B2B Marketing News http://arketi.com/blog Business-to-business PR and Marketing Thu, 02 Sep 2010 13:05:05 +0000 http://backend.userland.com/rss092 en Twitter Users Have Not So Hidden Agendas When Following Businesses http://arketi.com/blog/archives/361 Time to take a breath and ask why? http://arketi.com/blog/archives/481 The Web: Extinct or Evolved? http://arketi.com/blog/archives/445 More Businesses Acquiring Customers from Social Media Marketing http://arketi.com/blog/archives/439 Communications Industry Forecast http://arketi.com/blog/archives/438 Arketi Web Watch: Firstdata.com http://arketi.com/blog/archives/388 Kudos To The McAfee PR Team: McAfee Most Dangerous Celebrities™ Release Scores! http://arketi.com/blog/archives/429 Customer Service Has Found Itself on the Back Burner http://arketi.com/blog/archives/372 Marketers are NOT Crazy, They do Get the Short End of the Corporate Stick! http://arketi.com/blog/archives/380 Arketi Web Watch: Starbucks.com http://arketi.com/blog/archives/344 Marketing vs IT? Who really owns the customer experience? http://arketi.com/blog/archives/342 Targeting Telecommuters http://arketi.com/blog/archives/330 Marketers Direct Lead Generation Budgets toward the Web http://arketi.com/blog/archives/327 Research suggests strong tie between blogging behavior and personal influence http://arketi.com/blog/archives/298 Web Video: A Business Must Have http://arketi.com/blog/archives/293 Where is the ROI on Twitter? http://arketi.com/blog/archives/288 Specialized Trade Pubs Survive Internet Boom http://arketi.com/blog/archives/281 Very solid BtoB ad from 3M http://arketi.com/blog/archives/276 Finally . . . website is one word! http://arketi.com/blog/archives/269 How Relevant is Comparing BtoB Marketing to BtoC Marketing? http://arketi.com/blog/archives/261 We Are Family, Finally http://arketi.com/blog/archives/247 50% of BtoB’s will have marketing automation by 2015. Will you? http://arketi.com/blog/archives/241 CHART OF THE DAY: Here’s How Much Tech Companies Spend On Advertising http://arketi.com/blog/archives/235 Gartner: Nearly half of IT, telecom companies plan to boost marketing spending :: BtoB Magazine http://arketi.com/blog/archives/226 What BtoB Marketers Can Learn from BtoC Email Tactics http://arketi.com/blog/archives/10 The Top 20 Most Retweeted Words http://arketi.com/blog/archives/11 March Madness, BtoB Style http://arketi.com/blog/archives/12 Still lacking a crisis communications plan? http://arketi.com/blog/archives/13 The Evolution of Content: Analytics, Location and Video http://arketi.com/blog/archives/14 Leads for Less with Social Media http://arketi.com/blog/archives/15 Is It Time To Give Twitter More Respect? http://arketi.com/blog/archives/16 Is Digital the New Traditional? http://arketi.com/blog/archives/8 Tips for a Successful Technology Analyst Briefing http://arketi.com/blog/archives/17 My name is Sami, by-the-way… http://arketi.com/blog/archives/18 FLU Season at PRSA|GA http://arketi.com/blog/archives/19 TER’s Annual Legal, Tax & Accounting Update for CXOs Nets Solid Advice http://arketi.com/blog/archives/21 2010 New Year’s Resolutions http://arketi.com/blog/archives/22 B2B Twitterer of the Year http://arketi.com/blog/archives/23 YPCity Makes A Splash http://arketi.com/blog/archives/24 Transcending Perceptions http://arketi.com/blog/archives/25 Email, PR, Social Media Key Trends in 2010 http://arketi.com/blog/archives/26 Evaluating the Bang of Bing http://arketi.com/blog/archives/27 Twitter Tips with the Doctor http://arketi.com/blog/archives/28 Social Media Goes Brown http://arketi.com/blog/archives/29 Social Media in the Newsroom http://arketi.com/blog/archives/30 PR Camp: Social Media Marshmallows http://arketi.com/blog/archives/31 Media Relations Boot Camp, Cajun Style http://arketi.com/blog/archives/32 PRSA|GA’s Annual Media Luncheon http://arketi.com/blog/archives/33 Video…the killer BtoB marketing