In the news

The things people say about Arketi Group.

Untitled Document

Author's Logo

Integrated Marketing Firm Arketi Group Named as Agency of Record by Prime Technological Services

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by Prime Technological Services as its marketing agency of record. Integrated marketing efforts kicked off with new messaging and introductory sales presentation aimed at prospects.

Author's Logo

Integrated Marketing Firm Arketi Group Named as Agency of Record by Prime Technological Services

Arketi developed Prime’s messaging platform to differentiate Prime as a contract electronics manufacturer. Arketi has incorporated the new messaging into sales collateral, including Prime’s company presentation used during initial sales meetings. Designed to provide an overview of Prime and its offerings, this sales tool articulates Prime’s brand promise — Precision. Expertise. Commitment. Across the board. — to prospects.

Author's Logo

8 Great LinkedIn Groups for B2B Marketers

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities.

Atl_text Logo

TAG Along: 1975 Cadillac Eldorado

TAG Along with Mike Neumeier, Principal of Arketi Group, as he shows off his old tech, the 1975 Cadillac Eldorado.

Atl_text Logo

How to: Market B2B technology to millennials

Millennials are now the largest generational group in America’s workforce. This got us thinking about how this much-hyped group was impacting B2B enterprise tech buying. We wanted to know the role of millennials in B2B technology purchases – specifically enterprise tech costing $10,000 or more. No one had studied this, so we struck out and conducted our own generational survey, putting together a report of our findings.

Atl_text Logo

Making Awesome Infographics, a Webinar Series To Be Presented by Arketi Group

Led by Rory Carlton, chief creative officer and principal at Arketi Group, the webinar will focus on helping marketing and design teams work together to successfully develop infographics that are engaging, eye-catching, enriched with valuable data and ideal for skimming and sharing.

Atl_text Logo

SafeGuard World International Selects B2B Marketing Agency Arketi Group as Agency of Record

Earlier this year, Arketi launched SafeGuard World’s PR initiatives and media relations program to grow the brand and establish the company as thought leaders in new and existing markets. Initial results include coverage of SafeGuard World’s c-suite in Inc. and CIO.

Atl_text Logo

The Best Marketing Advice You’ve Ever Received: Ask the Experts Edition

I’ll give you two tips I have held onto for nearly 20 years now. They were told to me when I was a young buck likely in my mid-20s. One helps ground me as a marketer and the other reminds me that our profession is special and full of smart people. 1) No one ever died from a lack of marketing. There are many other professions in which this is not the case. Think about it. 2) Marketing is not rocket science. Unless you are a rocket scientist, in which case what marketers do simply amazes them!

Atl_text Logo

SafeGuard World International Selects B2B Marketing Agency Arketi Group as Agency of Record

To kick off the engagement, Arketi crafted a comprehensive messaging and positioning platform to differentiate SafeGuard World from competitors. This ensures SafeGuard World effectively communicate its value proposition – Innovating how the world gets paid – across CFO and HR target markets.

Atl_text Logo

Integrated Marketing Firm Arketi Group Develops New Brand Identity, Launches Four International Websites for HighJump

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, developed unified messaging and branding for HighJump, a global provider of supply chain management software solutions. Arketi also launched four global websites for HighJump including TrueCommerce, a HighJump company, for the U.S., UK, and Denmark offices to help HighJump take the new brand and message to market.

Atl_text Logo

Integrated Marketing Firm Arketi Group Develops New Brand Identity, Launches Four International Websites for HighJump

“We knew launching a new website, let alone four global sites simultaneously, would be a big task,” said Bill Ashburn, CMO and senior vice president at HighJump. “From the beginning, Arketi Group made it clear they could meet our global messaging and website needs and be a good partner along the way. Their counsel and open communication throughout the process assured us that our sites were in good hands.”

Atl_text Logo

Integrated Marketing Firm Arketi Group Develops New Brand Identity, Launches Four International Websites for HighJump

To better support its more than 14,000 customers in 77 countries, HighJump commissioned Arketi Group to develop a unified messaging platform that resonates with their buyer personas, differentiates HighJump from competitors and positions them for continued aggressive growth. Arketi Group also refreshed the HighJump brand identity designing a clean and modern appearance.

Atl_text Logo

2016 Back to Business Conference empowers small businesses

The Gathering Spot (at Northyards) hosted “The Thriving Technology Industry In Atlanta” session that brought together a wide group of entrepreneurs and technologists to network and learn from each other and a distinguished panel. Panelists included Dawn Patrick (Partner, Cherry Bekaert), Tim Horton (VP Security and Fraud, First Data), James T Jones (President, RaceIQ Engineering), Mike Neumeier (Principal, Arketi Group).

Atl_text Logo

Digital Marketing Firm Arketi Group Earns Three Hermes Creative Awards

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, earned three 2016 Hermes Creative Awards for exceptional work in design, execution and online writing skills for clients Recall and Mobile Labs.

Atl_text Logo

Integrated Marketing Firm Arketi Group Develops New Brand Identity, Launches Four International Websites for HighJump

To better support its more than 14,000 customers in 77 countries, HighJump commissioned Arketi Group to develop a unified messaging platform that resonates with their buyer personas, differentiates HighJump from competitors and positions them for continued aggressive growth. Arketi Group also refreshed the HighJump brand identity designing a clean and modern appearance.

Atl_text Logo

How IT Purchase Decisions Are Made—and by Whom

When it comes to making enterprise technology purchasing decisions, Millennial buyers, rather than Boomers and Gen Xers, are most likely to have the final say, according to a recent survey from the Arketi Group. The resulting report, "Not Your Father's Buying Decision: How Three Generations of B2B Technology Buyers Decide What to Purchase," indicates that relevant responsibilities are divided among the generations. Boomers are more likely, for example, to provide input to help evaluators and decision-makers with purchases. Gen Xers most commonly assess providers on the short list, while Millennials are most likely to research candidates for inclusion on that list.

Atl_text Logo

Who do b2b tech buyers trust and what this means for marketers

Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. We looked around to see if anyone had studied this and found a few interesting reports.

Atl_text Logo

B2B Marketing Research Chart: Who influences millennial, Gen X and baby boomer technology buyers’ purchase decisions?

B2B technology purchases are high-stakes decisions because of the considerable cost involved. If you are in the B2B market, understanding your buyers’ decision-making process is crucial. To whom do the decision makers turn to when looking for solutions, picking the final candidates and, finally, deciding to go with a certain provider? This week, we look at a study exploring the major sources that different generations of decision makers turn to for information in different stages of the decision process.

Channel Insider Logo

Does Buyer Age Affect Tech Purchasing Practices?

Do workers in different age groups gather the information they need to make buying decisions in the same way? Millennial enterprise technology buyers are influenced by similar sources of information to older Gen X and Baby Boomer colleagues, despite the popular notion that younger workers rely solely on mobile and social channels, according to a survey released by Arketi Group, a high-tech B2B public relations and marketing firm.

Marketingcharts Logo

B2B Tech Content Marketing: Which Content, When?

Which pieces of content are most valuable to B2B technology buyers and at which stage of the customer journey? What matters to buyers from different generations and how do they differ? These and several other questions are answered in new studies from IDG Enterprise and Arketi Group, which surveyed IT decision-makers and B2B technology buyers.

BizWireTV Logo

BizWireTV Episode 218 | 5.20

Streaming service finds television and climate change on the radar; also featuring Alibaba Group, An Inconvenient Truth, Netflix and Univision and Arketi Group.

biz1190 Logo

B2B Buying Habits, Jazz on the Lawn and Improving the Customer Experience

During hour one, Dana was joined by Mike Neumeier of Arketi Group and Peggy Johnson, Executive Director of Callanwolde Fine Arts Center. Mike discussed Arketi’s recent survey which explained how three generations of B2B buyers decide what to purchase, while Peggy discussed Callanwolde’s upcoming Jazz on the Lawn Series and summer camps!

MarketingProfs Logo

Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage

Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?

Hypepotamus Logo

Why Millennials Throw More Money at B2B Buying

If you’re a baby boomer who’s been working in technology since the Jurassic era of DOS prompts, a new study from Atlanta-based PR/digital marketing firm Arketi Group confirms your suspicions: When it comes to who’s doing the B2b buying, it’s a millennial’s world, and you just live (and work) in it.

Atl_text Logo

Millennials' Enterprise Technology Buying Power Trumps Baby Boomers and Gen Xers According to Survey

Despite popular belief around the growing Millennial workforce's reliance on mobile and social channels, survey findings show these digital natives are influenced by similar sources as their generational predecessors. What's more, they have significant influence in the B2B buying cycle.

Atl_text Logo

Millennials Don't Wear Suits

According to a Special Report from Chief Marketer, charting the B2B Millennial path to purchase and figuring out what really influences their buying decisions, Millennials are already at the B2B table. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.

Atl_text Logo

3 Powerful Ways to Grow Your Business Through LinkedIn

According to a survey by Arketi media group, over 94.2 percent of journalists and editors are on LinkedIn and 62 percent rate it as their preferred professional networking tool!

Citybizlist Logo

BtoB Tech Firm Arketi Group Earns Three Stevie Awards in 2016 American Business Awards

Arketi Group landed three Stevie® Awards, including silver with NCR Small Business for its public relations campaign and bronze for “Communications Professional of the Year” under the PR awards. Arketi also earned a bronze for “Marketing Agency of the Year” under the marketing awards.

Citybizlist Logo

Arketi Group’s Erica England Recognized as Communications Professional of the Year

Arketi Group’s Erica England, account supervisor, earned a Stevie® Award as a bronze winner in the Communications Professional of the Year category for excellence in PR, marketing and account management. England manages key accounts including Cox Business, NCR Small Business, Salesfusion, Xerox Mortgage System and PMG.

AMA Marketing News Logo

The Technology Influence on Sales and Marketing Alignment

What kind of influence has technology had on sales and marketing alignment? Mike Neumeier, owner and principal of Arketi Group says it has added challenges and opportunities.

Citybizlist Logo

Integrated Marketing Agency Arketi Group Earns Double Recognition at AIMA Celebrate ATL Awards

Arketi Group, a high-tech B2B PR and digital marketing agency, was featured in the Atlanta Interactive Marketing Association (AIMA) Celebrate ATL showcase for the firm’s recent search engine marketing (SEM) program for legal software provider Aderant and website development for Zotec, a provider of physician revenue-cycle management services.

Citybizlist Logo

Linq3 Selects B2B Marketing Agency Arketi Group as Agency of Record

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by Linq3 as agency of record to create its messaging, positioning and brand identity, and incorporate these foundational elements into a new website, marketing collateral and public relations program. Arketi Group building new messaging, brand, website, collateral, PR initiatives.

CIO.com Logo

12 questions to ask marketing automation vendors (before you buy)

Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.

Direct Marketing News Logo

The Magic of Account-Based Marketing

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.

MarketingProfs

Four Crucial Things You Need to Be Doing for Search Marketing

A recent Google report found the typical B2B researcher performs 12 online searches before he or she engages with a brand. With this nugget in mind, we should be prompted to ask our teams, "What has public relations and marketing done for search marketing lately?"

Huffington Post

The Changes in Store for 2016: Trendspotting for the New Year

Like you I was on the lookout for a better, faster and more cost-effective method to win more business and increase sales. After implementing a few marketing initiatives on other channels I quickly realized that the traditional methods of marketing were either too expensive or not effective in today's social and digital world.

Direct Marketing News

The Changes in Store for 2016: Trendspotting for the New Year

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.

Chief Marketer

The Magic of Account-Based Marketing

If there’s one constant in the practice of public relations, then it’s change. Change that’s seismic — from the nonstop creation and rollout of new technologies that reduce the news cycle to a matter of seconds, eroding the impact of the mainstream media, to the ascendance of storytelling, content and influencer marketing in brand building, protection and reputation management.

Chief Marketer

Advice for Creating Beautiful Agency-Client Relationship

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive.

Chief Marketer

Agency Special Report: The Only Constant is Change

For both agencies and their clients, the marketing world is changing at a rapid pace. Existing technology platforms are always evolving, and new ones are constantly being introduced. The ways to collect, store and use data are ever increasing, and new social channels pop up seemingly daily. Couple this with increasing competition and shifting consumer attitudes toward how they want to be marketed to, and you’ve got a complex world.

CityBizList

Tech PR Agency Arketi Group Earns Top B2B Honors from Public Relations Society of America

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was recognized for its exceptional work in BtoB PR and marketing, earning four awards at the 2015 PRSA Georgia Phoenix Awards Celebration.

Website Magazine

52 Content Marketing Tips for SEO

To provide a comprehensive list of content marketing tips for SEO, Website Magazine called upon 52 Web professionals to share their expert opinions of what it takes to get content ranked. While some of the advice may be similar and still others very different, there's something to gain from each of the tips below. Have a look and if you have something to add, please sound off in the comments section at the end of the article.

CityBizList

Integrated Marketing Firm Arketi Group Named a 2016 B2B Top Shop by Chief Marketer

Arketi Group, a high-tech BtoB public relations and digital marketing agency, has been named to the 2016 B2B Top Shops, a listing of the top 50 U.S. B2B marketing agencies selected by Chief Marketer Magazine.

CityBizList

Digital Marketing Agency Arketi Group Earns Silver in 2015 W3 Awards for Website Design

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was honored as a Silver Winner in the 2015 W3 Awards for website design. Arketi’s new site was launched in January 2015 and embodies the latest best practices in web development including responsive design, a clear visual path, and interactive components.

CityBizList

B2B PR Agency Arketi Group Shares Best Practices at PRSA 2015 International Conference

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will lead three professional development sessions at the annual PRSA 2015 International Conference taking place from Nov. 8-10 in Atlanta.

CityBizList

B2B PR Agency Arketi Group Shares Integrated Communications Agency Arketi Group Presents Webinar, “Don’t Let Talking Creative Scare You”

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will host a complimentary webinar that helps project team members understand their design team’s needs.

Account News In Brief

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will lead strategic PR initiatives for Salesfusion, a leading provider of marketing automation technology for mid-sized businesses. Salesfusion tapped Arketi to build a public relations strategy, develop case studies, execute a media relations program targeting key media, and drive thought leadership content through bylined articles, awards and analyst relations.

Communication Colloquium highlights industry’s technological trends

Kennesaw State’s recently named School of Communication and Media and its National Advisory Board sponsored the forum, which attracted some 300 students, faculty and guests. They heard representatives from newsgathering organizations; multinational companies; and public relations and advertising firms describe how technologies are shaping both their content and methods.

Brand Marketing: Rebranding effort puts $21 million in sales pipeline

This MarketingSherpa case study takes a broad-based look at a branding effort that spanned many marketing elements, including the website, SEM, lead gen and nurturing. Read on to learn what Aptean, a global software company, did to create a $21 million sales pipeline that is directly attributed to its marketing efforts.

Chief Marketer

2015 BtoB Outlook: Why You Should Ask "Why?"

Heading into a year forecast to hold more economic ups than downs, B2B marketers are getting their collective swagger back. While still focused on delivering leads and helping Sales sell, marketers should have the confidence and courage to invoke the “Why?” factor when planning, executing and measuring marketing programs.

CityBizList

Tech Digital Marketing Firm Arketi Group Earns Five Hermes Creative Awards

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, earned five 2015 Hermes Creative Awards for exceptional work in design, branding and web development for Aderant, Brightree, Cohesive Solutions, Cox Business and iText.

