Weekly B2B Round-Up for Jan. 7, 2013

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

26 Must Attend Marketing Events for 2013
from Business 2 Community by Jeff Bullas
If you want to get real and supercharge your networks then sometimes you have to make that extra effort to attend conferences where the movers and shakers are hanging out and speaking. It is the face to face contact that can often help you connect that opens up a world of opportunities that can take your business and marketing to the next level.

Is B2B Social Media Marketing Behind B2C?
from Social Media Today
There seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception

Delving deeper into social data
from BtoB Magazine
In a study released earlier this year, BtoB found that 32% of b-to-b marketers consider themselves to be “very” or “fully” engaged with social media marketing. That was up from just 21% a year earlier.

20 B2B Marketing Blogs You Need To Read
from B2B Marketing Insider by Michael Brenner
I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.

Should B2B Marketers Sponsor Virtual Trade Shows? A Few Lessons Learned
from Business 2 Community
Virtual trade shows seemed like a gimmick 5 years ago, but for many B2B marketers they have become an important strategy for lead generation.

30 Careless Mistakes That Will Totally Muck Up Your Marketing
from HubSpot’s Blog
Here are 30 careless mistakes we’ve seen marketers make that have the potential to totally mess with the effectiveness of your marketing. In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience.

Using Social Media to Promote a Boring Product
from Social Media Today
Chris wonders if his ink cartridge sales will ever go social like online meat deals did on Facebook. But while he’s been hoping for that “Eureka moment,” he’s learned some things in his pursuit of brand sociability, and he shares them here.

The 3 goals of every email you send to a reporter
from PR Daily
There are three main goals you have every time you email a reporter. The better you understand these goals, the better equipped you’ll be to achieve them.

Email Marketing Basics: 4 tactics of the incredible email marketer
from Marketingsherpa Blog
Sometimes the basics are what set the good marketers from the incredible marketers. Read to learn about the four tactics every email marketer should know: the reward delivery, the double opt-in, the welcome series, and the email marketing integration.

What the latest Facebook changes mean for social media managers
from PR Daily
Facebook is tweaking its timeline design, and changes are rolling out already for personal pages. That means brand managers should start preparing, because it’s likely the changes will also take effect for company pages.

By Ashley Biondich – January 11, 2013

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