Weekly Reads for May 28, 2012

Here are our top 10 picks for the week:


Dear [insert business name], what’s your promise?
by Brian Solis
You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people.

99.9% of Reporters Love a Good Survey (And PR Pros Do Too)
by Kate Ryan, Tech Affect
While I clearly made that headline statistic up, in my experience the intent behind it couldn’t be more true: reporters love their data. As such, surveys can often be a treasure trove of high quality and interesting statistics  – but only if you do them right! Here’s my personal list of best practices for when it comes to running a survey, as well as how to promote the final results.

Study: Positive content most likely to go viral
from Ragan.com
What inspires you to share content you read online? More than likely, it makes you feel something. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral.

Comms integration: the key is sharing
from PRWeek US
The sharing of information has exploded exponentially as social networks have grown. This is not just a trend; it’s a fact of life. There will be more sharing, not less.

There is no passive marketing with social!
from BtoB Magazine
Traditionally, marketers think of outcomes like they think of the weather, says Paul Dunay on the Social Media Darwinism blog—they sit back and see what happens.

How to Use Pinterest to Drive More Traffic to Your Blog
from Social Media Examiner by Charlene Kingston
Are you wondering how Pinterest could increase your blog readership? Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research. With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.

5 Simple Metrics to Track Your Social Media Efforts
from Social Media Examiner by Jason Miller
Are you looking for simple, straightforward metrics to measure the impact of your social media efforts? Here are five simple metrics to find out whether your social media effort is paying dividends.

10 LinkedIn Tips for Building Your Business
from Social Media Examiner by Jeff Korhan
Are you using LinkedIn to grow your business? With 161 million business members, LinkedIn provides a lot of opportunities. The real value of LinkedIn for businesses is to connect one-to-one with other business professionals.

How to craft an email that gets a reply
from CNN MoneyWatch
Put the bottom line up front. Don’t write a long preamble and expect the recipient to read 500 words before getting to the action — in the news business, this is called “burying the lede.” Instead, put the request at the top of the mail and then provide as much context as your heart desires afterwards.

Seeing Is Believing – Why PR People Should Take Infographics More Seriously
from CommPRO.biz
Infographics are cool. If you are reading CommPRO.biz, you probably get fed infographics every day on Facebook and Pinterest, you follow the Infographic of the Day on Fast Company, or you have at least browsed at or played around with Google Fusion Tables. Yet most PR people have not realized the immense challenge—to our analytical and visual competencies—that infographics have presented.

By Arketi – June 1, 2012

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