CityBizList

BtoB Tech PR Firm Arketi Group Takes Home Silver Anvil Award for Aptean

Born from a merger between CDC Software and Consona, an unknown Aptean needed a strong branding strategy to stand out among competitors in the space. Aptean engaged Arketi Group to execute an integrated marketing campaign to engage its more than 5,000 customers and reach new prospects.

CityBizList

Tech Digital Marketing Firm Arketi Group Launches Website for Zotec Partners

Arketi helped Zotec enhance its focus on user experience, while making industry information easily accessible to doctors and patients. The new website delivers an optimum visitor experience by showcasing all five of Zotec’s specialties in a single site, and prompting visitors to self-select their primary specialty of interest. Doing so allows the user to more easily interact with the company and access information.

Account News In Brief

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has created a new website for Zotec Partners, an industry leader in specialized medical billing and practice management services for the hospital-based specialty market.

Ad Week

5 Overlooked Social Networks For Marketers

According to an exhaustive study done by the Arketi Group, 85 percent of journalists report having a LinkedIn account, but only 55 percent are on Facebook and 24 percent for Twitter. These are the people who can turn your small, organic marketing efforts into a feeding frenzy.

Account News In Brief

Arketi Group, a high-technology business-to-business public relations and digital marketing agency, was selected by Cohesive Solutions, an asset-intensive business solutions and consulting firm, for messaging, brand enhancement and website development work. Cohesive enlisted Arketi to create marketplace messages and assist with branding to articulate its growing and evolving brand.

2015 Essential Guide to Content Marketing

A significant change in today’s approach is the desired length of marketing content, which has led to the concepts of “snackable” and “long-form” content.

Arketi Group Named a B2B Top Shop by Chief Marketer
Arketi Groupa high-tech BtoB PR and digital marketing firm, has earned a spot on Chief Marketer’s list of 2015 B2B Top Shops. The B2B Top Shops list includes 38 of the highest achieving BtoB agencies.

   

Five Search Secrets Every PR Pro Should Know
While they take different approaches, PR and SEO both aim to achieve the same goal – growing an organizations brand presence in the market place. So it's smart to align strategies to create a bigger impact using both inbound and outbound tactics. Here are five important things to remember when coordinating PR and search.

     
 

Executives Speak Out on Digital Marketing
Georgia is a hotbed for many technologies, but increasingly the state and Atlanta metropolitan area has been turning heads because of its digital marketing chops.

     

 

What Makes an Effective Leader? Agency Executives Tell All
During a recent discussion, the topic of leadership came up. In my opinion, to understand leadership within the PR profession, the best thing to do is tap into The Counselors Academy, which is a brain trust of talent.

     
 

Mike Neumeier, Principal at Arketi Group, on Using Marketing Automation Successfully
Mike Neumeier, principal at Arketi Group, a technology PR and digital marketing agency, speaks with Doug Simon at the 2014 Counselors Academy Conference about how he utilizes marketing automation to keep his agency top of mind with existing and new clients.

     
 

Critical PR Issues Debated at Counselors Academy Event
The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.

     
 

When it Comes to Spending on Social, Facebook Dominates
PR budgets for social media activities are rising, according to a new survey conducted by PR News and the Counselors Academy/Public Relations Society of America. And for 2014, that money is being spent mainly to increase market visibility, and it's being spent mostly on Facebook.

     
 

XINNIX Selects Arketi Group to Create New Message, Brand
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by XINNIX, a provider of mortgage sales and leadership training, to create a new brand identity.

     
 

How to Give a Presentation in 9 Words
All communications professionals are called on to give presentations from time to time, and for many, the prospect can be daunting. But it doesn't have to be hard. The secret to a great presentation can be summed up in nine simple words.

     
 

Account News in Brief
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Mobile Labs, a leading provider of enterprise-grade, next-generation mobile application testing solutions, as its search marketing agency of record.

     
 

High-Tech B2B Agency Arketi Group Tapped as Mobile Labs' Search Marketing Agency of Record
Arketi Group, a high-tech B2B public relations and digital marketing agency, has been selected by Mobile Labs, LLC, a leading provider of enterprise-grade, next-generation mobile application testing solutions, as its search marketing agency of record.

     
 

Georgia Technology Summit Gets New Logo
The Technology Association of Georgia (TAG) today unveiled a new logo for its annual Georgia Technology Summit (GTS), one of the nation's largest statewide gatherings of technology companies and professionals. The new logo was designed by TAG member, Atlanta-based digital marketing firm Arketi Group.

     
 

Arketi Group, TAG Launch New Look for Technology Summit's 10th Year
The Technology Association of Georgia (TAG) unveiled a new logo for its annual Georgia Technology Summit (GTS), one of the nation's largest statewide gatherings of technology companies and professionals. The new logo was designed by TAG member company, Atlanta-based digital marketing firm Arketi Group.

     
 

Arketi Group, TAG Launch New Look for Technology Summit's 10th Year
The Technology Association of Georgia (TAG) today unveiled a new logo for its annual Georgia Technology Summit (GTS), one of the nation's largest statewide gatherings of technology companies and professionals. The new logo was designed by TAG member company, Atlanta-based digital marketing firm Arketi Group.

     
digital journal  

TAG Unveils New Look for Technology Summit's 10th Year
The Technology Association of Georgia (TAG) today unveiled a new logo for its annual Georgia Technology Summit (GTS), one of the nation's largest statewide gatherings of technology companies and professionals. The new logo was designed by TAG member, Atlanta-based digital marketing firm Arketi Group and will be utilized for all communications, signage and video production associated with the March 26th event.

     

  daily dog

 

Arketi Group Recognized in 2013 Media Relations Awards
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was recognized for its exceptional work in trade media relations, earning an honorable mention from PR Daily's 2013 Media Relations Awards.

     
daily dog  

Arketi Group Principal Mike Neumeier Named Chairman of PRSA's Counselors Academy
Arketi Group, a high-tech BtoB PR and digital marketing firm, announced Principal Mike Neumeier will serve as chairman of thePublic Relations Society of America Counselors Academy.

     
BtoB  

How PMG positioned itself as a thought leader
Software provider PMG saw high growth in 2012, but this year the company faced a new challenge: how to amp up its low profile. The company enlisted Atlanta-based agency Arketi Group to help it develop a thought leadership initiative that would bring attention to its brand and establish its voice in the marketplace.

     
PRDaily  

Congratulations to the winners of PR Daily’s 2013 Media Relations Awards!
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was recognized for its exceptional work in trade media relations, earning an honorable mention from PR Daily’s 2013 Media Relations Awards.

     
Daily Dog  

Arketi Group Earns Top Honors from Public Relations Society of America
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing agency, was recognized for its exceptional work in BtoB PR and marketing, earning five awards at the 2013 PRSA Georgia Phoenix Awards Celebration.

     
CityBizList  

Tech PR Agency Arketi Group Earns Top Honors from Public Relations Society of America
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was recognized for its exceptional work in BtoB PR and marketing, earning five awards at the 2013 PRSA Georgia Phoenix Awards Celebration.

     
Holmes  

The Metro Atlanta Chamber Selects Arketi for Mobility LIVE!
Arketi Group was selected by the Metro Atlanta Chamber as the marketing partner for Mobility Live! 2013. Arketi created the event’s logo and overall brand identity, which included marketing materials, social marketing, media relations support and website development.

     
IT Marketing World  

How To Give a Presentation in Nine Words
Mike Neumeier, principal at Arketi, recently spoke at the PRSA 2013 International Conference in the session, “How to Give a Presentation in Nine Words.” We all know you presentation is dependent on your content and flow, but Mike provides some practical advice including:

     
Daily Dog  

PRSA|GA Celebrates Outstanding Communicators, Comms Programs and Projects
J. Michael Neumeier, APR, co-owner and principal of Arketi Group, was awarded the Luminary Star Award, presented to a member who is a seasoned professional in the practice of public relations.

     
IT Marketing World  

Why Blogging is your SEO and Content Marketing Friend
If your business isn’t blogging, you need to start… today! Blogging is beneficial for a number of reasons, including that it helps you: establish thought leadership, build a rich content library, drive website traffic and leads, and supercharge your SEO efforts.

     
Holmes  

Arketi Group Partners with TechBridge as 2013 Pro Bono Client
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has partnered with Atlanta-based TechBridge to execute messaging and rebranding. Having selected TechBridge as its 2013 pro bono client, Arketi donated its time and resources for the marketing engagement.

     
Daily Dog  

Arketi Group Partners with TechBridge as 2013 Pro Bono Client
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing agency, has partnered with Atlanta-based TechBridge to execute messaging and rebranding.

     
Mashable  

What Google's Hummingbird Algorithm Means for Small Business
"Hummingbird's emphasis on conversational search queries and natural language parallels the growth voice powered search via iPhones and Android devices," said Amy Leefe, a digital marketing consultant at Arketi Group, a high-tech B2B public relations and digital marketing agency.

     
BND  

What Google's Hummingbird Algorithm Means for Small Business
"Google has been driving toward deeper support for long-tail queries for some time, and Hummingbird takes this further by concentrating on answers versus data," said Amy Leefe, a digital marketing consultant at Arketi Group, a high-tech B2B public relations and digital marketing agency.

     
DM Confidential  

How to Be Spontaneous With Automated Content Marketing: 2 Lessons Learned
Two unrelated personal events recently got me thinking about the value of customer loyalty and what, as B2B marketers, we can do to drive deeper connections from customers. One answer, which deserves more thought, is to occasionally forego our automated, scheduled content marketing to be more spontaneous.

     
Daybook  

TechBridge Unveils Rebranding, Messaging by Digital Marketing Agency Arketi Group
Atlanta-based TechBridge, a nonprofit that drives community impact by bringing affordable business and technology expertise to other nonprofits, announces the unveiling of its new logo, messaging and website. The entire rebranding package, including new designs for all print materials and electronic communications, was generously donated by Arketi Group.

     
CityBizList  

BtoB Tech PR Agency Arketi Group Senior Account Supervisor Contributes to PR News’ Media Relations Guidebook
Arketi Group Senior Account Supervisor Joy Reddy is among a select group of public relations professionals who contributed to the first volume of PR News’ 2013 Media Relations Guidebook.

     
CityBizList  

Digital Marketing Agency Arketi Group Earns National 2013 PR Daily Award for Social Media
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, and the Technology Association of Georgia (TAG) won a 2013 PR Daily Award for the “Best Use of Twitter” category.

     
Daily Dog  

Arketi Group Earns Award for Social Media Campaign
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing agency, and the Technology Association of Georgia (TAG) won a 2013 PR Daily Award for the "Best Use of Twitter" category.

     
Public Relations Tactics  

On the digital horizon: Tech thought leaders look to the next big thing
We asked eight PR professionals what they think about the current social media landscape and what excites them most about the digital future. Here’s what they had to say:

     
 

Beyond Content Marketing: What’s Next for Lead Generation and Nurturing?
The ‘next big thing’ for driving effective lead generation and nurturing is likely to have its roots in the big-data movement. The result is stronger value propositions and offers – both in the B2B and B2C space.

     
 

Proving Once and for All: B2B Marketers Still Need to Use Both Sides of Their Brain
Have the marketing automation and business intelligence tools available to today’s B2B marketers changed marketing from a right-brain to a left-brain profession? Some marketers may argue so, but I couldn’t agree less.

     
citybizlist atlanta  

Arketi Group Principal Mike Neumeier Named 2013 Technology PR Professional of the Year
Arketi Group Principal Mike Neumeier, APR, has been named the 2013 Technology PR Professional of the Year by the Public Relations Society of America (PRSA) Technology Section.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Principal Mike Neumeier Named PRSA’s 2013 Technology PR Professional of the Year
Throughout his career, Neumeier has served PRSA. He is a past president of the Georgia PRSA Chapter, a chair-elect of the Executive Committee of PRSA’s Counselors Academy, and has served on numerous PRSA national and local committees.

     
PRWeek  

CMO, Meet the CIO. CIO, CMO.
If analyst firm Gartner is correct, by 2017, CMOs will spend more on IT than CIOs. This means marketers, especially marketing leaders, need to speak geek.

     
PRWeek  

Content Must Be the Conversion King for BtoB Marketers
It's not news that content is a key concern for b-to-b marketers. However, participants in Arketi Group's recent roundtable of 60-plus b-to-b CMOs provided a new – and needed – twist to the content discussion.

     
PRWeek  

Buyer-Centric Marketing - It's a B-to-B Marketing Must
There was a time in b-to-b marketing where sales professionals drove the buying cycle, guiding prospects through the awareness, discovery, and validation stages. Those days are going.

     
B2B Lead Roundtable Blog  

Event Marketing: How a technology start-up made a trade show splash booth-free
Brickstream, a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true.

     
 

The 10 Most Common Reasons Why Your Leads Don’t Convert to Sales
Generating tons of leads is well and good, but it doesn’t mean much if they don’t convert. If companies want to earn their coffee, they have to convert their leads to sales, and that requires a comprehensive perspective, a well-informed strategy and proper training, among other things.

     
citybizlist atlanta  

Arketi Principal to Lead National Presentation for Public Relations Society of America
Arketi Group Principal Mike Neumeier, APR, will lead a Public Relations Society of America (PRSA) session on “3-D Content Mapping” at the 2013 Digital Impact Conference, June 27-28, 2013 in New York City.

     
PR News logo  

How Changes in Buyer Dynamics Impact PR Pros
The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights. It’s been a few months since the gathering, and I’ve had some time to let it marinate, in terms of what to put on the PR and marketing table.

     
PR Daily  

Special Edition: Inside the winning campaigns of Ragan's 2013 PR Daily Awards
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, and The Technology Association of Georgia (TAG) won a 2013 PR Daily Award for the “Best Use of Twitter” category.

     
citybizlist atlanta  

Digital Marketing Agency Arketi Group Named Finalist in the 2013 PR Daily Awards
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, and The Technology Association of Georgia (TAG) were named a 2013 PR Daily Awards finalist in the “Best Use of Twitter” category.

     
BtoB  

Association uses Twitter competition, redesigned website to drive Web traffic
The technology community in Georgia experienced a new kind of March Madness this year when the Technology Association of Georgia tapped 16 prominent community members to face off in a bracketed Twitter competition modeled after the National Collegiate Athletic Association's annual basketball tournament.

     
IT Marketing World  

For Tech Marketers, Video is Tops
In March 2013, Arketi released the findings from its sixth annual Technology CMO Roundtable in The Outlook for Business-to-Business Technology Marketing in 2013. The white paper combined opinions and insight from more than 50 high-tech PR and marketing executives who participated in the Roundtable, held in the fall of 2012.

     
citybizlist atlanta  

New Arketi Insights Tackles Online Marketing Road Map
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, released its seventh Arketi Insights, titled An Online Marketing Road Map. Tackling the subject of paid and organic search optimization, the latest Arketi Insights continues the series of publications that examines top and emerging BtoB marketing topics, and what they mean for high-tech BtoB marketers.

     
 

Is It Time to Say Good-Bye to Unresponsive Prospects?
As a B2B marketer, I know what follows flies in the face of all that’s instinctive. Some would say it’s alien to our very DNA. But I think the time has come for all of us to face a very tough reality: some of our prospect relationships just aren’t working anymore, and it may be time to turn these prospects loose.

     
 

All I Need to Know About Marketing Optimization I Learned In a Singles Bar
Optimization is a hot topic for BtoB marketers. Developing well-crafted, relevant and engaging emails, websites and landing pages will certainly help you get closer to the ultimate sale. But optimization is about more than having the right text and visuals on a page– it’s about building better relationships.

