Print is not dead….

Do you prefer to read print or digital magazines? Another great article by Jack Loechner, editor of The Center for Media Research’s daily Research Brief. In this one, he sheds some light on a new study that finds print magazine outnumber digital magazine reads 2 to 1. While looking at consumer reading habits, B2B marketers should […]

Bing Launches Keyword Planner and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and trends. Hope you enjoy! Bing Ads Launches Keyword Planner Tool In an effort to increase their data offerings, Bing Ads announced […]

Mixology Monday – Raspberry Mojito

Summer is a time to enjoy summer fruity flavors, bold colors and time with co-workers; at least that’s how we like to enjoy a cocktail at Arketi. During August’s #MixologyMonday, barketi opened to “shake up” a good time with the raspberry mojito. Pulling in a summer berry and refreshing mint, along with a few other […]

B2B SEO: 23 Experts Reveal Top Strategies for Success in 2015

B2B SEO: 23 Experts Reveal Top Strategies for Success in 2015 As more B2B marketers embrace the power of search marketing, the need for effective optimization strategies is more critical than ever. While SEO presents a big opportunity to generate high quality leads, many B2B marketers are in the dark on how to leverage innovative […]

Google Alphabet Acquisition and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and trends. Hope you enjoy 1. Google Alphabet Acquisition In a surprising turn of events, Google announced on Monday that it will […]

Moz Online Marketing Survey and More Search Marketing News

Search News Roundup The search industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Moz Releases 2015 Online Marketing Industry Survey Earlier this week Moz released a survey of […]

Survive Your First Month in a PR & Marketing Agency

Knees weak, palms are sweaty. There’s vomit on his sweater already; mom’s spaghetti. He’s nervous, but on the surface he looks calm and ready… Ok, so your first day probably isn’t as dramatic (and hopefully not as angry) as an Eminem song, but the song captures the anxiety-filled nature of that first-day experience. You just […]

Mixology Monday – Tequila Sunrise

To welcome the Summer, our team enjoyed refreshing and fruity tequila sunrises for #MixologyMonday. This cocktail is named for its appearance with gradients of color that create a sunrise effect. The modern drink originated from California in the early 1970s, so it’s no surprise this is the very state where I enjoyed my first tequila sunrise. […]

Google Panda Refresh and More Search Marketing News

Search News Round-Up The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Google Panda Refresh is Here After months of waiting, Google announced a Panda refresh has […]

Why Outlines Make Me a Better Writer

Believe it or not: Outlines improve writing For the past few weeks, Arketi has been all about the importance of outline development. It may seem elementary, but I know that I often jump straight into writing without taking enough time to look at the bigger picture of the work, whether it’s a blog post, press […]

SES Atlanta Re-cap

Last week, a few of us at Arketi had the opportunity to attend SES Atlanta, an industry-leading search marketing conference held in various cities across the world. The focus of the conference was education about search marketing best practices and trends, but also served as an outlet for attendees to network and share knowledge and […]

Google’s Cross-Device Benchmark and More Search Marketing News

Search News Roundup The search world is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent SEO and PPC updates and trends. Hope you enjoy!   1. Google’s Cross-Device Benchmarks New research from Google proves that users often […]

What Content Do Business Executives Look For?

Developing content for business executives In the world of content marketing, content reigns king. However, a recent survey from The Economist and marketing research firm Peppercomm reveals that there is a massive disconnect between the content that business executives seek and the content that marketers provide. No one likes a blatant sales pitch–especially business executives. So […]

Post-Mobilegeddon and More Search Marketing News

Search News Round-Up The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Post-Mobilegeddon: What Happened? Google’s mobile-friendly update, coined by many as “mobilegeddon,” has been quite […]

Google Panda Update Coming Soon and More Search Marketing News

Search News Round-Up The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Google Panda Update Coming Soon Earlier this month, Google’s Gary Illyes announced the new […]

What is Considered a Good Domain Authority?

Our SEO team is often asked by clients, “What is a good Domain Authority?” and “What should our Domain Authority be?” These questions are tricky to answer as a website’s Domain Authority, often written as DA, is the combination of many factors. With many misconceptions and opinions floating around about what a good Domain Authority […]

Putting the “Y” back in Marketing – Marketing Questions to Ask

The Arketi team has started asking “why?” more. It’s not that we’ve regressed back to our toddler days. Rather, we believe this simple question has the power to make us, and our clients, better marketers. As any 4-year-old will tell you, the power of “why?” lies in its implicit questioning of the status quo. Just […]

Searching For Leads Online – Search Optimization

Online search lets scrappy startups be found by new customers as easily as established providers. Which sounds great – unless you’re the established provider. That was the challenge facing Ian Oxman, vice president of marketing for Aderant. It’s his job to ensure Aderant – the world’s largest independent provider of legal software – remains the […]

Mixology Monday – Limoncello

Our last #MixologyMonday was a bit special. It was several weeks in the making, and it helped ring in our very own Holiday, Arketi day! This isn’t a drink you can have fast, but the anticipation is part of the fun. It’s a great refreshing drink to start off Spring and Summer. Here is our […]

Mobile-Friendly as a Ranking Signal for Google

Google is rolling out an updated algorithm – that factors in “mobile-friendliness” as a ranking signal – on April 21 (that’s today!). Clients are asking us a few questions. 1. What does this mean? Google will be increasing the visibility of sites that are optimized for mobile. 2. What should we be doing? If you […]

When Bad Pitches Happen to Good Journalists

Quick Tips for Delivering Value to Reporters Imagine for a moment that a majority of the people you work closest with are completely dissatisfied with your contributions. Pretty awful thought, right? Unfortunately, that’s exactly what PR professionals are facing with journalists. According to PRNewser and Forbes, a whopping 68 percent or journalists are unhappy with […]

Georgia’s 2015 State of the Industry Report

Last week, the Technology Association of Georgia (TAG) released its 2015 State of the Industry Report featuring insights into the rapidly changing landscape of Georgia’s technology industry. Specifically, the report dives into technology job growth, STEM education and the latest and greatest Georgia-grown technology platforms. To check it out for yourself, visit the interactive website where you […]

Rise of the Chief Marketing Tech (and Sales) Officer

I recently heard Bill Nussey, president and CEO of Silverpop, speak to a group of marketers where he advocated the need for organizations to create a chief marketing tech officer role. The notion is interesting and something I’ve seen discussed across several marketing blogs. I’d like to take that thought a step further and propose […]

Mixology Mondays at Arketi: Paloma

#MixologyMonday is back for round two at Arketi Group. The second installment of mixology Monday was headlined by a beachy drink to get us ready for the warm Spring weather to come: the Paloma. Hailed the most popular drink in Mexico, little is known about the historical origin of the Paloma. However, it is a […]