Weekly Reads for May 7, 2012

Here are our top 10 picks for this week:


How to deliver a clear, strong call to action
from PR Daily
Good calls to action are framed in the context of the audience’s needs, fears, hopes, and desires—not yours. That call to action works better because it is specific, audience-focused, and user-friendly.

How to write a blog post people will read
from PRWeek US
For better or worse, catching people’s attention is probably the most crucial component to a successful blog post.

Google Analytics Adds Social Reports
from Social Media Examiner by Cindy King
These new social reports “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and ecommerce activities.”

Editorial vs. Advertising: Blurring the Lines
from Tech Affect by Melissa Baratta
Over the last 10 years, the line between journalists and readers has grown significantly shorter. The line between editorial and advertising has also always been a sticky area, and as a PR professional I’m trained to view pay-for-play media opportunities with a bit of a wary eye.

Is Technology Exceeding Humanity?
from My Three Cents by Ken Makovsky
I would contend that as we increasingly become an extension of technology, the human connection becomes more — not less — important. We must not succumb to the lure of the PDA and mistakenly substitute that for the human-to-human relationship.

Addicted to Your Smartphone?
from March Communications by Erica Frank
According to eMarketer, the “smartphone class” is a new class of consumers, with 100 million members (growing daily) who are redefining cultural norms in our country.

Study: Facebook Timeline cover image replace wall posts in popularity
from Ragan.com
Cover images matter most. At least, that’s where the most eyeballs are drawn to on the new Facebook Timeline format, according to a webcam eye-tracking study conducted by EyeTrackShop for Mashable.

16 ways to use Pinterest for PR
from Ragan.com
Pinterest is not a strategy. These are fun ideas for using Pinterest at work, but they should be used as part of a larger marketing or communication strategy.

Brand journalism: everyone has a story
from PRWeek US
At first blush, the words “brand journalism” might seem like a contradiction of terms.

7 reasons corporate websites are so boring (and how to fix them)
from Ragan.com
There are many factors that can make Web content dry and stale—many of which have nothing to do with the subject matter. To help you evaluate your own site, here are seven reasons website content loses readers.

By Arketi – May 11, 2012

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