BtoB  

For tech marketers, video is tops; advertising, a nonstarter
The sixth annual Technology CMO Rountable, hosted by Atlanta-based digital agency Arketi Group, produced some intriguing observations about tech marketing. Among them: Buy and sales cycles have dramatically diverged; content marketing is about conversion and revenue; and video is one of the most powerful channels for reaching key audiences.

     
BlogNation  

The Personal Path to Customer Connections
In 2012, International Data Corp. conducted its “Buyer Experience Study,” in which the research firm polled nearly 200 BtoB technology buyers on the reasons why they buy. The survey asked respondents to rate how various information sources influence their technology purchase decisions. If the responses were to be summed up in a few words, they’d simply state that, “buyers need love too.”

     
IT Marketing World  

Infographic: The 2013 Marketing Mix
With more than 50 marketing and PR executives, the sixth annual Technology CMO Roundtable revealed best practices, learnings, questions and – most importantly – actionable insights. Attendees completed a survey about their marketing plans for 2013, and were asked, “In 2013, do you expect to do more, less, or about the same of the following?”

     
Bulldog Reporter's Daily' Dog  

Arketi Group Launches Technology Association of Georgia's Website
The Technology Association of Georgia, an association dedicated to the promotion and economic advancement of Georgia's technology industry, recently tapped Arketi Group (www.arketi.com) to launch an innovative app-like website to showcase the findings of its annual State of the Industry Report.

     
The Holmes Report  

Arketi Group Launches Technology Association of Georgia’s State of the Industry Website
The Technology Association of Georgia, the leading association dedicated to the promotion and economic advancement of Georgia's technology industry, has tapped Arketi Group to launch an app-like website to showcase the findings of its annual state of the industry report.

     
citybizlist atlanta  

Arketi Group Launches Technology Association of Georgia’s State of the Industry Website
The Technology Association of Georgia, the state's leading association dedicated to the promotion and economic advancement of Georgia's technology industry, recently tapped Arketi Group to launch an innovative app-like website to showcase the findings of its annual State of the Industry Report.

     
IT Marketing World  

Is Your Content Working For You?
I recently attended TAG Marketing’s March event on The Heart of the Matter: How Content Drives Your Mobile, SEO, and Lead Gen Strategy. Panelists from Google, Forrester, Prominent Placement and SunTrust delivered insights into the challenges and opportunities marketers today face. A few observations that resonated with me were:

     
BtoB  

No booth? No problem.
Making a splash at a trade show doesn't necessarily require a booth of one's own. That's what Brickstream, a provider of intelligence technology, learned when it rolled out a late-season rebranding initiative leading up to the National Retail Federation's Annual Convention & Expo earlier this year.

     
 

Five Reasons Not to Use Marketing Automation
As a “seasoned” B2B marketer who has jumped into the automated lead-nurturing pool with both feet and experienced significant results firsthand, I’m not having a change of heart. Marketing automation does work, but only if you do it right.

     
IT Marketing World  

Three Benchmarks for Driving Webinar Registrations
How do you make your webinars stand out when everyone is doing them? If this question leaves you scratching your head, then you’re not alone. Many B2B marketers are struggling to reach optimal webinar registration numbers. With some best practices from BtoB’s “Annual Webinar Benchmarks Report,” you can make your webinar a must attend.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Named Top Business-to-Business Agency by BtoB Magazine
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has again earned a place on BtoB magazine's Top Agencies List. This marks the sixth consecutive year the firm has earned a spot on this list, which was published in the March issue of Crain's BtoB magazine.

     
citybizlist atlanta  

Arketi Group Named Top Business-to-Business Agency by BtoB Magazine
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has again earned a place on BtoB magazine’s Top Agencies List. This marks the sixth consecutive year the firm has earned a spot on this list, which was published in the March issue of Crain’s BtoB magazine.

     
 

From Buyers to Believers
We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses.

     
Commpro Logo  

Rules of SEO Content Engagement
Create engaging content, and the users and search engines will come.Sounds simple, right? Well, it actually might be. If you can develop a piece of content that your audience finds useful enough to want to share with friends and colleagues, then you are on the right path.

     
Chief Marketer  

CM Tech Round-Up: Email Segmentation and Targeting
In this Chief Marketer Special Report by senior editor Jason Hahn, learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

     
Commpro Logo  

Together, We Did It: Behavior Intelligence Vendor Brickstream Breaks Through at NRF
In November 2012, Brickstream, a developer of behavior intelligence solutions for environments where people shop, gather, work and play, asked us to craft and execute a strategy to re-launch the 12-year-old company at the largest retail show in North America –NRF’s Annual Convention & EXPO, otherwise known as “Retail’s BIG Show.”

     
 

Building a Successful B2B Speakers Bureau
Ever wanted to see the words “Industry Expert” in front of your name? In the quest for thought leadership, the speaker circuit can, if executed strategically, drive both brand awareness and lead generation. Speaking on timely, industry-relevant topics will help establish you as an industry expert, and your company as an industry leader.

     
The Holmes Report  

Emcien Corp. Selects Arketi Group for Atlanta's Big Data Week
Emcien Corp., a pioneer in automatic pattern detection, is partnering with the Arketi Group, a high-tech business-to-business public relations and digital marketing agency, to bring Big Data Week to Atlanta this month.

     
Bulldog Reporter's Daily' Dog  

Emcien Corp. Selects Arketi Group for Atlanta's Big Data Week
Emcien Corp., a pioneer in automatic pattern detection, is partnering with the Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing agency, to bring Big Data Week to Atlanta, which takes place April 22-28, 2013.

     
citybizlist atlanta  

Technology CMO Roundtable White Paper Announces Top Five Trends for B2B Marketing in 2013
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, announced the release of its 2013 CMO Roundtable white paper, The Outlook for Business-to-Business Technology Marketing in 2013.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Presents Free Webinar, “What You May Not Know About BtoB Tech Marketing in 2013”
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing agency, announced a complimentary webinar on the outlook for BtoB marketing in 2013 as part of the ongoing Stop Selling. Start Listening. webinar series.

     
citybizlist atlanta  

Arketi Group Congratulates Four Clients Named to TAG’s Top 40 Innovative Technology Companies in Georgia List
The Technology Association of Georgia (TAG) recently announced the Top 40 Innovative Technology Companies in Georgia. Arketi Group, a high-tech business-to-business public relations and digital marketing agency, is proud to celebrate four of its clients named to this list.

     
 

Technology Tournament Coincides with March Madness
It’s March Madness time and one Georgia organization is building on the excitement of the NCAA basketball tournaments by holding a contest of its own. The Technology Association of Georgia and one of its partners are holding a Technology Tweet Tournament on Twitter.

     
 

Georgia Technology Tweet Tournament gets underway
Move over March Madness -- the TechnologyTweet Tournament is also underway and 11Alive's Education Reporter, Donna Lowry, is competing to become the state's top technology tweeter.

     
Bulldog Reporter's Daily' Dog  

Technology Association of Georgia and and Arketi Group Launch 2013 Technology Tweet Tournament
The Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of Georgia's technology industry, and Arketi Group (www.arketi.com) announce the launch of the second annual Technology Tweet Tournament.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Earns Award in BtoB's Social Media Marketing Competition
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing agency, and The Technology Association of Georgia (TAG) were named Runner-Up in the Twitter category of BtoB's Social Media Marketing Awards competition.

     
 

Practice Better Data Hygiene: Is It Time to Clean up Your Act?
Let’s be clear: I’m not asking you to confess whether or not you floss daily. That’s between you and your dentist. But we are seeing an alarming trend among B2B marketers in an area equally as troubling as bad dental habits: poor data hygiene.

     
 

Is It Time To Say Goodbye To Your Prospects?
As BtoB marketers, we know what follows flies in the face of all that’s instinctive. But the time has come for all of us to confront a tough reality – some of our prospect relationships just aren’t working anymore. And it may be time to turn these prospects loose.

     
BtoB  

Technology Association of Georgia Twitter Runner-up
The Technology Association of Georgia's mission is to drive awareness of the state's technology community, and where better to find techies than on Twitter? The group teamed with Arketi Group to create a bracket-style competition that pitted 16 of Georgia's most visible Twitter members against each other in a 20-day tournament to crown the state's top technology tweeter.

     
Commpro Logo  

Rules of Engagement: The Need to Know of B2B SEO
To understand B2B SEO and execute B2B SEO campaigns effectively, you need to know two things: the B2B sales cycle and the B2B buyer.
A thorough understanding of your B2B sales cycle not only gives you the means to properly calculate SEO ROI, but also helps you determine which call-to-actions (CTAs) will be the most successful. And taking the time to understand the B2B buyer helps you work out which keywords to target and when to optimize for specific keywords.

     
 

Tips for Powerful Quotes That Get Noticed
News release quotes are often the most underutilized communications tool at a PR pro’s disposal. Wire services are flooded with quotes from executives saying how excited, grateful, honored and thrilled they are about a new partner, employee, award or product release.

     
Commpro Logo  

10 Tips for PR Pros Seeking GigaOM Placements
Last week, Arketi hosted a Lunch & Learn session with a small group of PR and marketing executives from Atlanta-based technology companies. Our guest speakers were from GigaOM – one of the most credible and insightful voices at the intersection of business and technology.

     
Commpro Logo  

Rules of Engagement: SEO 101
How do I get my company to rank on the search engines? Prior to getting an answer to this question, or better yet, understanding the answer, it’s important to understand how search engines work.

     
 

The Role of Collateral in a Digital Age
Traditionally, marketers have used printed collateral to communicate key messages and build a consistent brand image among customers and prospects. Now that email and the web are our primary means of information exchange, there are new considerations for what we used to call “collateral.”

     
 

10 Tips for PR Pros Seeking GigaOM placements
At a recent Lunch & Learn session, guest speakers from GigaOM – one of the most credible and insightful voices at the intersection of business and technology – shared with attendees the latest news from the GigaOM family.

     
Bulldog Reporter's Daily' Dog  

Arketi Presents Free Webinar, “Why Marketing Automation Fails”
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing agency, announced a complimentary webinar on marketing automation as part of the ongoing Stop Selling. Start Listening. webinar series for BtoB technology PR and marketing professionals.

     
 

Marketing Automation: First Ask Yourself, ‘Why?’
The excitement around marketing-automation systems and the extended lead-nurturing activities they enable shows no sign of abating within the B2B community. And that’s a great thing. These multifaceted tools are enabling marketers to deliver more relevant, timely and – ultimately – more impactful information to their prospect base, monitor prospects’ every electronic “footstep,” score and grade prospects on a multitude of characteristics, and much more.

     
BlogNation  

10 Tips for PR Pros Seeking GigaOM Placements
Last week, Arketi hosted a Lunch & Learn session with a small group of PR and marketing executives from Atlanta-based technology companies. Our guest speakers were from GigaOM – one of the most credible and insightful voices at the intersection of business and technology.

     
 

Don’t Miss a Media Opportunity at Your Next Tradeshow
Many B2B companies have leveraged tradeshows as a vehicle to meet potential prospects and reconnect with current customers. In the last few years, tradeshows have attracted smaller audiences, yet they remain a solid avenue for companies to reach and connect with key media outlets, bloggers and industry analysts.

     
PRWeek  

Catavolt hires Arketi Group for integrated campaign
Catavolt, an enterprise mobility company, has selected Arketi Group for integrated communications work. The firm is developing a program that includes a paid search campaign and an automation-driven lead-generation and nurturing program. Arketi will also work with Catavolt on messaging, media and analyst relations, content marketing, thought leadership, and website development.

     
BtoB  

Catavolt selects Arketi Group for marketing communications
Catavolt Inc., an enterprise mobility company, has selected Arketi Group, Atlanta, to provide integrated marketing communications services. Arketi will be responsible for PR, digital marketing, website development, content development and analyst relations. The budget was not disclosed.

     
Bulldog Reporter's Daily' Dog  

Catavolt Selects Arketi Group for Integrated PR and Marketing Engagement
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing agency, has been selected by Catavolt, a go-to solution for enterprise mobility, for an integrated communications engagement.

     
citybizlist atlanta  

Catavolt Selects High-Tech BtoB Agency Arketi Group for Integrated PR and Marketing Engagement
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Catavolt, the go-to solution for enterprise mobility, for an integrated communications engagement.

     
 

Top 50 B2B Marketing Influencers On Twitter
Who are the top B2B Marketing influencers on Twitter? To answer this question, I looked at a variety of factors including Twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword.

     
 

A Few Lead-Nurture New Year’s Resolutions
The new year is here, and now is the perfect time for marketers to make (and start on) a few New Year’s resolutions related to optimizing lead-nurturing efforts. Here, in no particular order, are five things for consideration:

     
Bulldog Reporter's Daily' Dog  

Do your blog headlines suck?
Your first impulse might be to say, “No, my headlines are great,” and I don’t blame you. If you’re getting comments, visitors and interacting with your readers—that’s great! But if you’re writing lengthy sentences and intentionally stuffing your blog headlines with keywords, hashtags and big names—not so great.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Named One of the Top 50 B2B Marketing Influencers on Twitter
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing agency, has been named one of the top 50 B2B marketing influencers on Twitter.

     
City Biz List  

Arketi Group Named One of the Top 50 B2B Marketing Influencers on Twitter
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been named one of the top 50 B2B marketing influencers on Twitter.

     
BlogNation  

Five Elements of an Effective B2B Video
The use of video marketing has rapidly increased. Once considered complex and expensive, video is rapidly finding its way into the BtoB marketing mix. Here are the five elements of effective BtoB video.

     
 

Top 50 B2B Marketing Influencers On Twitter
Who are the top B2B Marketing influencers on Twitter? To answer this question, I looked at a variety of factors including Twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword.

     
 

Top 50 B2B Marketing Influencers On Twitter
Who are the top B2B Marketing influencers on Twitter?To answer this question, I looked at a variety of factors including Twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword.

     
 

The End of Year Edition: The 12 Best Blogs of 2012
2012 will go down as the year that social media, content marketing and mobile took over. For any business, it's crucial to keep up with the times so that you can create the best user experience for your customers. In order for you to do that, you need to have reliable resources to turn to for information.

     
BtoB  

How Stonesoft Corp. launched its Evasion Prevention System at the Black Hat USA conference
The Black Hat USA conference drew more than 6,500 information security professionals to Las Vegas in late July, amassing an audience of influencers who are known not only for their big brains but also for their strong preference to remain anonymous. Network security firm Stonesoft Corp. developed a campaign to launch its Evasion Prevention System at the event, combining the announcement with the release of a free tool that tests a network's vulnerability to cyberattacks.

     
 

Event Marketing: Zombie-themed campaign nets $1.2 million revenue impact
Stonesoft, a network security company, made sure it stood out at the 2011 Black Hat Briefings, where it conducted a zombie-themed event marketing campaign. This case study covers the elements of an effort that resulted in 384 unique leads generated and a $1.2 million impact on Stonesoft’s revenue.

     
BtoB  

Thought-leadership campaign contributes to Knowlagent's growth
Software company Knowlagent rolled out its "Productivity Plus" campaign last year when it rebuilt its product focus around one component of the call center training software that had been the hallmark of its brand.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Principal Neumeier Appointed to TechBridge Board of Directors
Atlanta-based TechBridge, a nonprofit that leverages technology to empower the nonprofits that impact our community, has appointed Arketi Group Principal Mike Neumeier, APR to its Board of Directors.

     
citybizlist atlanta  

Arketi Principal Mike Neumeier Appointed to TechBridge Board of Directors
Atlanta-based TechBridge, a nonprofit that leverages technology to empower the nonprofits that impact our community, has appointed Arketi Principal Mike Neumeier to its Board of Directors.

     
citybizlist atlanta  

New Arketi Insights Explains B2B Public Relations Best Practices
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, released its sixth Arketi Insights, titled Best Practices in BtoB PR.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Honored with a 2012 SNCR Award of Excellence for Social Media Marketing
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, and The Technology Association of Georgia (TAG) were the recipient of a 2012 SNCR Award of Excellence in the Social Media Marketing category.

