing News</title>
	<link>http://arketi.com/blog</link>
	<description>Business-to-business PR and Marketing</description>
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		<title>How can you use Google+ to boost your rank in search results?</title>
		<description><![CDATA[I joined the Google+ community last summer, and although I thought Google+ was a great, new social media powerhouse backed by Google, one question lingered in the back of my mind: “How can Google+ be used for business?” I think I’ve found my answer. For those of you not familiar with Google+, let me bring [...]]]></description>
		<link>http://arketi.com/blog/archives/1655</link>
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		<title>How Well Are You Communicating?</title>
		<description><![CDATA[Scanning the recent issue of Fast Company, I came across a blog post that would be of interest to many B2B marketers. The blogger acknowledges that while “content is king” for most marketers, the quality of the content is even more important. The blogger goes on to say that the current state of business writing [...]]]></description>
		<link>http://arketi.com/blog/archives/1635</link>
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		<title>Early Report Card for the Agency-Client Relationship is Positive</title>
		<description><![CDATA[The latest CMO Counsel survey (Jan. 2012) is good news for firms, like Arketi, which believe the right marketing strategies link to and build business value – you know Where Marketing Generates Revenue. The research finds multi-national client marketers are seeking strategic contributions (57 percent) and business value created (56 percent) from their marketing agencies. [...]]]></description>
		<link>http://arketi.com/blog/archives/1645</link>
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		<title>Bringing Joy to the Community</title>
		<description><![CDATA[In 2011, Arketi has was able to help families, individuals and companies from Greater Atlanta to Uganda and Afghanistan. As a firm, Arketians collected with boxed and canned goods for the Atlanta Community Food Bank during its annual Arketi Turkey Day Food Drive. Employees filled up bags and the donation barrel to the rim during [...]]]></description>
		<link>http://arketi.com/blog/archives/1627</link>
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		<title>Email Forever… Or At Least For Now</title>
		<description><![CDATA[The growth of various forms of one and two-way communication, including text messaging and social media, is causing some to question the viability of email as an effective vehicle for marketing campaigns. But reports of the death of email may have been greatly exaggerated – at least in the BtoB marketing arena. A recent article [...]]]></description>
		<link>http://arketi.com/blog/archives/1616</link>
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		<title>New Year’s Resolution: BtoB Marketers Resolve to Spend MORE on Content Marketing in 2012</title>
		<description><![CDATA[Recently, the folks at the Content Marketing Institute published a survey entitled “B2B Content Marketing: 2012 Benchmarks, Budgets and Trends”—a survey which further validates Arketi’s own findings at our fourth Annual High Tech CMO Roundtable event . According to the survey, content marketing, which is viewed as one of the hottest trends in publishing in 2011, [...]]]></description>
		<link>http://arketi.com/blog/archives/1582</link>
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		<title>Professional Resolutions for 2012</title>
		<description><![CDATA[As another year draws to a close, many of us are looking back at the past 12 months with an eye toward 2012. In the spirit of continual improvement, this is also the time when we begin setting New Year’s Resolutions. As we all know, most of these well-meaning resolutions typically fall by the wayside [...]]]></description>
		<link>http://arketi.com/blog/archives/1577</link>
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		<title>Proving Once and For All –Marketers Still Need a Brain</title>
		<description><![CDATA[A recent article from BtoB Magazine on Marketing Automation sparked a somewhat interesting debate among members of the Marketing Automation Association LinkedIn Group, and I thought it worth revisiting. The article’s main point was to imply, somewhat strongly, that the marketing automation and business intelligence tools available to today’s BtoB marketers have essentially changed marketing [...]]]></description>
		<link>http://arketi.com/blog/archives/1551</link>
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		<title>Happy Holidays From Arketi!</title>
		<description><![CDATA[Over the weekend, the Arketi team celebrated the holidays together at Ray&#8217;s on the River with delicious food, drinks and company. Celebrating their first winter holiday with Arketi were several new team members along with Arketi veterans, family and friends. As tradition, Arketians brought a wrapped gift and participated in &#8220;bad santa&#8221;  by opening and/or [...]]]></description>
		<link>http://arketi.com/blog/archives/1537</link>
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		<title>Budgeting: Strategic or a Game?</title>
		<description><![CDATA[We’ve come to that time of year again when budgeting is in full season, and it made me think about how organizations approach budgeting differently, particularly as it relates to marketing. I was talking with a CMO recently, and he said, “I have the ‘CFO cut’ built into my budget, so we should be good.” [...]]]></description>
		<link>http://arketi.com/blog/archives/1518</link>
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		<title>Could your Writing Stand to Lose a Few Pounds? “Diet Tips” for PR Professionals</title>
		<description><![CDATA[Are you looking for the most innovative, ground-breaking tips that will be key to revolutionizing your writing in today’s fast paced environment right now? At first glance, a line like that seems ridiculous and unbelievable. So why do we, as PR professionals, continue to try to sell both journalists and audiences with the same clichés [...]]]></description>
		<link>http://arketi.com/blog/archives/1511</link>
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		<title>Acquisition Activity Is Heating Up</title>
		<description><![CDATA[After several years of zero, and even negative, growth, it appears as though some companies, including a couple of our clients, are taking advantage of the down economy to add revenue — through acquisition. As a PR agency, we’ve been part of numerous market events over the years where we’ve played a variety of roles [...]]]></description>
		<link>http://arketi.com/blog/archives/1503</link>
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		<title>Congratulations Sami Jajeh!</title>
