The web is constantly evolving. What kind of impact a site has, or should have can make all the difference to a discerning consumer. Websites are one of the largest marketplaces to share your brand story to an audience, so while 2014 has already begun, let’s take a look at some of the web design trends in 2014 that have emerged and will continue to grow throughout the year.
After the release of iOS7, the flat design has started to appear across the web. Companies are continuing to strip their graphics or over zealous design elements that are not 100% purposeful in a site’s functionality. As flat UI continues to grow, look for its presence to only get stronger.
RESPONSIVE DESIGN & MOBILE OPTIMIZATION
The exponential growth of both smart phone and tablet usage in recent years has mobile on track to overtake desktop platforms for web consumption in the coming years. Responsive design and mobile optimization have become the norm across the majority of the web. There is still room for growth within responsive design; soon enough look for this trend to become the standard. Check out the XINNIX website design below that embodies long scroll responsive and a hybrid of flat/minimal design (which we will discuss shortly).
Simple web design has been emerging, and one of the main reasons is the huge emphasis that is being put on content. More designs with only one or two colors are emerging, navigation is becoming more succinct and images are replacing blocks of text. Minimalist design is stripped down to prevent unnecessary. Content is king, and designers are finding every way possible to highlight a company’s story.
Web fonts have opened an entire world of creativity in web typography. Now typefaces and sizes can be mixed and matched and even magnified more than ever. The only danger to artistic fonts is the tendency to go overboard. A fancy font may not be very readable, which is a no-go for websites with lots of text. In this case, reserve the pretty fonts for headers or other small highlights. Expect to see many more websites going the way of the less boring font throughout 2014.
Parallax scrolling, horizontal scrolling, column-based scrolling and infinite scrolling are all things that we’ll probably see more of in 2014 and beyond. In addition to being very easy for designers to execute, scrolling is a must on mobile and tablet devices so designers have strived to make swiping simple. Scrolling through a website is now faster and easier than having to click through links to access various information, and new techniques allow the content to be impeccably organized and formatted in a way that’s super easy to read and digest. Don’t expect this one to fade fast.
SHINY NEW BACKGROUNDS
More brands are using dynamic backgrounds to engage customers. Look for larger pictures and videos – as opposed to patterns or textures – as the practice becomes increasingly popular throughout the year. More companies are employing the technique, which adds visual interest and intrigue.
In the world of Web design, fixed position navigation is the high-tech term for navigation that remains on the page as users scroll down. This trend is currently common on newer websites and should spread to others in the coming year. Not all sites need a fixed position menu, however, as infinite scrolling and a need for good user experience grows, fixed navigation is a functional trend some may argue is a must.
To speak with one of our design experts or to learn more about our website development capabilities, check out our website offering at: http://arketi.com/work/digital-marketing/website-development.html.