I recently had the opportunity to attend a Business Wire luncheon during which media guru Serena Ehrlich discussed the ever-changing world of social media. From current trends to press releases, she covered it all, offering quick and easy tips along the way. Below are a just a few of those very tips to help you stay on top of all things social.
Social networks are increasingly centered around news sharing, and Facebook is certainly no exception. In fact, Facebook now has an algorithm to display news more heavily within feeds. That being said, the more you link to news articles and other reputable content, the more visible your posts will become.
To be successful on Twitter, you must include a picture. Tweets with photos and videos receive three to four times the amount of engagement as those without. So, if you’re linking to a piece of content that doesn’t have a picture, screenshot the most interesting sentence in the piece of content you’re sharing and include that in your tweet.
In addition to status updates, LinkedIn users can now add blog posts to the site, increasing overall page traffic. What’s even more exciting is that this new feature is entirely free. If you have not already received an email to opt in, simply contact a LinkedIn representative and ask to be part of the program.
When it comes to publishing press releases, one of the newest trends is utilizing clicktotweet.com. This free site allows you to pre-draft tweets, including social-sharing headlines, hashtags and links. Unlike the regular Twitter share button that tweets only the press release headline, clicktotweet.com enable users to draft a variety of social-specific headlines and scatter them throughout the release. This is particularly good for statistics, which travel faster on Twitter than any other type of content.