Weekly B2B Round-Up for Jan. 21, 2013

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

Top 50 B2B Marketing Influencers On Twitter
from B2B Marketing Insider
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword.

B2B Marketing: 74% challenged by generating high-quality leads
from Marketingsherpa Blog
On the latest episode of Marketing Research in Action, Milap Shah, CEO, NexSales, discusses research from the MarketingSherpa B2B Marketing Benchmark Report. Watch Milap discuss the challenge of generating high-quality leads, as well as generating quality versus quantity of leads.

Traits of a solid PR professional
from PRWeek US
Having been around the block a while, I believe I have a good understanding of the personal characteristics that are commonly found in a successful PR professional.

B2B Marketing: What the Organization of 2017 Will Look Like
from Social Media Today
Hard to say what will really happen for B2B marketers in five years, but based on the evolution of world-class B2B marketing organizations now, as well as where they’re likely headed, here’s what I believe those same market-leading marketing groups will exhibit in 2017.

It’s a Buyer’s Market, So Why Do Marketers Think Like Sellers?
from Business 2 Community
About everyone I know today is competing in a buyers’ market. Buyers have exponentially more choices and virtually instant access to information about them. Long before they talk to a sales rep, buyers are conducting research and making up their own minds about what’s important to them, eliminating companies on the basis of whatever information they can easily discover.

5 keys to jumpstart your content marketing
from Ragan.com
Are you having trouble producing enough content? Want to do more with less staff? Need to develop a long-term plan for your efforts? Here are five things you can do in 2013 to help you answer your burning content marketing questions.

26 Tips for Getting Started With Social Media Marketing
from Social Media Examiner
Are you looking to get started with social media marketing? Do you want to reexamine how you’ve been using social networks? In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.

How to Overcome the “I’m Not an Expert” Fear
from Business 2 Community
According to Wikipedia an expert is “A person who has a comprehensive and authoritative knowledge of or skill in a particular area.” OK, that’s pretty impressive. What if we replaced the word “expert” with “specialist?” My clients seem to prefer that! It’s not as exclusive, and if someone calls themselves a specialist, it tells me that they specialize in this topic, and has valuable knowledge and skills in this area.

5 subject line mistakes to avoid when emailing a reporter
from PR Daily
One of the most important parts of any email is the subject line. With so much riding on your subject line, it’s important to make sure you get it right, and to do that you need to avoid these big mistakes.

How to Make Sure Your Website Passes the Dreaded Blink Test
from HubSpot’s Blog
Visitors judge the value of your website in a matter of seconds. Hours and hours of hard work are distilled into one glance, when they decide whether or not your website is worth their time. This, of course, is what we marketers call “The Blink Test.”


By Rory Carlton – January 25, 2013

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