Quick Stats on Assessing Marketers and Employing Predictive Analytics

For marketers, clicks and open rates can only go so far. Ultimately, the leads and revenue generated from marketing activities will assess the ROI of the program. In a recently released survey from 6sense, 70 percent of B2B marketers indicated they’re measured on the amount of revenue generated from marketing and lead-generation efforts for which […]

User Behavior as Ranking Factor and More Search Marketing News

Are User Behavior Metrics a Ranking Factor? There has been a lot of speculation lately about whether Google takes user behavior metrics (click through rate, bounce rate, dwell time, etc.) into consideration when ranking search results. Stirring the pot, Google representatives have given inconsistent responses to whether user behavior is a ranking factor leaving SEOs […]

The Best Place to Network

Perfecting the art of networking takes time, requiring you to create your own style and method. With each occasion different from the next, you’ll have events where you know people and others where you don’t know anyone. For some networkers, it’s not easy to attend an event with a room full of strangers. For others, […]

Final Fantasy Football – Week 8

While our Fantasy Football brackets have been in motion for the past few weeks, we wanted to share an inside look at the friendly competition between our FF newbies and veterans. Enjoy!   Folks, let me tell you what a good week looks like. In the past week, J.K. Rowling announced she was penning a […]

B2B Public Relations Talk on biz1190

Arketi‘s Mike Neumeier joined Eric Holtzclaw of The Eric Holtzclaw Show in studio to give share a glimpse into the expanding world of public relations. PR isn’t just about handling a crisis anymore, PR involves social media management and, according to Mike, is inching ever closer to being identified with driving sales.  For Tech Tip Tuesday on biz1190, […]

The Importance of Internal Links and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and trends. Hope you enjoy! Don’t Overlook Internal Links “We need to build more inbound links,” said every SEO practitioner ever. But, […]

Account-Based Marketing: Five Big Mistakes to Avoid – Part 3

As we wrap up our blog series on the topic, we’re sharing a few critical mistakes to avoid as you begin your account-based marketing journey. 1) Failing to set expectations Connecting the dots between marketing and sales around the account list, contact names, titles and overall approach in an account-based marketing strategy should be a […]

Account-Based Marketing: Getting Started – Part 2

Like most significant business initiatives, a key reason for failure to launch an account-based marketing (ABM) plan is often the quite reasonable question: “How do I start?”  Or put another way, “How do I do this without really screwing it up? The good news is, stripped of the hype, account-based marketing is fairly straightforward.  Note […]

Account-Based Marketing: Key Considerations – Part 1

One of the hot topics at Arketi’s recent High Tech CMO Roundtable was the implementation of account-based marketing (ABM). As if we needed another approach to add to our growing set of marketing must-haves, the concept of account-based marketing continues to gain followers and buzz among B2B marketing organizations. But for all the hype, is […]

Mixology Monday – Old Fashioned

As a marketing and PR firm staking its claim on high technology, we’re often fixated on the future. However, there’s great power in reflection…and what better way to reflect than with an Old Fashioned in hand. For this month’s Mixology Monday, the Arketi team broke out the Bulleit, queued up a little Frank Sinatra and […]

Print is not dead….

Do you prefer to read print or digital magazines? Another great article by Jack Loechner, editor of The Center for Media Research’s daily Research Brief. In this one, he sheds some light on a new study that finds print magazine outnumber digital magazine reads 2 to 1. While looking at consumer reading habits, B2B marketers should […]

Bing Launches Keyword Planner and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and trends. Hope you enjoy! Bing Ads Launches Keyword Planner Tool In an effort to increase their data offerings, Bing Ads announced […]

Mixology Monday – Raspberry Mojito

Summer is a time to enjoy summer fruity flavors, bold colors and time with co-workers; at least that’s how we like to enjoy a cocktail at Arketi. During August’s #MixologyMonday, barketi opened to “shake up” a good time with the raspberry mojito. Pulling in a summer berry and refreshing mint, along with a few other […]

B2B SEO: 23 Experts Reveal Top Strategies for Success in 2015

B2B SEO: 23 Experts Reveal Top Strategies for Success in 2015 As more B2B marketers embrace the power of search marketing, the need for effective optimization strategies is more critical than ever. While SEO presents a big opportunity to generate high quality leads, many B2B marketers are in the dark on how to leverage innovative […]

Google Alphabet Acquisition and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and trends. Hope you enjoy 1. Google Alphabet Acquisition In a surprising turn of events, Google announced on Monday that it will […]

Moz Online Marketing Survey and More Search Marketing News

Search News Roundup The search industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Moz Releases 2015 Online Marketing Industry Survey Earlier this week Moz released a survey of […]

Survive Your First Month in a PR & Marketing Agency

Knees weak, palms are sweaty. There’s vomit on his sweater already; mom’s spaghetti. He’s nervous, but on the surface he looks calm and ready… Ok, so your first day probably isn’t as dramatic (and hopefully not as angry) as an Eminem song, but the song captures the anxiety-filled nature of that first-day experience. You just […]

Mixology Monday – Tequila Sunrise

To welcome the Summer, our team enjoyed refreshing and fruity tequila sunrises for #MixologyMonday. This cocktail is named for its appearance with gradients of color that create a sunrise effect. The modern drink originated from California in the early 1970s, so it’s no surprise this is the very state where I enjoyed my first tequila sunrise. […]

Google Panda Refresh and More Search Marketing News

Search News Round-Up The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Google Panda Refresh is Here After months of waiting, Google announced a Panda refresh has […]

Why Outlines Make Me a Better Writer

Believe it or not: Outlines improve writing For the past few weeks, Arketi has been all about the importance of outline development. It may seem elementary, but I know that I often jump straight into writing without taking enough time to look at the bigger picture of the work, whether it’s a blog post, press […]

SES Atlanta Re-cap

Last week, a few of us at Arketi had the opportunity to attend SES Atlanta, an industry-leading search marketing conference held in various cities across the world. The focus of the conference was education about search marketing best practices and trends, but also served as an outlet for attendees to network and share knowledge and […]

Google’s Cross-Device Benchmark and More Search Marketing News

Search News Roundup The search world is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent SEO and PPC updates and trends. Hope you enjoy!   1. Google’s Cross-Device Benchmarks New research from Google proves that users often […]

What Content Do Business Executives Look For?

Developing content for business executives In the world of content marketing, content reigns king. However, a recent survey from The Economist and marketing research firm Peppercomm reveals that there is a massive disconnect between the content that business executives seek and the content that marketers provide. No one likes a blatant sales pitch–especially business executives. So […]

Post-Mobilegeddon and More Search Marketing News

Search News Round-Up The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent updates and trends. Hope you enjoy! 1. Post-Mobilegeddon: What Happened? Google’s mobile-friendly update, coined by many as “mobilegeddon,” has been quite […]