     
 

What Lead-Generation Marketers Need to Take Care of Before 2013
Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a “Lead-Generation Health Check” in place. He offers a list of what this review should cover.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Earns 13 Awards at PRSA|GA's Phoenix Awards
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was recognized for its exceptional work in BtoB PR and marketing, earning 13 awards at the 2012 PRSA|GA Phoenix Awards Celebration.

     
IT Marketing World  

Do Your Sales Prospects All Look the Same?
As with consumers, the manner in which companies spend their money speaks volumes about their priorities and direction.  If you had a view into that behavior you would ideally see purchasing data for raw materials, shipping services, and an array of business supplies and services.

     
The Holmes Report  

PMG Selects Arketi Group as Agency of Record
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has been selected by PMG, a business process automation software company, as its agency of record.

     
citybizlist atlanta  

High-Tech PR Firm Arketi Group Earns Top Honors from Public Relations Society of America
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was recognized for its exceptional work in BtoB PR and marketing, earning 13 awards at the 2012 PRSA|GA Phoenix Awards Celebration.

     
Bulldog Reporter's Daily' Dog  

PMG Selects Arketi Group
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has been selected by PMG, a business process automation software firm, as its agency of record.

     
 

Teachers receive gift cards from marketing firm
Arketi Group, a marketing firm in Atlanta, decided to get involved and give $500 to "make a difference at a school," according to Micharl Neumeir, the company's principal. In addition, Arketi employees put in some sweat-equity by making and bagging popcorn for the school's festival.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Earns Silver in 2012 W3 Awards for Website Design
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, and its client Knowlagent were honored as a Silver Winner in The 2012 W3 Awards for website design.

     
PR Daily  

4 tricks for B-to-B social media success
According to a recent Arketi Web Watch Media Survey (“Inside BtoB media usage of social media,”) in which journalists were asked to reveal where they get their story ideas, traditional bases including PR contacts, industry sources, and press releases were expectedly dominant.

     
citybizlist atlanta  

Digital Marketing Agency Arketi Group Earns Silver in 2012 W3 Awards for Website Design
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, and its client Knowlagent were honored as a Silver Winner in The 2012 W3 Awards for website design.

     
citybizlist atlanta  

New Arketi Insights Explains How to Bulletproof the Marketing Budget
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, released its fifth Arketi Insights, titled Bulletproof Your Marketing Budget.

     
IT Marketing World  

Must-Haves for a Buyer-Centric BtoB Website
Your company’s website is its face to the world – the whole world – not just customers and prospects, but also journalists, partners, employees, investors, friends and family. It’s the first place anyone, and most everyone, goes to understand who you are and what you do.

     
PR News logo  

For High-Tech PR & Marketing, Company Size (and History) Matters
Marketers and PR executives in the technology sector can agree on a few overarching major trends and concerns that most of them will be facing in 2013, but one issue separates them into two camps: the history and size of their companies.

     
BlogNation  

The Role of Collateral in a Digital Age
Traditionally, marketers have used printed collateral to communicate key messages and build a consistent brand image among customers and prospects. Now that email and the web are our primary means of information exchange, there are new considerations for what we used to call “collateral.”

     
IT Marketing World  

The Apple of PR’s Eye
The iPhone 5 release was covered in almost every major news outlet from CNN to The Today Show. This coverage is even more impressive considering there’s a lot of real news going on in the world right now.

     
Bulldog Reporter's Daily' Dog  

High Tech Ministries Selects Arketi Group
Arketi Group (www.arketi.com) has been selected by High Tech Ministries, a non-profit organization that leads people in the Atlanta technology community into a relationship with Jesus Christ, as its official Digital Marketing Sponsor.

     
citybizlist atlanta  

High Tech Ministries Selects Arketi Group as Digital Marketing Sponsor
Arketi Group has been selected by High Tech Ministries, a non-profit organization that leads people in the Atlanta technology community into a life-changing relationship with Jesus Christ, as its official Digital Marketing Sponsor.

     
 

Demand Generation vs. Lead Generation: What Marketers Must Know
“The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing — brand awareness, overall interest creation, positioning, etc. — and lead generation handled by sales — lead qualification and follow-up leading to sales engagement,” says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.

     
PR News logo  

How to Make Your B2B Content Buyer-Centric
E-mail marketing, social media and marketing automation are great at helping you share your message with prospective buyers, but they don’t help you craft that message, and that should be your first priority.

     
 

Best Practices in Lead Nurturing
First, let’s answer the question of utmost importance to this post: What is lead nurturing? Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.

     
BtoB  

SalesLoft selects Arketi Group for digital marketing
SalesLoft, a sales software company, has hired Arketi Group, Atlanta, to provide digital marketing services. Arketi will be responsible for helping SalesLoft increase brand awareness and build market share through public relations, digital marketing and messaging.

     
Bulldog Reporter's Daily' Dog  

SalesLoft Engages Arketi Group
SalesLoft, a sales intelligence software company, has engaged Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, in digital marketing efforts to excel its business.

     
Bulldog Reporter's Daily' Dog  

Have We Lost the "C" Suite by Measuring the Wrong Things?
The reason most often cited in the B2B world for this lack of confidence is that despite marketers tendency to jump on the latest technology bandwagon (marketing automation, lead management, CRM, etc.) they are still failing to deliver the level of customer interaction that’s expected by their CEO.

     
IT Marketing World  

Reserve Your Seat at the 2012 Tech CMO Roundtable
The Tech CMO Roundtable is an annual invitation-only event that brings together leading BtoB marketers and PR executives from the technology sector for rich, candid conversations on current and future marketing challenges, opportunities and best practices.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Earns Spot on Inc. Magazine’s Annual Inc. 500|5000 for Fifth Consecutive Year
Inc. magazine ranked Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, on its sixth annual Inc. 500|5000.

     
citybizlist atlanta  

Arketi Group Earns Spot on Inc. Magazine’s Annual Inc. 500|5000 for Fifth Consecutive Year
Inc. magazine ranked Arketi Group, a high-tech business-to-business public relations and digital marketing firm, on its sixth annual Inc. 500|5000.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Sponsors PRSA Technology Section’s HyperConnections Summit
The Public Relations Society of America Technology Section will host "The HyperConnections Summit," a two-day communications conference on Sept. 27-28 in Atlanta.

     
IT Marketing World  

Customized Content Drives Buyer-Centric Marketing
In today’s BtoB environment, strong, fresh and relevant content can be the single most important accelerator to move prospects through the sales cycle. In fact, relevant content can decrease buyer decision time by almost 20 percent, thus reducing the cost of sales, according to IDG Connect.

     
Commpro Logo  

Four Little Words: Media Relations Advice from Journalists to PR Pros
I’ve been making my rounds again, asking journalists and bloggers what it is that PR people are doing right, and what we’re getting lazy about. It’s not that we don’t know this stuff – it’s just that the pressures of getting that proverbial ink sometimes push us to misbehave.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Sponsors MIT Enterprise Forum of Atlanta’s Event Featuring The Wall Street Journal’s Walt Mossberg
MIT Enterprise Forum of Atlanta will host "Walt Mossberg: Live and Unplugged," at its next meeting on Sept. 6, 2012 at 6 p.m. Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, is a presenting sponsor of this must-attend event.

     
BtoB  

Arketi Group Sponsors MIT Enterprise Forum of Atlanta’s Event Featuring The Wall Street Journal’s Walt Mossberg
MIT Enterprise Forum of Atlanta will host “Walt Mossberg: Live and Unplugged,” at its next meeting on Thursday, Sept. 6, 2012 at 6 p.m. Arketi Group, a high-tech business-to-business public relations and digital marketing firm, is a presenting sponsor of this must-attend event.

     
TAG  

Arketi Group Sponsors MIT Enterprise Forum Event Featuring Walt Mossberg
MIT Enterprise Forum of Atlanta will host “Walt Mossberg: Live and Unplugged,” at its next meeting on Thursday, Sept. 6, 2012 at 6 p.m. Arketi Group, a high-tech business-to-business public relations and digital marketing firm, is a presenting sponsor of this must-attend event.

     
Bulldog Reporter's Daily' Dog  

Arketi Group, Technology Association of Georgia Named Finalist in Platinum PR Awards
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, and The Technology Association of Georgia (TAG) were named a finalist in the Twitter campaign category in PR News' 2012 Platinum PR Awards.

     
BtoB  

Arketi Group, Technology Association of Georgia Named Finalist in Platinum PR Awards
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, and The Technology Association of Georgia (TAG) were named a finalist in the Twitter campaign category in PR News’ 2012 Platinum PR Awards.

     
TAG  

Arketi Group, TAG Named Finalist in Platinum PR Awards
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, and The Technology Association of Georgia (TAG) were named a finalist in the Twitter campaign category in PR News’ 2012 Platinum PR Awards.

     
PRWeek  

Arketi to rep National Down Syndrome Congress pro bono
Arketi Group has selected National Down Syndrome Congress as a pro bono client. Arketi will help increase visibility for the organization through PR, digital marketing, and brand development efforts for the rest of this year.

     
The Holmes Report  

Arketi Group Selects the National Down Syndrome Congress as New Pro Bono Client
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, selected the National Down Syndrome Congress as its new pro bono client. Arketi will execute strategic public relations, digital marketing and brand development activities for the remainder of 2012.

     
 

Arketi Promotes NDSC
Business-to-business digital marketing company Arketi Group has selected the National Down Syndrome Congress, which supports people with Down syndrome and their families, as its newest pro bono client.

     
IT Marketing World  

Time for Mobile Marketing to Go BtoB
BtoB marketers must move past their procrastination and either create mobile marketing programs or look to expand existing ones that have not been central to marketing efforts.

     
 

Email Marketing: Stop the Madness. Start Being Relevant.
Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location." In email marketing, it is "relevance, relevance, relevance." There is no "magic bullet" answer. If a prospect doesn't understand immediately why it's in their best interest to open your email, you've lost. And opening the email isn't really the "end-game." It's really about conversion: getting the prospect to take some action."

     
Bulldog Reporter's Daily' Dog  

Arketi Group, Knowlagent Honored as Bronze Stevie Award Winner
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, and Knowlagent were awarded a Bronze Stevie Award in the small budget marketing campaign category in The 2012 American Business Awards for its Productivity Pluscampaign.

     
BlogNation  

Content Creator or Content Curator?
Now more than ever, content is king. Marketers, on average, spend more than a quarter of their marketing budget on content marketing. And in 2011, marketers distributed more business-to-business content on Twitter, Facebook, YouTube and LinkedIn than ever before, according to the Content Marketing Institute.

     
IT Marketing World  

From Buyers to Believers
We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses.

     
IT Marketing World  

The Key to Understanding Your Buyers: Stop Selling, Start Listening
In today’s information-rich environment, buyers are in control of the sales process – so understanding what makes them tick is essential. Buying-cycle changes brought about by the Internet and social engagement are forcing marketers and executives to retrench and place the buyer at the center of their world.

     
Bulldog Reporter's Daily' Dog  

New “Arketi Insights” Explains How to Market Cloud-Based Software
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, released its third Arketi Insights, titledMarketing the Cloud: Transitioning from Marketing Traditional Software to Cloud-based Software.

     
IT Marketing World  

Time to Unplug
Summer is the perfect time to celebrate our country’s independence and, for some of us, enjoy a family vacation at our favorite get-away spots. This summer, according to one recent survey, may also be a good time for us to take a vacation from our smartphones.

     
PRWeek  

Mobile commerce company picks Arketi as AOR
CorFire, the mobile commerce business of South Korean company SK C&C, has selected Arketi Group as AOR. The firm will build on its 2011 work for the company, including launching its mobile commerce services.

     
The Holmes Report  

CorFire Selects Arketi Group as Agency of Record
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has been selected by CorFire, the mobile commerce business unit of SK C&C USA and leading provider of mobile technology solutions, as its agency of record.

     
Bulldog Reporter's Daily' Dog  

CorFire Selects Arketi Group
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, has been selected by CorFire, a provider of mobile technology solutions, as its agency of record.

     
IT Marketing World  

Is It Finally Time To Say May I For Real?
What do Microsoft and the EU have a common (related to B2B marketing)? Both have created serious waves through the BtoB marketing community over the past 30 days in ways that many expect will change the game dramatically for those of us whose success depends on understanding prospect actions and behavior.

     
IT Marketing World  

Don’t Turn a Blind Eye to Websites
Your organization’s website is more important than you might think. Eighty-two percent of BtoB journalists say companies without a website are less credible. Make sure you’re giving them what they need by including contact information, search capabilities, text documents and PDFs.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Releases Second Edition of “Arketi Insights”
High-tech B2B public relations and digital marketing firm Arketi Group (www.arketi.com) has released its second edition of Arketi Insights, titledCustomized Content Powers Buyer-Centric Marketing.

     
BtoB  

Inside Atlanta PR
Mike Neumeier literally walked through an open door into a PR career. He just as easily could have stepped into advertising. Today, Arketi is a high-tech business-to-business public relations and digital marketing firm that has 17 professionals and serve clients such as Cbeyond, divisions of Xerox and Knowlagent.

     
BtoB  

Arketi Continues Stop Selling. Start Listening.Thought Leadership Webinar Series
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced a complimentary webinar on marketing measurement as the second installment of the firm's Stop Selling. Start Listening.2012 webinar series for BtoB technology PR and marketing professionals.

     
BlogNation  

All I Need to Know About Marketing Optimization I Learned In a Singles Bar
Optimization is a hot topic for BtoB marketers. Developing well-crafted, relevant and engaging emails, websites and landing pages will certainly help you get closer to the ultimate sale. But optimization is about more than having the right text and visuals on a page– it’s about building better relationships.

     
PR Week  

How do you balance real-time data demands with accuracy and flexibility?
The most important step to achieving balance is basic and fundamental: ensure all communications, customer outreach, and marketing research strategies are tied to achieving specific business objectives.

     
PR News logo  

Tip Sheet: It’s Time to Make the Right B2B Mobile Moves
B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

     
PRSay logo  

Stop Selling. Start Listening.
Public relations and marketing, no matter how good, cannot make a buyer buy. This is especially true in BtoB environments, where purchasing decisions often are made by committee, impulse buys are rare, and emotion — though a factor — is secondary to more rational considerations.

     
BorderZone logo  

The Best B2B Blogs of 2012
The Arketi Group stands out from the rest of the blogs because their blog is genuinely a group effort. Since its first post, the blog has been a collection of articles, ideas and real-life experiences shared by the team of writers. As blogs have become more visual, Arketi has responded, by including videos, webcasts and infographics.

     
IT Marketing World  

Email Etiquette Tips to XLR8 Your Communications
PR and marketing professionals, the closest we’ll get to the madness of yearbook day is the blank canvas that is the email template. We send and receive what feels like thousands of emails daily – each with varying tones, messages and desired response.

