Here are the top business-to-business PR and marketing articles from this week. Hope you enjoy!
Half of Consumers Now Read Emails Only on Mobile Devices, New Yesmail Study Finds: E-Commerce on Mobile is Growing At a Faster Rate than Desktop E-Commerce
For the first time ever, the proportion of consumers interacting with email on smartphones or tablets alone hit 50 percent in the fourth quarter of 2013, according to a new study from Yesmail Interactive. In its latest Email Marketing Compass report, Yesmail analyzed 6.4 billion emails sent in Q4 on behalf of clients across different industries. Within one quarter, the percentage of consumers interacting with email exclusively on mobile devices spiked, email-generated mobile sales increased at triple the rate of desktop sales (52 percent vs. 18 percent), and the number of mobile orders went up by 58 percent.
4 Tips for Writing Email Pitches That Reporters Will Read
In case you’re just a little bored with “how to pitch” stories…here’s another one! Confession: we know how frustrating the process can be. We also know that being a good writer does not always make one a good pitcher. Mattan Griffel, CEO of app launch service One Month Rails, wrote a great Medium piece on emails that busy people might actually read—and while he wasn’t specifically writing about pitches or addressing PRs, his points still apply.
Selling Online Raises Profits For B2B Companies, Study Says
It pays to sell online, accounting and business advisory firm Grant Thornton says in a recent study of 278 companies comprised of manufacturers, wholesalers/distributors and retailers.
7 things only veteran writers know
Being a writer sounds romantic—but is it? When you spend your days crafting copy for businesses, what should you expect? Is corporate writing very different from personal writing? Will it be fun and fulfilling, or tough and demanding? What do longtime writers say? To help answer those questions, here’s a look at seven things you don’t know until you’ve been a professional writer for a while.
Relationships pivotal to keeping pace with social media change
One key to staying up-to-date on the ever-changing social media landscape is old-fashioned networking. Facebook’s $19 billion purchase of WhatsApp caught many observers off guard, if not because they were unfamiliar with the mobile messaging service, whose strength is in connecting consumers in international markets, but because of the size of the transaction. Both in-house and agency-side communications practitioners say the mammoth deal underscores the breakneck pace of change in the social media sector and how challenging it can
Infographic: Marketers’ Three-Ring Focus
Marketers’ need to constantly juggle channels, preferences, and budgets can make marketing feel like a circus. But when it comes to their 2014 objectives, marketers aren’t clowning around. They list driving increased conversion rates (47%), increasing and improving brand awareness (46%), and collecting, measuring, and using behavior-based data (29%) as their top three marketing priorities for 2014, according to the “2014 State of Marketing” survey by the Salesforce ExactTarget Marketing Cloud.
From Complexity to Clarity
Despite curation being a trendy topic these days, there is no clear definition of how it fits into the world of marketing insights. Though its application is most widely known to the art world, as a philosophy it has been evolving for 2,000 years. Insight curation not only exemplifies the past rushing into the future but stands to illuminate information in the marketing insights industry.
How to Lose a Social Media Follower in 10 Days
Social Media Today
Anybody While there are no set of rules for social media that one business should strictly abide by, there are certainly some things that will surely make you look like an amateur if you do them. While the whole purposely playing crazy kind of worked for Andie Anderson in “How to Lose a Guy in 10 Days,” in the end, I don’t suggest following these steps. But if you ARE trying to lose a social media follower in 10 days, do this:
Timeless Wisdom And Advice For 2014 And Beyond
In 2012 we spent some time learning from the Mayans and we think you’ll enjoy Olsen’s timeless wisdom and advice for 2014. We were impressed with Jeff’s ability to cut through all the hype and get to the heart of the matter when it comes to marketing in 2014.