Here are the top 10 business-to-business PR and marketing articles from this week. Hope you enjoy!
The State of Marketing and PR in 2014: Myth Versus Reality
Vocus worked with Virginia-based Market Connections, Inc., an independent research firm, to understand how social and digital media are changing marketing and PR. We discovered that some commonly held beliefs about content marketing and SEO adoption are more myth than reality. That being said, the results showed us that progressive strides are being made in the two industries.
The Dying Art Of Leaving A Voicemail
The New York Times took a look at the state of the voicemail in this story by Teddy Wayne. To that all-important demographic known as “the millennial”, the voicemail is antiquated at best and quickly approaching obsolescence. Texting is on the rise, according to a Pew report, with teens sending and receiving a median of 60 messages per day in 2011, up from 50 per day in 2009. And a text can effectively serve the same purpose as a voicemail — it’s a communiqué for the recipient to catch at his or her convenience.
Here’s one way to fix boring meetings
Stand-up desks are all the rage in many workplaces. Maybe the next trend should be stand-up meetings. A new study by researchers at Washington University in St. Louis found that when people stand during meetings, they appeared more excited by their work, acted less territorial about their ideas, and interacted better as a team. [Check out how a few team members at Arketi have set up standing work stations!]
10 reasons people don’t care about your content
Most brands are full of content creators. Content creation was made easier thanks to the computers in our pockets connected to incredible networks such as Facebook, YouTube, and LinkedIn. This means people want to start a blog or a Facebook page—they’ve seen the power of these channels and they want to “spread the word.”
Edelman Study Finds Consumers Want Entertainment “Selfie-Style”—Immediate, Engaging and Socially Driven Content Are Fundamental to Today’s Experience
Edelman recently released the results from its eighth annual study on how and why people consume and share entertainment. The study’s findings for the U.S., UK and China highlight consumers’ expectations for unprecedented control over their entertainment experience. “This year, we found that consumers want their entertainment ‘selfie-style’—content centered on them, immediately gratifying, engaging and shareable across their social networks,” said Gail Becker, president of strategic partnerships and global integrations at Edelman, in a news release. “Brands that can successfully deliver or enhance compelling entertainment to consumers stand to gain through positive word-of-mouth and association.”
From Mad Men to Math Men
Modern day marketing demands right-brain thinking with a left-brain approach
Suits, scotch and cigarettes come to mind when many people think about professionals in the marketing industry. While the 1960s’ depiction of the advertising industry shown in the AMC TV show Mad Men has garnered widespread critical acclaim, when compared to today’s actual marketing landscape, the show no longer represents reality. The role of marketing has truly changed. The creativity and storytelling that is often associated with advertising and marketing are no longer the only skills needed to succeed in the industry—and there’s enough data to prove it. Today’s marketer has many more channels to choose from, access to unprecedented amounts of data, and ultimately, more responsibility across the entire organization.
5 simple tips for visual branding on social media
The Next Web
Over the past few years, social media platforms such as Facebook, Twitter and YouTube have introduced a series of design changes that have increased the ability to personalize the look of of account pages. To help your brand from getting lost in the clutter, it’s important to stand out visually as images, colors and context are some of the first elements your audience will notice. Here are five things you should keep in mind.
Verizon Reminds Parents That Girls Aren’t Just Pretty but ‘Pretty Brilliant’
It’s 2014. We’re in a post-feminist society, right? Ha ha. Nope. That’s why campaigns like “Inspire Her Mind,” from Verizon, in partnership with Makers, are so important.
The initial spot, which had me tearing up more than the supposed cry-fest The Fault in Our Stars, features a young girl in various situations and the subtle cues that push her away from pursuits believed to be for boys. The campaign was born out of research that shows there’s a significant drop-off in women interested in these fields between childhood and adulthood.
Top Tips to Boost Your Mobile Marketing Campaign in 2014 Revealed In New AWeber/60 Second Marketer Study: Report Also Includes Action Plan to Maximize Campaigns
Global email marketing software company AWeber teamed up with the 60 Second Marketer to survey nearly 200 businesses from around the globe to learn about their mobile marketing habits, objectives, obstacles and plans for the future. The research identified trends and norms in mobile marketing among small, mid-size and large companies.
5 Things To Do When You’re Feeling Over-Stressed
One of the things that drew me to work in PR most was the diversity; the diversity of clients, the range of topics you “become an expert” on, the fluidity in your schedule and how no two days are alike. It’s liberating… but it’s also very consuming. Your brain is always running and playing connect-the-dots between your clients and the seemingly unrelated beats desirable journalists want to cover. And although I argue that those right for the field should thrive in this state, sometimes it can be a bit much. [Insert disquieting yearly statistic where PR is ranked as one of the most stressful jobs in the nation.]