     
Bulldog Reporter's Daily' Dog  

Arketi Group's B2B Marketing News Ranked 3rd Best B2B Blog of 2012
Arketi Group's (www.arketi.com) B2B Marketing News has been named the third best B2B blog of 2012 in The Best of BuyerZone series, which highlights great business blogs and sites on the web. BuyerZone, an online small business resource center, ranked B2B Marketing News #3 for its dynamic content and expert contributors.

     
citybizlist atlanta  

Arketi Group’s B2B Marketing News Ranked 3rd Best B2B Blog of 2012
Arketi Group's B2B Marketing News has been named the third best B2B blog of 2012 in The Best of BuyerZone series, which highlights great business blogs and sites on the web. BuyerZone, an online small business resource center, ranked B2B Marketing News #3 for its dynamic content and expert contributors.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Named One of Atlanta’s Best And Brightest Companies To Work For
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, was named one of "Atlanta's Best and Brightest Companies to Work For" by the National Association for Business Resources.

     
citybizlist atlanta  

Arketi Group Named One of Atlanta’s Best And Brightest Companies To Work For
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, was named one of "Atlanta's Best and Brightest Companies to Work For."

     
IT Marketing World  

60 IT CMOs Reveal 2012 Marketing Trends
As 2011 drew to a close, Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable, as well as the first such Roundtable for High-Tech CMOs in the Raleigh-Durham area.

     
Common Language logo  

7 Tips for Marketing Your Own Firm
One of the best sessions was led by Mike Neumeier of The Arketi Group in Atlanta. Mike and his colleagues make it a priority to do what many agencies (and that includes this one) don’t do well enough: treat their own firm like one of their most important clients. Here are some of Mike’s best tips for creating a killer marketing program for your practice.

     
BlogNation  

Tips for Powerful Quotes That Get Noticed
News release quotes are often the most underutilized communications tool at a PR pro’s disposal. Wire services are flooded with quotes from executives saying how excited, grateful, honored and thrilled they are about a new partner, employee, award or product release.

     
Commpro Logo  

Marketing Trends 2012: Sixty CMOs Reveal What the Future Holds for Business-to-Business Technology Marketing
As 2011 drew to a close, Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable, as well as the first such Roundtable for High-Tech CMOs in the Raleigh-Durham area.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Named Finalist in 2012 American Business Awards
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, was named a Finalist in the small budget marketing campaign category in The 2012 American Business Awards.

     
citybizlist atlanta  

High-Tech BtoB PR, Marketing Firm Arketi Group Named Finalist in 2012 American Business Awards
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, was named a Finalist in the small budget marketing campaign category in The 2012 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.

     
citybizlist atlanta  

Arketi Launches Stop Selling. Start Listening. Thought Leadership Webinar Series
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced a complimentary webinar on developing buyer intimacy as the kick-off for the firm's Stop Selling. Start Listening. 2012 webinar series for BtoB technology PR and marketing professionals.

     
BlogNation  

Is It Time To Say Goodbye?
As BtoB marketers, we know what follows flies in the face of all that’s instinctive. But the time has come for all of us to confront a tough reality – some of our prospect relationships just aren’t working anymore. And it may be time to turn these prospects loose.

     
Commpro Logo  

Brand Loyalty Program: How’s that Workin’ for Ya?
ROI. It’s the only reason most marketing departments justify budget growth. So here we are well into Q2, and you’re either preparing a new budget (if your calendar year starts in July), or you’re starting to tweak your 2012 budget to more clearly align with desired results. So it’s time to take a look at what’s working and what’s not, and begin some re-considerations.

     
Bulldog Reporter's Daily' Dog  

Arketi Group’s Revell-Pechar Named to North Carolina Technology Association Board of Advisors
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, announced Ann Revell-Pechar, vice president and general manager of Carolinas for Arketi, has been selected for the North Carolina Technology Association (NCTA) Board of Advisors.

     
citybizlist atlanta  

Revell-Pechar Named to North Carolina Technology Association Board of Advisors
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced Ann Revell-Pechar, vice president and general manager of Carolinas for Arketi, has been selected for the North Carolina Technology Association (NCTA) Board of Advisors.

     
Bulldog Reporter's Daily' Dog  

Past PRSSA President Establishes Student Leadership Award Through PRSA Foundation
The PRSA Foundation has announced that former Public Relations Student Society of America national president and Arketi Group principal Mike Neumeier, APR, and his wife, Kelly, have established The Neumeier Family Leadership Award for PRSSA students in Georgia and Florida.

     
PRSSA  

Former PRSSA President and Hall of Fame Inductee Establishes Student Leadership Award Through PRSA Foundation
The PRSA Foundation announced today that former Public Relations Student Society of America (PRSSA) national president and Arketi Group Principal Mike Neumeier, APR, and his wife, Kelly, have established The Neumeier Family Leadership Award for PRSSA students in Georgia and Florida.

citybizlist atlanta  

Arketi Principal Establishes Leadership Award for PR Students
The PRSA Foundation and Arketi Group Principal Mike Neumeier, APR and his wife, Kelly, today announced the establishment of "The Neumeier Family Leadership Award" for Public Relations Student Society of America (PRSSA) members in Georgia and Florida.

     
BlogNation  

Buyer-driven Communication: Stop Selling. Start Listening.
Public relations and marketing, no matter how good, cannot make a buyer buy. This is especially true in a BtoB environment, where purchasing decisions are often made by committee, impulse buys are rare, and emotions – though not irrelevant – play a secondary role to rational considerations.

     
IT Marketing World  

Are You a Smartphone Addict?
About nine months ago, I finally succumbed to peer pressure and upgraded my standard cell phone to a smartphone. Yes, you read correctly, nine months ago. What can I say? I’m one of those laggards that Geoffrey Moore, author of Crossing the Chasm, writes about.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Launches New Thought-Leadership Series On BtoB Marketing Trends and Topics
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, launched Arketi Insights – a regular thought-leadership series of publications that examines top and emerging BtoB marketing topics, and what they mean for high-tech BtoB marketers.

     
citybizlist atlanta  

Arketi Insights Tackles BtoB Marketing Trends, Topics
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, launched Arketi Insights - a regular thought-leadership series of publications that examines top and emerging BtoB marketing topics, and what they mean for high-tech BtoB marketers.

     
Commpro Logo  

One for the Gray Hairs: Where Did All the PR and Marketing Talent Go?
The Wall Street Journal ran an interesting piece recently around the pending IPO of social media juggernaut Facebook and whether or not its 27-year-old CEO is up for the job of becoming the youngest CEO in history to lead a Fortune 1000 company. The same “youth vs. experience” debate seems to be playing out among the ranks of B2B marketing organizations — creating a serious challenge for CMOs and Senior Marketing execs.

     
IT Marketing World  

Conversations, Not Technology, is the Real Social Media
Recently I watched Sherry Turkle’s TED presentation “Connected, but alone?” It got me thinking about how as professional communicators we are expecting more from technology and much less from each other. This “new kind of connection” as Turkle puts it is not one we should be proud of; rather, it’s something that should worry us.

     
IT Marketing World  

One for the Grey Hairs
If you look at the ads being placed by technology organizations, it appears organizations are placing higher value on enthusiasm, passion and understanding of latest marketing trends than overall years of experience. And they seem willing to trade a title for less experience –and the lower compensation demands that often accompany less experienced candidates.

     
Atlanta DayBook  

UGA Earns the Technology Tweet Tournament Championship Title
The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry crowned the University of Georgia Grady College of Journalism and Mass Communication (@UGAGrady) Georgia’s Technology Tweet Champion.

     
citybizlist atlanta  

UGA Grady Earns the Technology Tweet Tournament Championship Title
The Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of Georgia's technology industry crowned the University of Georgia Grady College of Journalism and Mass Communication (@UGAGrady) Georgia's Technology Tweet Champion.

     
Oz magazine  

Biz Grabbing Arketi
Lots of news from high-tech PR and digital marketing firm Arketi Group. Knowlagent, MediKeeper and PrimeRevenue select Arketi, and Principal Mike Neumeier will serve as Secretary-Treasurer for the Public Relations Society of America (PRSA) Counselors Academy.

     
PR News logo  

Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening
At the end of 2011 the Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable. In all, some 60 marketing and public relations executives from leading business-to-business companies participated. The group gathered to discuss the current and future state of marketing and PR in the B2B technology sector.

     
IT Marketing World  

Email Newsletters Get Results…When Done Right
Some skeptics may ask, “Are email newsletters the right channel for BtoB marketers to reach their customers?” I started digging and finally stumbled across Econsultancy’s recent survey and was greeted with a resounding YES.

     
Small biz report  

Your Small Biz Not on Twitter Yet? Here Are 8 Tips to Get You Started
With the launch of Twitter’s ad platform for small businesses, there’s no better time to commit to this essential social media platform.

     
Bulldog Reporter's Daily' Dog  

New High-Tech BtoB CMO Roundtable Reports Emphasizes the Need For a Buyer-Centric Approach
High-tech business-to-business public relations and digital marketing firm Arketi Group this week announced the release of its 2012 CMO Roundtable report, The Outlook for Business-to-Business Technology Marketing in 2012.

     
IT Marketing World  

Technology Tweet Tournament
Partnering with Arketi Group, a high-tech business-to-business public relations and digital marketing firm, TAG has organized a social media tournament designed to crown the state’s top technology tweeter.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Named BtoB Magazine's Top Business-to-Business Agency
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, has again earned a place on BtoB Magazine's Top Agencies List. This marks the fifth consecutive year the firm has earned a spot on this list, which was published in the March 12 issue of Crain's BtoB.

     
IT Marketing World  

A Social Media Toolbox to Prevent Brand Apocalypse
PR professionals face the looming threat of a “Y2K” every day. While some client misfortune can be anticipated, the levels of impact resulting from a damaging incident will vary. And, as much as we’d like to think otherwise, we can’t foresee everything that could go wrong for our clients, their customers, and/or their brands…especially given today’s instant-reaction, online news cycle.

     
citybizlist atlanta  

Arketi Group, TAG Present BtoB Messaging Webinar to Tech Marketers
High-tech business-to-business public relations and digital marketing firm Arketi Group is co-hosting a BtoB messaging webinar, in partnership with the Technology Association of Georgia (TAG), aimed at examining message development best practices for technology marketers.

     
IT Marketing World  

Tips for Powerful Quotes that Get Noticed
News release quotes are often the most underutilized communications tool at a PR pro’s disposal. Wire services are flooded with quotes from executives saying how excited, grateful, honored and thrilled they are about a new partner, employee, award or product release.

     
BtoB  

Technology Association of Georgia kicks off Technology Tweet Tournament
Created by Arketi Group, Atlanta, the competition uses social media to engage tech leaders in Georgia who, in several rounds of competition, can tweet using the hashtag #WhereGAleads. The person who garners the most retweets will be named the state's top tech tweeter.

     
Bulldog Reporter's Daily' Dog  

Arketi Group and Tech Association of Georgia Launch Technology Tweet Tournament
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, and the Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of Georgia's technology industry, announce the launch of the Technology Tweet Tournament.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Principal Neumeier Named Secretary-Treasurer of PRSA’s Counselors Academy
Arketi Group (www.arketi.com), a high-tech BtoB PR and digital marketing firm, announced Principal Mike Neumeier will serve as Secretary-Treasurer for the Public Relations Society of America Counselors Academy, a national professional interest section of PRSA that facilitates peer-to-peer exchanges between senior-level agency executives regarding public relations agency management.

     
citybizlist atlanta  

Arketi Group Principal Neumeier Named Secretary-Treasurer of PRSA’s Counselors Academy
Arketi Group, a high-tech BtoB PR and digital marketing firm, announced Principal Mike Neumeier will serve as Secretary-Treasurer for the Public Relations Society of America (PRSA) Counselors Academy.

     
PRWeek  

Jacada taps Arketi Group as AOR
Jacada, a provider of call-center technology, has hired Arketi Group, a b-to-b PR and digital marketing agency, as AOR.

     
BtoB  

Jacada selects Arketi Group as PR agency of record
Jacada Inc., which provides call center technology, has selected Arketi Group, Atlanta, as its public relations agency of record. Arketi will be responsible for leading Jacada's traditional and digital public relations, as well as developing a product launch campaign for new CRM software.

     
Bulldog Reporter's Daily' Dog  

Jacada Selects Arketi Group
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, has been chosen by Jacada Inc., a global provider of call center technology, as its agency of record.

     
The Holmes Report  

BtoB Tech PR, Digital Marketing Firm Arketi Group Selected by Jacada as Agency of Record
High-tech PR specialist Arketi Group has been chosen by Jacada, a leading global provider of call center technology, as its agency of record. Arketi will lead ongoing public relations efforts, including messaging and positioning and a new product launch.

     
PR Newser  

BtoB Tech PR, Digital Marketing Firm Arketi Group Selected by Jacada as Agency of Record
Call center technology company Jacada has chosen Arketi Group, a B2B PR and digital marketing company as its AOR. The firm will handle ongoing PR, messaging, and a new product launch.

     
Bulldog Reporter's Daily' Dog  

Arketi Group To Co-Host New Workshop with North Carolina Technology Association
High-tech business-to-business public relations and digital marketing firm Arketi Group will partner with the North Carolina Technology Association (NCTA) to host "Build Buyer-Centric Messaging that Works," a complimentary lunch-and-learn workshop on March 14, 2012 from 11:30 a.m. to 1:00 p.m.

     
citybizlist atlanta  

Arketi Group, NCTA Workshop Shares Message Development Best Practices with BtoB Tech Marketers
High-tech business-to-business public relations and digital marketing firm Arketi Group will partner with the North Carolina Technology Association (NCTA) to host "Build Buyer-Centric Messaging that Works," a complimentary lunch-and-learn workshop on March 14, 2012 from 11:30 a.m. to 1:00 p.m.

     
BtoB  

PrimeRevenue selects Arketi Group as AOR
PrimeRevenue, a supply chain finance company, has selected Arketi Group, Atlanta, as its agency of record. Arketi will be responsible for leading a rebranding effort including on- and offline marketing, a redesigned website and public relations. The budget was undisclosed.

     
Bulldog Reporter's Daily' Dog  

PrimeRevenue Selects Arketi Group
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, has been chosen by PrimeRevenue, the leading SaaS platform for Supply Chain Finance (SCF), as its agency of record.

     
The Holmes Report  

PrimeRevenue Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record
Arketi Group has been chosen by PrimeRevenue, a leading software-as-a-service platform for supply chain finance, as its agency of record. Arketi recently developed a new website and produced a video for PrimeRevenue to launch the company’s new positioning and offering.

     
Oz magazine  

AAA: Arketi Awards Accounts
Arketi Group was recognized for its exceptional work in the B-to-B arena, earning a MarCom Gold Award for Publicity Campaign for its PR campaign for Cbeyond, an IT and communications company serving small businesses.

     
Oz magazine  

Lifetime Achievement for Arketi Co-Founder
TAG Marketing, a society of the Technology Association of Georgia (TAG), has presented Arketi Group co-founder, Sami Jajeh, with the Lifetime Achievement Award. Jajeh was recognized for his outstanding contributions to Georgia’s technology community at the recently held Tech Marketing Awards Ceremony.

     
The Holmes Report  

MediKeeper Selects High-Tech BtoB PR and Marketing Firm Arketi Group for Marketing Engagement
Arketi Group, a high-tech business-to-business public relations firm, has been chosen by MediKeeper, a health information integration company, to lead strategic marketing initiatives. Arketi will be handling event marketing, email marketing, social media and public relations for MediKeeper.