app? http://arketi.com/blog/archives/34 The Power of the People (and Facebook)!!! http://arketi.com/blog/archives/35 PR Pro’s Peanut Party http://arketi.com/blog/archives/36 Ad Age Hits the Nail on the Head: Learning Twitter? Don’t Take Your Cues From These Agencies http://arketi.com/blog/archives/37 Interactive Outlook: 21% of Marketing Spend http://arketi.com/blog/archives/38 Does Branding Clash with Search Efforts? You Bet It Can… http://arketi.com/blog/archives/39 KD Paine & Partners Deliver a Great Article on Twitter Analysis Tools http://arketi.com/blog/archives/40 Arketi’s Ajax Strategy Helps ERDAS Net More Web Leads http://arketi.com/blog/archives/41 New MarketingSherpa Chart: Managing the B2B Marketing-to-Sales Process http://arketi.com/blog/archives/42 Social Media Phenom Visits Atlanta http://arketi.com/blog/archives/43 Arketians Attend First Tweet-Up http://arketi.com/blog/archives/44 Honoring Tech Excellence http://arketi.com/blog/archives/46 Does Twitter work to support BtoB public relations efforts? http://arketi.com/blog/archives/45 Happy Hour Heaven http://arketi.com/blog/archives/47 PRSA|GA Annual Conference & May Luncheon http://arketi.com/blog/archives/48 Cheers To A Great Partnership http://arketi.com/blog/archives/49 Peeking Behind the Curtain of Behavioral Targeting http://arketi.com/blog/archives/50 Doing Business in India http://arketi.com/blog/archives/51 BtoB’s NetMarketing Breakfast Series — UPDATE http://arketi.com/blog/archives/52 BtoB Execs Talk Tech Marketing http://arketi.com/blog/archives/53 Best of Both Worlds http://arketi.com/blog/archives/54 Looking for a Solid Set of Social Media Guidelines for Your Company? http://arketi.com/blog/archives/55 Building Back the Economy http://arketi.com/blog/archives/56 Turning to Tech http://arketi.com/blog/archives/57 Branding for the Cure http://arketi.com/blog/archives/58 Microcomputer Pioneers Dish Great Stories and Real Advice to Tech Execs http://arketi.com/blog/archives/60 Entrepreneurs are Optimistic, VC not so much http://arketi.com/blog/archives/61 Arketi Client Flo Healthcare Takes Center Stage in Grey’s Anatomy http://arketi.com/blog/archives/59 Live Essentials Look to be Live http://arketi.com/blog/archives/62 Trade show budgets not hot this year http://arketi.com/blog/archives/63 Arketi Principal to Lead B2B Webinar http://arketi.com/blog/archives/64 Social Media Nuggets http://arketi.com/blog/archives/65 BtoB Technology Marketers Missing Social Media Opportunities http://arketi.com/blog/archives/66 Taking The Lead http://arketi.com/blog/archives/67 One in 10 American Adults is a ‘Tweeter’ http://arketi.com/blog/archives/69 BMA Atlanta Hosts 5th Annual Chocolate Tasting Fundraiser http://arketi.com/blog/archives/70 Seeking Good Business Karma? http://arketi.com/blog/archives/72 Atlanta Ad Club Honors Advertising’s Best and Brightest at ADDY® Awards http://arketi.com/blog/archives/73 Report Points To Georgia Tech Community As Young http://arketi.com/blog/archives/74 Brian and Whitney Tie the Knot http://arketi.com/blog/archives/75 Social Networking Communications: Lesson Learned http://arketi.com/blog/archives/76 A Brand Called YOU! http://arketi.com/blog/archives/77 Bean Counters To Tech Executives: “Get Involved in Legislation!” http://arketi.com/blog/archives/79 Feeling Patriotic Today http://arketi.com/blog/archives/78 Speed Networking, Technology Style http://arketi.com/blog/archives/80 Pew Internet Releases Adults and Social Networks report http://arketi.com/blog/archives/81 Walt Mossberg, Up Close and Personal http://arketi.com/blog/archives/82 Rumble in the Concrete Jungle: ABC vs. AJC Tech Reporters http://arketi.com/blog/archives/83 Amazing First-Hand Account of Tech Reporter’s Experience in Mumbai http://arketi.com/blog/archives/84 OK…Print is Not Dead… http://arketi.com/blog/archives/85 Half BtoB Marketing Spending Online http://arketi.com/blog/archives/86 Can’t Sales and Marketing