		<description><![CDATA[Last night, Arketi Principal Sami Jajeh was awarded the Lifetime Achievement Award at the 2011 TAG Tech Marketing Awards. This award recognizes well-known individuals who have made outstanding contributions to the Georgia marketing community. Sami has been at the forefront of using technology to achieve marketing results and deserve recognition for their outstanding achievements. Sami&#8217;s career began [...]]]></description>
		<link>http://arketi.com/blog/archives/1475</link>
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		<title>Losing Fans? Find Out Why.</title>
		<description><![CDATA[Having trouble keeping your Facebook “fans?” Forbes.com Blogger Susan Breslin has some insight into why. According to Breslin, end-users see right through you. In her article, she discusses five main reasons why you are losing fans, and because I would hate to keep you in suspense, I’ve included those reasons below: &#160; You don’t own [...]]]></description>
		<link>http://arketi.com/blog/archives/1456</link>
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		<title>News Flash: B2B Tech Collateral’s Gone Mobile</title>
		<description><![CDATA[According to a 2011 B2B Technology Collateral Survey Report by Eccolo Media, nearly four in 10—or 37 percent—of US corporate technology decision-makers say they have recently consumed collateral via a mobile device. Of those respondents, 33 percent reported viewing content on a smartphone and 16 percent reported using a tablet. When asked about frequency of [...]]]></description>
		<link>http://arketi.com/blog/archives/1448</link>
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		<title>Pricing is Too Often Taken Too Lightly</title>
		<description><![CDATA[Sometimes I wonder whether marketers truly get pricing, its strategic importance and the impact it can have on the demand for their product. Recently in Atlanta, new toll-based lanes were introduced on a stretch of highway that had been free since the road was created decades ago. Now, drivers would have the option to use [...]]]></description>
		<link>http://arketi.com/blog/archives/1437</link>
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		<title>Arketi Group Recognized for Excellence at the 2011 PRSA Georgia Phoenix Awards Ceremony</title>
		<description><![CDATA[Congratulations to Team Arketi! 2011 PRSA Georgia Phoenix Awards winners Arketi Group wins Phoenix Awards with its award-winning clients! &#160; PRSA&#124;GA Phoenix Marketing Business to Business Program – Seeing Green at Black Hat (Arketi Group with Stonesoft) &#160; PRSA&#124;GA Phoenix Direct Mail/Direct Response Project – RelayHealth Rides Wave to Lead Awareness (Arketi Group with RelayHealth) &#160; [...]]]></description>
		<link>http://arketi.com/blog/archives/1408</link>
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		<title>Digital Publishing: Can Curation Relieve Economic Pressures?</title>
		<description><![CDATA[We moved recently, and suddenly I don’t have to clean as often. Oddly enough, I have digital publishing to thank for that. In my new house, there are no fingerprints on the banister or door jams. It’s not a scientific cleaning breakthrough. It’s that my husband got a color Nook, so his New York Times [...]]]></description>
		<link>http://arketi.com/blog/archives/1397</link>
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		<title>The Arketi Annual Pumpkin Contest!</title>
		<description><![CDATA[Arketi’s annual pumpkin carving contest is here! Arketians have been hard at work brainstorming what it takes to win your vote (by any means necessary). You never know what celebrities, characters or interpretations of the latest news you might find. Click on any of the entries below to see a larger version and brief description. [...]]]></description>
		<link>http://arketi.com/blog/archives/1356</link>
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		<title>The Importance of Leveraging Analyst Relations</title>
		<description><![CDATA[Developing brand awareness within the defined target media is a given for savvy organizations today. But what about applying that same effort within the analyst community? This oft-overlooked segment of influencers could hold the power to make or break your next deal.  According to the Knowledge Capital Group, cultivating analyst relationships provides the following three [...]]]></description>
		<link>http://arketi.com/blog/archives/1327</link>
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		<title>The Paper…Make that “Tablet” Chase</title>
		<description><![CDATA[Video killed the radio star and we all know what the Internet did to print publications, especially newspapers, which according to a Pew Research Center report, are operating with newsrooms that are 30 percent smaller than they were a decade ago. But, technology in the form of tablets is bringing a silver lining to the [...]]]></description>
		<link>http://arketi.com/blog/archives/1322</link>
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		<title>Using Win-Loss Analysis to Generate Relevant Marketing Content</title>
		<description><![CDATA[According to Marketing Sherpa’s 2011 e-mail Benchmark report, delivering relevant content in emails was identified as a top challenge by nearly 70% of B2B Marketers.  Anyone who has embarked of execution of a long-term lead nurturing effort understands the pain.  Delivering content that addresses more than high level issues or pain points is critical to [...]]]></description>
		<link>http://arketi.com/blog/archives/1296</link>
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		<title>Lead to Sales Pipeline</title>
		<description><![CDATA[Sami Jajeh, principal at Arketi Group (http://www.arketi.com), a high-tech BtoB PR and digital marketing firm, explains the importance of building lasting lead nurturing programs as part of strategic marketing. Here are a few best practices to generating revenue: Measure heavily Analyze frequently Acting to refine and improve close ratio]]></description>
		<link>http://arketi.com/blog/archives/1269</link>
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		<title>The Best Policies for Honesty</title>
		<description><![CDATA[From your parents, to your teachers, to your boss …how many times have you heard the phrase “honesty is always the best policy” when facing an important decision? Why do dilemmas about stretching the boundaries of truth always seem to hold us captive, when it is, after all, supposed to set us free? I recently [...]]]></description>
		<link>http://arketi.com/blog/archives/1257</link>
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		<title>Who Should Control Corporate Social Media Outlets?</title>
		<description><![CDATA[The debate in hundreds of companies is ongoing: which department should monitor and maintain a company’s social media presence? Many are managed by customer service/customer relations, sales/marketing, information technology or even human resources. But, Ragan’s PR Daily recently made the case for communications to facilitate online conversations in its article “13 Reasons Why PR Should Lead Social Media [...]]]></description>
		<link>http://arketi.com/blog/archives/1219</link>
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