     
BtoB  

MediKeeper selects Arketi Group for marketing
MediKeeper, a health information company, has selected Arketi Group, Atlanta, to lead strategic marketing initiatives. Arketi will be responsible for event marketing, email marketing, social media and public relations. The budget was undisclosed.

     
Bulldog Reporter's Daily' Dog  

MediKeeper Selects Arketi Group for Marketing Engagement
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, has been chosen by MediKeeper, a leading health information integration company, to lead strategic marketing initiatives.

     
citybizlist atlanta  

MediKeeper Selects High-Tech BtoB PR and Marketing Firm Arketi Group for Marketing Engagement
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has been chosen by MediKeeper, a leading health information integration company, to lead strategic marketing initiatives.

     
The Holmes Report  

Knowlagent Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been selected by Knowlagent, an agent productivity solution for the world's 13 million call center agents, as its agency of record. The firm will build on an aggressive 2011 integrated marketing effort that launched Knowlagent's new software-as-a-service productivity platform.

     
Bulldog Reporter's Daily' Dog  

Knowlagent Selects Arketi Group
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, announced it has been selected by Knowlagent, an agent productivity solution for the world's 13 million call center agents, as its agency of record.

     
citybizlist atlanta  

Knowlagent Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been selected by Knowlagent, a leading agent productivity solution for the world's 13 million call center agents, as its agency of record.

     
BtoB  

Semprius names Arketi Group AOR
Semprius, a solar panel manufacturer, has named Arketi Group, Durham, N.C., as its marketing and PR agency of record. Arketi will be responsible for developing PR and digital marketing campaigns to position Semprius as the leader in high-efficiency solar modules. The campaign will target consumers and businesses.

     
The Holmes Report  

Semprius Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has been chosen by Semprius, an innovator in high concentration photovoltaic (HCPV) solar modules, as its PR and marketing agency of record.

     
citybizlist Charlotte/Raleigh  

Semprius Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by Semprius, an innovator in high concentration photovoltaic (HCPV) solar modules, as its PR and marketing agency of record.

     
Bulldog Reporter's Daily' Dog  

Semprius Selects Arketi Group
Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by Semprius, an innovator in high concentration photovoltaic (HCPV) solar modules, as its PR and marketing agency of record.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Earns MarCom Gold Award for Cbeyond PR Campaign
Arketi Group (www.arketi.com), a BtoB technology public relations and digital marketing firm, was recognized for its exceptional work in the BtoB PR arena, earning a MarCom Gold Award for Publicity Campaign for its PR campaign for Cbeyond, an IT and communications company serving small businesses.

     
citybizlist atlanta  

Arketi Group Earns MarCom Gold Award for Cbeyond PR Campaign
Arketi Group, a business-to-business (BtoB) technology public relations and digital marketing firm, was recognized for its exceptional work in the BtoB PR arena, earning a MarCom Gold Award for Publicity Campaign for its PR campaign for Cbeyond, an IT and communications company serving small businesses.

     
citybizlist atlanta  

Arketi Group Earns Top Honors from Public Relations Society of America
Arketi Group (www.arketi.com), a business-to-business (BtoB) technology public relations and digital marketing firm, was recognized for its exceptional work in the BtoB PR and marketing arena, earning four awards at the 2011 PRSA|GA Phoenix Awards Celebration.

     
citybizlist Charlotte/Raleigh  

BtoB Tech PR and Marketing Firm Arketi Group Earns Spot on Inc. Magazine’s Annual Inc.500|5000 for Fourth Consecutive Year
Inc. magazine ranked Arketi Group, a high-tech business-to-business public relations and digital marketing firm, on its fifth annual Inc. 500|5000. The list is an exclusive ranking of the nation's fastest-growing private companies and represents the most comprehensive look at the most important segment of the economy-America's independent entrepreneurs. This marks the fourth consecutive year Arketi Group has been honored on the list.

     
Bulldog Reporter's Daily' Dog  

Strategic, or Just a Game?
We’ve come to that time of year again when budgeting is in full season, and it made me think about how organizations approach budgeting differently, particularly as it relates to marketing.

     
citybizlist Atlanta  

Corporate Websites, Webinars Are a Critical Tool for Business Journalists According To Survey by Technology Public Relations Firm Arketi Group
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced the findings of the 2011 Arketi Web Watch Survey: Inside BtoB Media Usage of Social Media. The survey reveals 81 percent of journalists turn to corporate websites when looking for story ideas, reporting on breaking news or seeking a corporate spokesperson.

     
PR Daily  

81 percent of journalists use corporate websites, survey finds
Too busy on Twitter or Facebook to update your corporate website? Bad move, according to a survey by Arketi Group that found 81 percent of business journalists turn to corporate websites and webinars when looking for story ideas, breaking news, or seeking a corporate spokesperson.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Principal Jajeh Wins Lifetime Achievement Award from Technology Association of Georgia
TAG's Tech Marketing Awards acknowledge individual achievements in the innovative use of technology to drive marketing strategies, generate standards of excellence and achieve profitable results for the companies for which they work or their clients' organizations.

     
citybizlist Atlanta  

Arketi Group Co-Founder, Sami Jajeh, Wins Lifetime Achievement Award from Technology Association of Georgia
TAG Marketing, a society of the Technology Association of Georgia (TAG), has presented Arketi Group co-founder, Sami Jajeh, with the Lifetime Achievement Award. Jajeh was recognized for his outstanding contributions to Georgia's technology community at the recently-held Tech Marketing Awards Ceremony.

     
Marketing Charts  

B2B Journalists: Blogs, other Online Sources More than OK to Use
More than 8 of 10 business journalists (84%) say they have used or would use blogs as primary or secondary sources for articles, according to the “2007 Arketi Web Watch Survey: Inside B-to-B Media Usage of Web 2.0″ by marketing consultancy Arketi Group.

     
Bulldog Reporter's Daily' Dog  

Using Win-Loss Analysis to Generate Relevant Marketing Content
According to Marketing Sherpa’s 2011 email Benchmark report, delivering relevant content in emails was identified as a top challenge by nearly 70% of B2B Marketers.

     
OFS Logo  

US study finds 92% of B2B journalists use LinkedIn
A study by US company Arketi Group has found 92 per cent of journalists writing for B2B publications use LinkedIn, 85 per cent of journalists are on Facebook, 84 per cent use Twitter.

     
Pr Daily Logo  

LinkedIn is crawling with reporters. How can you connect?
A new survey by Arketi Group reveals that 92 percent of journalists have a LinkedIn account, up from 85 percent in 2009. The question, then, with so many journalists in that space, is this: How can communicators use LinkedIn to become sources or to promote their clients to journalists?

     
Business Journal  

Report: Journalists turn to social media
More business journalists have social media accounts that they access to connect with potential sources, find story leads and conduct research than did two years ago, according to a new survey. Results show that 92 percent of business journalists have a LinkedIn account, up from 85 percent in 2009, according to the 2011 Arketi Web Watch Media Survey.

     
PR News logo  

Tip Sheet: Content, Deep Engagement Drive B2B Comms
As 2010 was coming to a close, Arketi Group hosted a roundtable of more than 30 PR and marketing executives from leading business-to-business companies. The group gathered to discuss the current and future state of marketing and PR in the B2B technology sector.

     
Ragan Logo  

LinkedIn is crawling with reporters. How can you connect?
A study says that 92 percent of journalists have a LinkedIn account. Here's how to use the platform to find someone who will write about your organization. So it's established. They're out there. Floods of reporters. All over LinkedIn. A new survey by Arketi Group reveals that 92 percent of journalists have a LinkedIn account, up from 85 percent in 2009.

     
Oz Magazine Logo  

Arketi Expands to Carolinas
Arketi has opened a Carolinas office and added technology industry veteran Ann Revell-Pechar to its team. Located in the Raleigh-Durham area, this is Arketi’s first office outside of Atlanta and will facilitate expansion into the Carolinas and beyond. (See page 10)

     
Pr Daily Logo  

Study: LinkedIn top social media site for journalists
When 92 percent of journalists have a LinkedIn account, there has to be a good reason. There is, and business leaders, representatives and PR pros should pay attention. A new survey from Arketi Group found that the percent of journalists on LinkedIn has increased from 85 percent in 2009. Why? LinkedIn provides an easy way for reporters to connect with sources.

     
TMC Net Logo  

LinkedIn Favorite among Today's Journalists
Arketi Group recently came up with a survey 92 percent of today’s journalists are now actively using LinkedIn (News - Alert). The 2011 Arketi Web Watch Media Survey showed that the number of journalist on the LinkedIn has gone up 85 percent from just 2 years ago.

     
PR News logo  

PR Video: New Production, Distribution Options Abound, But Old Adage Remains
When asked about critical new developments in video, both Mike Neumeier, principal of Arketi Group, and Karen Foster, an independent broadcast specialist, emphasize the continued importance of substance—or content—over style.

     
Oz Magazine Logo  

ObjectFrontier Selects Arketi
Arketi Group is rebranding ObjectFrontier Software (OFS), an outsourced product development firm, to help elevate the company’s corporate brand. (See page 4)

     
City Biz List  

Artemis Automation Selects High-Tech BtoB PR and Marketing Firm Arketi Group for Launch
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by Artemis Automation, an automated lighting control company, to develop the company’s messaging and branding.

     
Bulldog Reporter's Daily' Dog  

Tweeters Block? Keep Your Social Media Content Fresh and Relevant
It’s no secret that social media has emerged as an efficient outlet for businesses to relay messages to their desired audiences. As a result, most businesses have one, if not more, Twitter pages.

     
City Biz List  

BtoB Marketing, PR Firm Arketi Group Named Top Business-to-Business Agency
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has again earned a spot on BtoB magazine’s Top Agencies List. This marks the fourth consecutive year the firm has earned a spot on this list which was published in the March 14 issue of Crain’s BtoB.

     
Bulldog Reporter's Daily' Dog  

Not All Drips are Created Equal
A recent discussion of Arketians (that’s what we call folks that work at Arketi Group) brought up the discussion regarding what is a drip campaign versus a lead nurturing campaign.

     
Atlanta Business Chronicle  

C-suite looks to associations for education
The value of ongoing professional education has never been greater than today. Regardless of what level or position one is in an organization, the amount of information needed to stay current has increased significantly over the last decade.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Plays Key Role in Relaunching A.D.A.M. Business Unit
Arketi Group successfully helped A.D.A.M. rebrand and relaunch its Benergy Interworks business unit.

     
Twitter Knowledge Logo  

Inside 3D Content Mapping to Improve Nurture Marketing
Arketi Group vice president Micky Long explains a strategic marketing approach that considers all aspects of delivering your message to a relevant audience in an ongoing and impactful way.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Principal Neumeier Joins PRSA’s Counselors Academy Executive Committee
Arketi Group principal Mike Neumeier has been selected to join the Public Relations Society of America Counselors Academy executive committee.

     
Commpro Logo  

Get Played! The Five Elements of Effective Online Video Marketing
Arketi Group principal Rory Carlton shares five ways business-to-business marketers can generate results through improved online video content.

     
Bulldog Reporter's Daily' Dog  

Arketi Co-Founder Jajeh Named President of Technology Executives Roundtable
Arketi Group co-founder Sami Jajeh has been appointed president of the Technology Executives Roundtable, a collection of more than 100 leaders in Georgia’s technology community.

     
U of F Logo  

Florida alum Neumeier inducted into PRSSA Hall of Fame
Arketi Group principal Mike Neumeier, a ’92 Florida PR graduate, was inducted into the PRSSA Hall of Fame during the organization’s national conference in Washington, D.C.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Earns 10 Public Relations Society of America Awards
Arketi Group earned 10 PRSA|GA Phoenix Awards for its exceptional work in the BtoB Marketing and PR space.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Principals Named to Atlanta’s “Top 25 Entrepreneurs” by Business to Business Magazine
Arketi Group principals Rory Carlton, Sami Jajeh and Mike Neumeier were named to Business Leader Media’s Business to Business Top 25 Entrepreneurs in Atlanta list.

     
Selligent Logo  

Three strategic content dimensions for lead nurturing and customer-centric cross-channel marketing
So, what does the Arketi Group think is a good content strategy? Welcome to the three dimensions: 3D Content Mapping.

     
BtoB  

SPI selects Arketi as agency of record
SPI, a technology and outsourcing company, has selected Arketi Group to build its corporate positioning, messaging, website development and sales collateral.

     
BtoB  

PRSSA Inaugural Ball Awards Ceremony
In addition to honoring the accomplishments of students, the PRSSA Hall of Fame award was presented to PRSA Georgia chapter’s Mike Neumeier, APR. Mike’s work on the annual PR Real World conference for students in the southeast was noted among his achievements as continuing support for PR students.

     
BtoB  

High-Tech BtoB Digital Marketing Firm Arketi Group Chosen by Transoft for Automated Lead Nurturing
Recognizing the importance of nurturing prospects to drive leads, Transoft tapped Arketi to implement an automated lead nurturing process, leveraging a marketing automation solution from Pardot. In addition to helping with solution deployment, Arketi is helping Transoft design business rules, lead scoring and content mapping that will drive effective multi-touch lead nurturing campaigns for new prospect acquisition and existing customer upsell.

     
Bulldog Reporter  

Arketi Principal Jajeh Featured on IT Market Buzz Podcast
Sami Jajeh, principal of high-tech digital marketing and public relations firm Arketi Group, was recently featured on the popular BtoB tech marketing podcast IT Market Buzz: 20 Minutes with the Brightest Minds in B2B Tech Marketing.

     
BtoB  

Aderant Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record to Enhance Brand
Arketi will develop new messaging, and launch an aggressive marketing and PR effort to communicate Aderant’s position as the financial and practice management software provider of choice for law and professional services firms. This initiative includes a demand generation campaign, which will integrate both traditional and digital marketing tactics.

     
Cision Navigator  

Building a Successful Speakers Bureau: Getting Behind the Right Podium and Generating Results
Speaking on timely, industry-relevant topics will help establish you as an industry expert, and your company as an industry leader. The key is to make sure you get behind the right podium, and generate results from the appearance. Here are some tips to help you do both.

     
BtoB  

Digital Marketing Firm Arketi Group to Speak at Pardot
User Conference

Vice President Micky Long and Account Executive Whitney Boudreaux from Arketi Group, a high-tech business-to-business public relations and digital marketing firm, will be speakers at the Elevate 2010: Pardot User Conference in Atlanta.

     
BtoB  

Arketi Group Launches Website for Air2Web
Air2Web, a leading provider of enterprise grade mobile solutions for customer care and targeted marketing, recently tapped Arketi Group to launch the company’s new website to refresh its image and better showcase its offerings to customers and prospects.

     
Bulldog Reporter  

Arketi Group Named to Inc. 5000 List of Fastest Growing Private Companies for Third Straight Year
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced its inclusion in the Inc. 5,000, Inc. Magazine’s ranking of the nation’s fastest-growing private companies. Marking its third consecutive year on the list, Arketi was ranked No. 4,273 nationally and No. 366 in the Advertising and Marketing Industry.

     
Bulldog Reporter  

Arketi Group Enlists New Account Coordinators Fries and Hahn
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announces the addition of two account coordinators, Elizabeth Fries and Jennifer Hahn. Both Fries and Hahn will be tasked with delivering strategic marketing and public relations counsel to Arketi’s BtoB technology clients.

     
BtoB  

BtoB Marketing Trends from High-Tech Digital Marketing and PR Firm Arketi Group
Arketi Principal Mike Neumeier, APR, discusses the BtoB high-tech PR and digital marketing firm’s third annual Atlanta High-Tech CMO Roundtable, featuring marketing executives from leading technology companies throughout the Southeast.