just get along? http://arketi.com/blog/archives/87 ‘PC Magazine” 100% Online! http://arketi.com/blog/archives/88 New Test Results for Email Send Times: 3 Major Takeaways http://arketi.com/blog/archives/89 WSJ Survey Says: Economists See Growth Returning Next Year http://arketi.com/blog/archives/91 The Importance of Repositioning http://arketi.com/blog/archives/92 Americans Expect Companies to Have a Presence in Social Media http://arketi.com/blog/archives/93 Taking Thought Leadership by the Horns http://arketi.com/blog/archives/94 Forrester Say, “B2B Blogging Takes a Nose Dive” http://arketi.com/blog/archives/95 Towards a richer email experience http://arketi.com/blog/archives/96 If Wealthy Consumers Are Using Social Networks Wouldn’t BtoB Buyers Be Users Too? http://arketi.com/blog/archives/97 Search Engine Marketing http://arketi.com/blog/archives/98 B2B Marketing News Blog Updates http://arketi.com/blog/archives/99 An Event Worth Checking Out: Social Media Marketing Gets Some Respect! http://arketi.com/blog/archives/100 Off to SoCon08 http://arketi.com/blog/archives/102 Traditional Media Suffers…Will Web 2.0 and Social Media? http://arketi.com/blog/archives/101 New Year, New Office http://arketi.com/blog/archives/103 Hello TAG! http://arketi.com/blog/archives/104 Nothing like some holiday cheer from your employees… http://arketi.com/blog/archives/105 Harvard Business School’s John Quelch Hit the B2B Marketing Nail on the Head http://arketi.com/blog/archives/106 Eat Mor Terkee http://arketi.com/blog/archives/107 JUST DUCKY!!!!!!!!!! http://arketi.com/blog/archives/90 Apple Meet The PR Lady…. http://arketi.com/blog/archives/108 Apple’s PR Lady Ad… http://arketi.com/blog/archives/109 Breakfast with Katie Delahaye Paine…at the Silver Skillet http://arketi.com/blog/archives/110 Social Media and Conversational Marketing Portends Revamp of Marketing P’s http://arketi.com/blog/archives/111 SURVEY OF BUSINESS JOURNALISTS BY ARKETI GROUP FINDS BLOGS AND OTHER ONLINE SOURCES GROWING IN POPULARITY http://arketi.com/blog/archives/112 57% of B2B Marketers Lack Crisis Plan http://arketi.com/blog/archives/113 Technology – marketing it and using it to market http://arketi.com/blog/archives/114 How an Email Hyperlink is Worded Can Impact Click-Through Rates More Than 8 Percent http://arketi.com/blog/archives/115 Recent Email Findings Show “Welcome” Email Are Very Effective http://arketi.com/blog/archives/116 Ipsos Media’s Business Elite’s Media Consumption Date…Interesting http://arketi.com/blog/archives/117 CEO SURVEY SAYS: CUSTOMERS COUNT http://arketi.com/blog/archives/118 Arketi Clients Making Some Waves With M&As… http://arketi.com/blog/archives/119 Seattle Trolley Line Has Acronym SLUT http://arketi.com/blog/archives/120 31% of B2B Marketers Allocate 20% or More of Media Budgets to New Media http://arketi.com/blog/archives/121 Millennials Into User Generated Content http://arketi.com/blog/archives/122 IT Execs Extend Trust to Social Media in Making Purchase Decisions http://arketi.com/blog/archives/123 A Sad Week in Journalism http://arketi.com/blog/archives/124 Learning from Political Communications http://arketi.com/blog/archives/125 Podcasting…A “second life” for radio? http://arketi.com/blog/archives/126 Goodbye, Mustard Yellow Wall http://arketi.com/blog/archives/127 D’oh http://arketi.com/blog/archives/128 One day later… http://arketi.com/blog/archives/129 Technorati Time http://arketi.com/blog/archives/130 What a difference a week makes… http://arketi.com/blog/archives/131 Just some good ole’ boys, never meanin’ no harm… http://arketi.com/blog/archives/132 Is all ink, good ink???? http://arketi.com/blog/archives/133 Richard Edelman, in the flesh http://arketi.com/blog/archives/134 Chi-Town http://arketi.com/blog/archives/135 A Bowling Approach to Brainstorming http://arketi.com/blog/archives/136 Thanks to Kennesaw State University! http://arketi.com/blog/archives/137