Weekly Reads for July 30, 2012

Here are this week’s top 10 PR and marketing stories:

Digital Marketing: Be relevant, data-driven and precise
from Marketingsherpa Blog
Technology has brought changes to digital marketing as prospects and customers are now educating themselves on your product or service. Learn 3 precision marketing insights you can use to gain an advantage.

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact
from B2B Lead Blog
Trade shows, workshops and webinars are gold mines for obtaining information. It’s fair to say 98% of attendees likely have an interest in your solution, and that is enough to begin the nurturing process. Of course, it is very important to capture attendees’ contact information and product interests at that point of high interest, and then act on that interest before it fades.

Running a PR Agency – Big or Small, Challenges Remain the Same
from PerkettPRsuasion – The PerkettPR Blog by Christine Perkett
Large or small, focused on tech or healthcare or consumer PR – the agency challenges are always along the same lines. Here are some of the issues that resonated across the board.

Digital Marketing: Understanding customer sentiment
from Marketingsherpa Blog
Metrics should be large part of marketers’ lives, as they can provide valuable analysis of their customers. Read how IBM uses the analytics of consumer sentiment to segment customers and prospects by their value engagement within concentric circles.

What is Priority #1 for CEOs?
from My Three Cents by Ken Makovsky
Straight out, the answer is “getting and keeping talent!” And PricewaterhouseCooper’s 2012 Global CEO Study of more than 1250 company leaders from 60 countries makes it official: talent is priority #1 for CEOs.

B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
from Modern B2B Marketing – Marketo Best Practices Blog » B2B Marketing by Jason Miller
It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

Finally, a look at the people who use Twitter
from Brian Solis
The days of “I don’t get Twitter” may soon pass. Tweets are now a form of self-expression among connected consumers and it is this connected generation that continues to grow in size and influence year over year. Much in the same way that TXTing is a natural form of common conversation, even if it’s a norm that’s outside of the world as you know it—Twitter is reflective of how millions of people are connecting and communicating.

12 must-follow Twitter hashtags for content junkies
from Ragan.com
With the right hashtag, you can clear some of the clutter, search for interesting topics, and engage in worthwhile conversations. I’d like to share 12 of the most-used content hashtags you should bookmark, follow, tweet and use to connect with other content-savvy minds.

The biggest social media flaw on your website (and how to fix it)
from Ragan.com
Most companies do it all wrong. I’m talking about where they place their social media buttons. Many brands place them at the bottom of their Web pages, even below their disclaimers and policy statements. Who do you expect to find them down there?

5 tips to successfully follow up on your pitch
from Ragan.com
You sent your press release. Do you wait and hope the journalist takes notice? Or do you follow up and risk getting on his or her nerves? To help you decide, here are five tips.


By Ashley Biondich – August 3, 2012

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