     
BtoB  

BtoB Marketers Still Looking For Return On Tweets
“Twitter has proven to be an effective communications tool, but in all likelihood its relevance will fade over time,” said Mike Neumeier, principal at Arketi Group. “Twitter is not a marketing strategy, but rather a single communications channel.”

     
O'Dwyers  

One Minute Media Relations
Arketi Group’s Mike Neumeier runs down three tried-and-true (and often forgotten) basics of media relations in a minute-long clip.

     
Bulldog Reporter  

Arketi Group Earns Social Media Marketing Award From BtoB Magazine
Arketi Group, a high-tech digital marketing firm, announced it was awarded a BtoB magazine Social Media Marketing Award in the “Best Use of LinkedIn” category for its LinkedIn BtoB Marketing Group.

     
BtoB  

Stonesoft selects Arketi
Stonesoft, which provides network security solutions, has selected Arketi Group, Atlanta, to handle lead-nurturing programs.

     
Atlanta Business Chronicle  

Atlanta tech companies unsure about executive raises
Atlanta technology firms are almost evenly split over raises for their executives in 2010, according to the TER 2010 Atlanta technology executive compensation survey. The study was underwritten by Arketi Group, CarterBaldwin, Croft & Bender, Frazier & Deeter, Morris Manning & Martin, Silicon Valley Bank and Wm. Leonard & Co.

     
Cision Navigator  

Is Your Marketing Content Strategy Still One Dimensional?
This year, BtoB companies will invest as much as one-third of their total marketing budgets in developing content to fuel lead-nurturing activities. Unfortunately for many, this investment will not pay off as planned in increased visibility, lead capture or better bottom-line results.

     
Bulldog Reporter  

Arketi Group Named Finalist for Two AMA AMY Awards
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it was named a finalist for two 2010 Atlanta Marketer of the Year Awards (AMYs), awarded by the Atlanta Chapter of the American Marketing Association (AMA).

     
Social Email Marketing  

The three dimensions of the marketing content strategy
Last week I got the April edition of Core, the newsletter from Atlanta-based Arketi Group in my mailbox. The subject line of the mail and the article in it was ‘Is your marketing content strategy still one-dimensional?’

     
BtoB  

Social Media Marketing Awards 2010: LinkedIn
Marketing company Arketi Group set itself the task of creating the first b-to-b marketing group on LinkedIn as well as to execute an active engagement program for the group throughout 2009.

     
BtoB  

Arketi Group to handle CEO Ventures’ portfolio marketing
Private equity firm CEO Ventures Marketing has selected Arketi Group to help market the companies in its portfolio, which comprises primarily early-stage b-to-b technology companies.

     
Bulldog Reporter  

Arketi Group Named BtoB Top Agency
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has again earned a spot on BtoB magazine’s Top Agencies of 2010 list. The annual list, released in the March 8, 2010 issue of Crain's BtoB, is comprised of small, medium and large BtoB agencies.

     
MarketingProfs  

LinkedIn Success Stories: How 11 companies are using the global networking site to achieve their business and marketing goals
Bonus Case Study: How Arketi Group Created the Largest B2B Marketing Group on LinkedIn.

     
BtoB  

StatCom selects Arketi Group for brand communications
StatCom, which provides software to hospitals, has selected Arketi Group for a corporate branding campaign. Arketi will be responsible for developing thought leadership content, lead generation and brand awareness programs.

     
Glasscity Connect  

You Only Get One First Impression
How important is it to have a company website? A recent survey conducted by Arketi Group indicated that 80 percent of journalists say companies without a website are less credible.

     
Cision Navigator  

Video a Must-Have for Compelling BtoB Engagement
Arketi Group Principal Rory Carlton sheds light on the importance of video in today’s B2B marketing mix and offers examples of how video can be creatively leveraged to engage customers and prospects.

     
Bulldog Reporter's Daily' Dog  

Arketi Principal Jajeh Named Vice President of Technology Executives Roundtable
Sami Jajeh, principal of Arketi Group, has been appointed vice president of the Technology Executives Roundtable (TER), an association that consists of more than 100 CEOs, CFOs and COOs in Georgia’s technology community.

     
MarketingProfs  

What’s Your B2B Marketing Resolution?
Congrats to the winners of the What's Your B2B Marketing Resolution? contest! Our Grand Prize of a FREE B2B Forum 2010 registration & 2-day hotel stay goes to Arketi Group! Check out their super creative video...

     
BtoB  

Reveille leverages spend with webinar series
Reveille worked with PR and marketing consultancy Arketi Group to assist in its rebranding efforts, including the development of graphics, collateral materials, a revised web site and strategies behind the company's first webinar series, launched last year.

     
BtoB  

Agencies tout strategic planning, social media
“With all the social media channels and the extreme importance of search, organizations have to constantly generate or repurpose the content they have,” said Mike Neumeier, principal at Arketi Group, a BtoB PR and marketing consultancy.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Engaged by Novatus for Messaging, Interactive Marketing
Arketi Group has been engaged by Novatus, Inc., a contract and compliance management software provider, to help the company refine its corporate positioning and messaging, as well as provide digital marketing services.

     
BlogTalkRadio  

PR Pioneers on Social Media Marketing – Defining Dynamic ROI
Mike Neumeier, APR, principal of high-tech B2B PR and marketing firm Arketi Group, is featured in a panel of PR pioneers discussing the rapid emergence of social media marketing and its implications on identifying measurable ROI.

     
The Proactive Report  

How BtoB Journalists Find Stories
Arketi Group Principal Mike Neumeier, APR details findings of the 2009 Arketi Web Watch Media Survey, and specifically how business-to-business journalists are utilizing the Internet to find stories and sources.

     
Cision Navigator  

Understanding Industry Analysts and What They Bring to Tech Companies
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.

     
PR Newswire  

The New Face of Public Relations
Principal of high-tech PR and marketing firm Arketi Group, Mike Neumeier, APR, shared his thoughts in a recent PR Newswire white paper, “The New Face of Public Relations,” examining the increasingly blurred lines between marketing and public relations. “Money and technology are driving the convergence of PR and marketing,” said Neumeier.

     
DM News  

Is postal mail more effective than email?
This was the question posed in a recent issue of DMNews’ popular “Gloves Off” point-counterpoint column. Arketi Group Principal and Creative Director Rory Carlton bravely took up the challenge of making the case that postal mail remains relevant in an electronic world.

     
Atlanta Business Chronicle  

Arketi Group’s Ackall Honored As PRSA|GA “Chapter Champion”
Mousa Ackall, marketing coordinator at Arketi Group, was awarded the Georgia Chapter’s Public Relations Society of America Chapter Champion award in recognition of his work within the nation’s second largest PRSA chapter.

     
Bulldog Reporter's Daily' Dog  

Arketi Group’s Densmore Joins Staff at Atlanta's Creative Circus
Jim Densmore, art director at high-tech BtoB public relations and marketing firm Arketi Group, recently joined the staff at Atlanta’s highly regarded Creative Circus as an adjunct professor.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Named to Inc. 5000 List of Fastest Growing Private Companies for Second Straight Year
Arketi Group, a high-tech business-to-business (B2B) public relations and marketing firm, announced its inclusion in the prestigious Inc. 5,000, Inc. magazine's ranking of the nation's fastest-growing private companies. Marking its second consecutive year on the list, Arketi was ranked No. 1,898 nationally and No. 75 in the Top 100 Businesses in Atlanta.

     
PRWeek  

Site seeing
PR and marketing firm Arketi Group, which mainly consults b-to-b tech organizations, recently conducted a survey of b-to-b journalists to gain a better grasp of their Web use. The study looks at what makes a company’s Web site most useful to them.

     
DM News  

Verdict on Microsoft campaign: Bing-O
Arketi Group Principal Rory Carlton shares his thoughts on the recently launched Microsoft Bing campaign.

     
Cision Navigator  

Building a Sustainable Community Relations Program
Arketi Group Principal Mike Neumeier, APR, spoke with Brooks Robinson, CMO of Cbeyond, about the importance of employee involvement in an effective and sustainable community relations program.

     
Bulldog Reporter's Daily' Dog  

Arketi Launches BtoB Technology Marketing Thought Leadership Series with Webinar on Business-to-Business Positioning
Arketi Group, a business-to-business public relations and marketing firm, has announced a complimentary webinar that will kick-off an ongoing Thought Leadership Series for BtoB PR and marketing professionals in technology.

     
PRWeek  

Ryla, Inc. Selects Arketi Group as Agency of Record
Ryla Inc., which provides customer contact services for companies and organizations, hired Arketi Group as its agency of record.

     
Cision Navigator  

High Tech Research on a Low Tech Budget
Arketi Group’s Micky Long provides insight into cost effective approaches to consider when employing various research campaigns.

     
Bulldog Reporter's Daily' Dog  

Arketi Group's Boudreaux Contributes to PRNews Crisis Management Guidebook
Business-to-business public relations and marketing firm Arketi Group has announced consultant Brian Boudreaux is among a select group of public relations professionals who contributed to the PRNews Crisis Management Guidebook, Volume 3.

     
Bulldog Reporter's Daily' Dog  

Technology Executives Roundtable, Arketi Group Partner to Launch New Website
Technology Executives Roundtable, an association that consists of CEOs, CFOs and general managers in Atlanta's technology community, has announced it has partnered with Arketi Group, a public relations and marketing firm in Atlanta, to launch an updated website that better serves its members and the technology community.

     
Atlanta Business Chronicle  

Premier Logic hires Arketi Group
Premier Logic has tapped Atlanta-bases business-to-business public relations and marketing firm Arketi Group as its agency of record. Premier Logic, also based in Atlanta, is an application development and consulting company.

     
Fox Business  

Social Media Tools, Online Search Key for Business Journalists According to Survey by High Tech PR Firm Arketi Group
According to a recent survey by Arketi Group, eighty-eight percent of journalists say they spend 20 or more hours a week on the Internet. Eighty-five percent have a LinkedIn account, 55 percent are on Facebook and 24 percent tweet on Twitter.

     
BtoB  

Survey: Business journalists see social media as positive
About 68% of journalists surveyed say social media’s impact on b-to-b reporting has been “positive,” according to the “2009 Arketi Web Watch Survey: Inside BtoB Media Usage of Web 2.0” conducted by Arketi Group, a public relations and marketing firm.

     
PR News logo  

B2B Journalists Think the Web is Swell
A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector.

     
PRWeek  

E-invoicing network, OB10, hires Arketi Group
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected by OB10 as public relations (PR) counsel for its Atlanta-based North American business unit.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Earns Technology Marketing Excellence Awards for Three Clients
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced three of its clients (ERDAS, Reveille Software and Virtual Premise) earned 2009 TAMY Awards from TAG Marketing, a society of the Technology Association of Georgia.

     
Cision Navigator  

Crisis Communications Planning in a BtoB World
In the BtoB world, the universe of customers is often significantly smaller, frequently reducing the efforts put into crisis planning. In fact, a recent BtoBmagazine survey found 57 percent of marketing executives report their company does not have a crisis response plan currently in place.

     
Oz  

The Arketi Group/Georgia Tech Research Institute (GTRI) team earned an International Association of Business Communicators (IABC) Silver Quill Award of Excellence

     
BtoB  

Sophicity selects Arketi Group as agency of record
Sophicity, an IT services provider previously known as Mimsware, has selected Arketi Group as its agency of record to help launch its new corporate brand. Arketi Group will be responsible for brand strategy, positioning and messaging.

     
BtoB  

Reveille Software has selected Arketi Group, Atlanta, as its PR and marketing agency of record
Reveille Software has selected Arketi Group, Atlanta, as its PR and marketing agency of record. Arketi will be responsible for branding, strategic positioning, messaging and thought leadership.

     
BtoB  

Integrated Marketing Campaign Helps Cbeyond Brand In New Market
Cbeyond turned to its PR firm Arketi Group, Atlanta, to identify potential clients and key players in the market. Arketi was also tasked with helping the ISP increase its brand value in the local Detroit market.

     
TechLinks  

Inovis Engages Arketi Group to Develop Corporate Positioning, Messaging
Arketi Group announced it has been retained by Inovis, a provider of business-to-business software and services, to help the company refine its corporate positioning and messaging.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Earns Spot on BtoB's "Top Agencies of 2009" List
Arketi Group, ahigh-tech business-to-business public relations and marketing firm, announced it has again earned a spot on BtoB's Top Agencies of 2009 list.

     
PRWeek  

Arketi Group announces two wins
The Arketi Group added two new clients to its roster, including GMT Corporation and MaxRecall Technologies. The Atlanta-based technology firm was named AOR for both accounts.

     
Atlanta Business Leader  

Arketi Group Principal to Lead B-to-B Webinar
Arketi Group Principal Sami Jajeh leads a B2B Power Exchange webinar entitled “Uniting Messaging and Segmentation for Better Marketing Results,” as part of the group’s ongoing Thought Leadership series.

     
TechLinks  

Arketi, Georgia Tech Research Institute Team Earn IABC Silver Quill Award
The Arketi Group/Georgia Tech Research Institute (GTRI) team has earned an International Association of Business Communicators (IABC) Southern Region Silver Quill 2008 Award of Excellence for Overall Strategic Communication Program for its work on the GTRI “Problem.Solved.” campaign.

     
BtoB Rollout  

MaxRecall Selects Arketi
MaxRecall, a document management company, has selected Arketi Group as its agency of record. Arketi will provide messaging, PR and marketing services.

     
Bulldog Reporter's Daily' Dog  

Arketi Group’s Boudreaux Wins PRSA Georgia’s Chapter Champion Award
Whitney Ellis Boudreaux, consultant at Arketi Group has been awarded the PRSA Georgia Chapter's Chapter Champion award in recognition of her longstanding volunteer work.

     
BtoB Rollout  

Virtual Premise Agency: Arketi Group
“The Search for Real Estate Savings” campaign.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Chosen by Advanced Productivity Software
Arketi Group, a high-tech business-to-business marketing and public relations firm, announced it has been selected by Advanced Productivity Software as agency of record, charged with positioning, branding and advertising.

     
Market Watch  

Arketi Group Repositions Racemi, a Pioneer in Virtualization Technology
Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected by Racemi to reposition the business system portability company.

     
Digital Response Media  

Good calls to action essential in online lead generation
Arketi Group principal, Sami Jajeh, advises businesses conducting online lead generation activities to ensure they offer a "killer" call to action.

     
DM News  

5 Tips: Lead generation lift-off
Sami Jajeh, Arketi principal, offers advice on how to strengthen your lead generation efforts.

     
TechLinks  

Arketi Group principal, Mike Neumeier, Elected President for the Georgia Chapter of the Public Relations Society of America (PRSA|GA)

     
Atlanta Business Chronicle  

New tech tools have limitless market potential
Mike Neumeier, principal of the Arketi Group office in Atlanta, said LinkedIn provides the address, and allows you to turn the doorknob and get in front of somebody.

     
Bulldog Reporter's Daily' Dog  

Vector Taps Arketi Group to Position the IT Talent Acquisition Firm
Arketi Group, a high–tech business–to–business marketing and public relations firm, has been selected as agency of record by Atlanta–based Vector Consulting, an information technology professional services firm specializing in staffing and recruiting. Arketi Group's initial program of work for Vector centers on corporate positioning.

