Weekly B2B Round-Up for Jan. 14, 2013

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

The Cost of Delaying Marketing Automation
from Modern B2B Marketing – Marketo Best Practices Blog
It’s likely that you’ll encounter some resistance when you’re making a business case for marketing automation, whether stakeholders push back directly or simply get distracted. Here are some common reasons why people may delay investing in marketing automation, and how you can overcome them.

What You Can (and Should) Ask for on Your Landing Page Forms
from HubSpot’s Blog
There’s no hard and fast rule that governs what fields are mandatory for all landing page forms. Instead, marketers need to review their sales and lead generation goals and balance how much information they absolutely need from their leads vs. how much information those prospects will actually provide on a first form.

Facebook debuts new search tool: What does it mean for brands?
from Ragan.com
Facebook on Tuesday unveiled a new feature that enables users to search for information that has been shared with them. The feature is called Graph Search, and it has implications for businesses using Facebook.

20 content ideas readers love
from PR Daily
Social media is a hungry beast, and social networks require constant feeding. They need a diet of content that keeps readers and viewers coming back for more. This is one of the biggest challenges of social media. Most companies and bloggers have a hard time finding inspiration to come up with varied content. Here are some ideas:

How to Use a Survey to Deliver 4 Powerful Content Assets
from Business 2 Community
When you have original content that appeals to a large audience, you need to make the most of it by extending its reach and lifecycle as far as possible. One way to do this is by finding interesting ways to repurpose your content for different channels and mediums. Here’s an example of how our team did this with a simple survey.

Is 2013 the Year Marketers Lose Keyword Research?
from HubSpot’s Blog
As encrypted search rolls out to more and more internet users, it’s time to start re-thinking how we optimize and track our SEO efforts. Well, there’s no time like the present, right? So let’s talk about the changing SEO landscape as it relates to keywords, well, right now.

Intro to Lead Generation: How to determine if a lead is qualified
from B2B Lead Blog
The best place to start is with a universal lead definition. This involves a sales-marketing huddle since, much like good art, it is not only the artist but also the art viewer and buyer that must agree on a definition. To put it more bluntly – if Sales doesn’t think the lead is qualified, it ain’t qualified.

Mobile Marketing: 63% of marketers view increasing sales conversion and revenue as a top objective
from Marketingsherpa Blog
In the MarketingSherpa Mobile Marketing Benchmark Report, we asked marketers about their business objectives for mobile marketing. As always, we turned to our audience for insights on this data. Here’s what they had to say …

Content Curation for B2B Marketing: Part One
from Social Media Today
This is the first of a 3-part series on content curation and curation in general. What is curation? The spellchecker on our CMS here doesn’t even know the word. Is it like art curation? Wine tasting?

Twitter Marketing: How to Use Twitter for Business
from Social Media Examiner
To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast. Mark shares how he uses Twitter to create stronger business relationships and improve customer service. You’ll learn about the best Twitter tools and how they can fit into your marketing strategy.

By Ashley Biondich – January 18, 2013

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