Weekly Reads for April 23, 2012

Here are our top 10 picks for this week:


Why Great Design Is the Future of Content Marketing
from Mashable Tech
Although it’s still early in 2012, the importance of visual storytelling is clearly one of the year’s breakout trends. Facebook Timeline, Pinterest, and Instagram are forcing brands to think and act more visually. Couple that with the impact of mobile browsing, and these emerging trends give new meaning to the phrase “show, don’t tell.”

10 ways to use Pinterest for your business
from PR Daily
Your boards should support your strategy. Pinterest users will pin and organize your content as they see fit, but you should use your boards to help define your brand and company culture.

How to Make the Best Business Impression in 8 seconds or Less
from Forbes
The average adult attention span is 8 seconds. In reality, most people will stop listening after 5 seconds. Unless they have become hooked, they are lost or on to their next thought.  Telling someone what your business does in this amount of time is a talent and needs to be practiced word for word.

For marketing and PR, the future isn’t interactive—it’s unified
from PR Daily
“Unified marketing is about tailoring the right message to the right person at the right time,” explained Rachel Conforti, director of marketing at Definition 6. “It’s also about building genuine relationships—trying to evoke an emotional response between brands and people.”

Forrester says b-to-b marketers will increase budgets 6.8% this year
from BtoB Magazine
B-to-b marketers will increase their marketing budgets by an average of 6.8% this year, according to a report from Forrester Research.

How Fortune 500 companies use social media
from PR Daily
Want to benchmark your brand’s use of social media against that of the Fortune 500? Here’s your chance, thanks to a Go-Gulf.com infographic, which offers a host of statistics and facts about the Fortune 500’s use of social media.

Becoming a “Corporate Executive Tweeter”
from Social Media Today
In this digital age CEO’s are expected to tweet. An article by e-marketer on research done by social branding firm BRANDFog tells us that 78% of people surveyed on topics related to businesses using social media felt that CEO participation leads to better communication

5 ways to create irresistible content with limited resources
from PR Daily
A recent business study showed that 75 percent of buyers are likely to use social media in the purchase process, and 55 percent of business-to-business survey respondents search for information using social sites.

Annenberg’s PR study: Good news for the industry
from Ragan.com
The seventh biennial Generally Accepted Practices report finds public relations budgets on the rise (if only slightly), social media use on the upswing, and perhaps most surprising of all, a majority of executives on board with what their PR and communications staffs are doing.

Engagement ain’t nothing but a number – why 1% isn’t good enough
from Brian Solis
A recent study published by Ehrenberg-Bass Institute found that less than 1-percent of Facebook “Fans” actually engage with brands.


By Arketi – April 27, 2012

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