     
TechLinks  

Arketi Group Takes Home Five Public Relations Society of America Awards

     
BtoB  

Brand Velocity Selects Arketi Group as Agency of Record

     
PRWeek  

bSocial puts emphasis on its new ‘social commerce’
Combining both social networking and e-commerce – bSocial teamed up with Arketi Group for the launch with the end goal of reaching a national consumer audience and trade publications. The media outreach helped to place 98 stories, including hits in The Wall Street Journal, eWeek, and Time.

     
Bulldog Reporter's Daily' Dog  

Arketi Chosen by bigWebApps as Agency of Record
Arketi Group, a high–tech business–to–business marketing and public relations firm, continues to expand its client roster with bigWebApps' selection of the firm as its agency of record.

     
BtoB  

Virtual Premise Taps Arketi as Agency of Record
Virtual Premise, which provides real estate information management software, has selected Arketi Group, as its agency of record. Arketi will handle corporate positioning, demand generation, PR and other marketing programs. Billings were undisclosed.

     
TechLinks  

Arketi Group Wins 2007 Award of Merit in New Communications from the Society for New Communications Research

     
BtoB Rollout  

Account Action
Arketi Group, a high-tech business-to-business marketing and public relations firm, announced it has been selected as public relations agency of record for Definition 6, an interactive agency and consulting firm.

     
Bulldog Reporter's Daily' Dog  

Definition 6 Taps Arketi Group
Arketi Group, a high-tech business-to-business marketing and public relations firm, announced it has been selected as public relations agency of record for Definition 6, an interactive agency and consulting firm.

     
The Small Business Growth Blog  

Arketi Group Earns Definition 6’s Public Relations Business
Arketi Group, a high-tech business-to-business marketing and public relations firm, announced today it has been selected as public relations agency of record for Definition 6, the Southeast's largest full-service interactive agency and consulting firm.

     
TechLinks  

Arketi Opens Doors and Bar to Industry Members
The open bar and fancy finger foods drew quite a crowd to the Arketi Group’s Open House event Tuesday night at the company’s office on Buford Highway. The B2B Marketing and PR group serves a number of the area’s top technology companies, and the event served to present the company to those unfamiliar with its people or practices, and to provide networking amongst its current clients. Several in and around the community were in attendance, including Lisa Henriott (Henriott Marketing Strategies), Susan O’Dwyer (HA&W), and Polly Harper (WM Leonard & Company).

     
PR week  

Arketi Group hires Jacqueline Parker as VP
Arketi Group hired Jacqueline Parker as VP, effective September 1. Parker will oversee the account teams for the firm’s b-to-b technology clients and will work to strengthen Arketi’s media relations focus. Parker has experience in healthcare and technology PR, and previously served as VP at Hayslett Group and VP of Media Relations at Porter Novelli.

     
Bulldog Reporter's Daily' Dog   Arketi Group Adds Jacqueline Parker as Vice President
Arketi Group (www.arketi.com), a high-tech business-to-business marketing and public relations firm, announced Jacqueline Parker has joined Arketi as its newest vice president.
     
PRWeek  

Boutiques find surveys helpful in building agency brand
Surveys have long been a way to garner press coverage for clients when they didn't have much else going on. But savvy boutique agencies also know that, with a little finesse and imagination, surveys can be great branding tools for the firms themselves. At Atlanta-based tech firm Arketi Group, surveys have become a staple of client work and have helped put the agency in the front of many minds in its target market. "If you do them right, they can play to your strong suit, to a sweet spot for your customers and prospects, and really position you as a thought leader," says Mike Neumeier, a principal at Arketi.

     
PRWeek  

Atlanta: The star of the Southeast
The Arketi Group, a 15-person, b-to-b, tech-focused firm, has tripled in size in the past two years. Principal Mike Neumeier says the Atlanta tech market is booming, with software and business technology companies taking advantage of the city's quality of life, abundance of universities like Georgia Tech and Emory, and supply-chain companies that locate close to large clients like UPS. Atlanta is a very relationship-driven market," Neumeier says. "So there's really some credence to 'owning your own backyard' with regard to PR, media relations, and thought leadership - to being recognized in the business community."

     
BtoB  

Flo Healthcare message reaches distinct audience
Flo Healthcare, which was acquired by Emerson in May 2006, had a unique marketing challenge: It needed to communicate its value proposition as a premium provider of mobile workstations to the health care industry while raising awareness of the brand as part of Emerson. "Flo Healthcare has focused on the premium end of the mobile workstation market, providing integrated solutions that allow clinicians to spend more time with their patients," said Sami Jajeh, principal of Arketi Group, Flo's marketing communications agency. "Because Flo is a premium provider in the space, they really have to justify a premium price. The product set is not a commodity, and there is a great difference in the approach to marketing."

     
BtoB  

Tight budgets drive creativity, innovation
As marketers work with limited budgets in a slowing economy, they are challenged to develop innovative campaigns using a mix of off- and online media to communicate their brands and positioning. But thanks to a wide variety of lower-cost Internet programs, from webinars to white papers, as well as traditional media and guerrilla marketing initiatives, marketers and their agencies are creating effective integrated campaigns that are producing positive results.

     
BtoB  

Software provider uses blog, e-newsletter to cross-promote
Oversight Systems CEO Patrick Taylor wanted a way to change its marketing efforts from soliloquy to dialog, as well as boost the company's visibility in natural search ranks. So Taylor, in conjunction with Atlanta-based marketing agency Arketi Group, decided to start blogging about the industry.

     
PRWeek  

M&A-spawned client losses can open other doors
According to Mike Neumeier, principal at Arketi Group, “Ultimately, losing clients to M&A is the nature of the tech PR business. But then, client shifts in general are the nature of the business. Firms always have to be [aggressively] producing and generating results."

     
     
Small Business Technology Magazine  

Tune In: 4 Ps of podcasting: the new legitimate business marketing tool
Podcasting has hit the prime time, but driving real business value from this new method of web communications means getting past the hype. We have developed the Four Ps of B2B Podcasting to help guide you in your podcasting adventures: Point, Passion, Personality and Perseverance.

     
BtoB  

Reaching the elusive, lucrative CXO niche
"Over the last five years, it seems the solution to every marketing program out there has been to aim at the C-suite, whether it's the right target or not," said Mike Neumeier, principal at marketing communications agency Arketi Group. "If you really need to engage that audience, you have to stand out in a way that proves you're relevant and important while pushing everyone else competing for their attention in your field aside."

     
The New York Times  

A time to grieve, and to forge a bond
"I have never experienced such compassion as I did from my employer," said Lisa Maggart, of the death of her father in December, when she had been employed by her marketing company in Atlanta, Arketi Group, for only five months.

     
Atlanta Business Chronicle  

More New Accounts
Arketi Group has been named the marketing agency of record by Amcat Inc. Arketi Group will develop a comprehensive global marketing strategy, as well as provide creative advertising strategy. Arketi also was recently hired as the agency of record for Secured eMail, an international software company that is being launched in North America.

     
American Chronicle  

Independent Study Results Show Need for Improvement of Infection Control Products
In May 2006, an independent online study was performed by the Atlanta-based Arketi Group and sponsored by Inviro Medical in order to assess the opinions of those in the infection control arena regarding needlestick injuries and the available infection control products that aim to prevent them.

     
odwyerpr.com  

New Accounts, Arketi Group
Arketi Group, Atlanta/HealthMPowers, for re-branding, including logo design and identity development, efforts as the non-profit changes its name from Kids’ Health. The work is pro-bono.

     
Bulldog Reporter's Daily' Dog  

Arketi Group Helps Launch New Brand for Pro Bono Client
Arketi Group (www.arketi.com), an integrated marketing consultancy, announced it has completed a re-branding effort for one of its pro bono clients, HealthMPowers (formerly Kids' Health) that included renaming, logo creation and identity development work for the organization.

     
Atlanta dBusinessNews  

Arketi Group Helps Launch New Brand for HealthMPowers to Support Renaming Effort
Georgia non-profit organization’s mission to promote health-enhancing behaviors among students, school staff and families to improve the quality of health and academic achievement of young people.

     
GoDekalb.com  

Arketi Group Helps Launch New Brand for HealthMPowers
Arketi Group, an integrated marketing consultancy located on North Druid Hills Road, announced November 30 it has completed a re-branding effort for one of its pro bono clients, HealthMPowers, formerly Kids’ Health that included renaming, logo creation and identity development work for the organization.

     
TechLinks  

Secured eMail Signs Arketi Group as Agency of Record for North American Launch
Arketi Group, an integrated public relations and marketing consultancy, continues to grow its global client list with the addition of Secured eMail, an international software company offering secure messaging and file encryption for personal and corporate users. Secured eMail, already a formidable force in the international market, has signed Arketi to support its aggressive launch into North America through targeted public relations efforts.

     
BtoB  

Breaking through to lucrative IT market
Mike Neumeier, principal of marketing communications agency Arketi Group, said he agrees. "A lot of marketers in the IT space want to talk in `bits and bytes, speeds and feeds' instead of the benefits, results and success stories that are far more effective," Neumeier said. Arketi Group likes to create what it calls "customer champions" for its clients, identifying their greatest success stories and using them to drive new business, he said.

     
TechLinks  

Arketi Group Helps Launch New Brand for HealthMPowers
The renaming and re-branding effort supports the Georgia non-profit organization’s mission to promote health-enhancing behaviors among students, school staff and families to improve the quality of health and academic achievement of young people.

     
Bulldog Reporter's Daily' Dog  

Secured eMail Signs Arketi Group As AOR For North American Launch
"Arketi's proven track record of delivering real results for its clients impressed us," said Jesse Young, general manager, North America, for Secured eMail. "Additionally, their expertise in successfully positioning companies as thought leaders, especially within the expansive small and medium sized business market, made our selection of Arketi an easy decision."

     
TechLinks  

Arketi Group Sponsors Workshop with Technology Guru Jeffrey Tarter
Arketi Group, an integrated marketing consultancy, announced that it will sponsor the Association of Support Professionals' (ASP) workshop, Services Marketing for Technology Companies, inAtlanta. Jeffrey Tarter, ASP’s founder and executive director, will host the seminar.

     
Investor's Business Daily  

Don’t be Afraid to Innovate; Take A Spin On The Idea Playground
When it comes to inspiring your staff to come up with more ideas it’s important not to fall victim to the notion that strong companies have to color inside the lines …Folks at Arketi Group, a marketing company, get a box of materials from [easily recognizable] companies. “Each team has the task to craft a [marketing] piece that sells their own company in the style of the image company,” founding principal Rory Carlton said. “This exercise helps rethink what their own company really has to offer…”

     
CNN  

Arketi’s, Nancy Mace Jackson, discusses The Citadel on CNN’s American Morning with Soledad O’Brien

     
BtoB   Mortgage technology firm focuses on emotional messaging
Three years ago, Alpharetta, Ga.-based Advectis Inc., teamed up with its integrated marketing agency, nearby Atlanta-based Arketi Group, to introduce its paperless mortgage technology to the banking industry…"The key to our success was simple: Know thy audience and build a message that caters to its emotional triggers," Sami Jajeh, principal at Arketi Group said.
     
Bulldog Reporter's Daily' Dog  

Amcat Selects Arketi Group as Marketing Agency of Record
“Companies today are looking for seasoned talent to engage in an effective global marketing strategy,” said Sami Jajeh, principal at Arketi Group. “One of the key differentiators of Arketi Group is our talent and our deep understanding of business-to-business technology marketing…”

     
BtoB  

Amcat names Arketi Group agency of record
Atlanta—Amcat, a contact center provider, has named Arketi Group as its advertising agency of record. Arketi will be responsible for developing global marketing strategy, branding, messaging and demand generation programs for Amcat.

     
TechLinks  

Amcat Selects Arketi Group as Marketing Agency of Record
Amcat has engaged Arketi Group to develop and implement a comprehensive global marketing strategy, messaging, demand generation and branding support to strengthen the company’s brand and increase awareness of its leadership in contact center solutions.

     
ABC News  

Coed Citadel Still a Work in Progress
Mace-Jackson recalled in her 2001 book "In the Company of Men" how those first years weren't easy…"I think in some ways these next 10 years will be harder if not just as hard," said Mace-Jackson, who works for a marketing firm in Atlanta.

     
Lawrence Regan Communications  

Feed the media’s need for surveys
“You should think of surveys in terms of campaigns, as opposed to gimmicks,” says Mike Neumeier, principal of Arketi Group in Atlanta. For client Oversight Systems, a business auditing and security company, Arketi Group created surveys on corporate fraud and regulatory compliance, and was able to leverage them beyond just the media outreach effort.

     
TechLinks   Lightning Strikes Twice for Arketi Group at PRSA National Awards
Arketi Group, an integrated marketing consultancy, announced it has been awarded two Bronze Anvil Awards of Commendation from the Public Relations Society of America (PRSA)… “We love producing award-winning work, but what makes this more special is the fact that the Anvil awards are judged on the business results produced by the work,” said Mike Neumeier, APR, principal of Arketi Group.
     
GoDekalb.com  

Arketi Group wins two national public relations awards
The Arketi Group, an integrated marketing consultancy based in DeKalb County, has received two Bronze Anvil Awards of Commendation from the Public Relations Society of America (PRSA).

     
Blogger  

Advectis: Appealing to their emotions
Atlanta-based Arketi Group, headed by Sami Jajeh, has made the pages of B2B magazine for the marketing work the firm did for mortgage technology leader Advectis and its flagship product, Blitzdocs.

     
ICT   New Study Indicates Needlestick Injuries Continue to Cause Significant Concern for Healthcare Workers
"The findings of this study are a 'must-read' for those in the healthcare industry," said Mike Neumeier, principal of Arketi Group, the consulting firm that completed the study. "We believe this to be the first comprehensive survey of healthcare workers on this topic, since the Needlestick Safety and Prevention Act became law in 2000."
     
TechLinks   Arketi Group Wins Five New Clients
Arketi Group, an integrated marketing consultancy, continues its growth with the addition of five new clients. The newest Arketi Group clients include Georgia Tech's Executive Masters in International Logistics (EMIL) program, Salis, SecureWorks, Synthis and Taz Anderson Realty.
     
Bulldog Reporter's Daily' Dog   Arketi Group Wins Five New Clients
     
PR week   Defending the defense sector is a battle
Nancy Mace Jackson, a PR and marketing consultant with Atlanta-based Arketi Group, says even a task like providing case studies in news releases to help reporters illustrate how products or services are used in action is difficult. That's partly because it can be a struggle to get permission to mention customers in press releases.
     
Create Magazine   <Arketi Group, An Integrated Marketing Consultancy, Announced That Two Of Its Clients, Oversight Systems And Techdiscovery, Each Won A 2006 Tamy Award…
Arketi Group, an integrated marketing consultancy, announced that two of its clients, Oversight Systems and TechDiscovery, each won a 2006 TAMY Award from TAG Marketing, a society of the Technology Association of Georgia (TAG) at the 6th Annual Technology Marketing Excellence Awards ceremony.
     
TechLinks  

Arketi Clients Honored with TAMY Technology Marketing Excellence Awards
Three years ago, Alpharetta, Ga.-based Advectis Inc., teamed up with its integrated marketing agency, nearby Atlanta-based Arketi Group, to introduce its paperless mortgage technology to the banking industry…"The key to our success was simple: Know thy audience and build a message that caters to its emotional triggers," Sami Jajeh, principal at Arketi Group said.

     
Parks & Recreation   Hungry for Media Attention
Nancy Mace Jackson, a public relations consultant with the Arketi Group in Atlanta, Ga., says that press releases need to have a clear message…"[news releases] need to be very focused, concise, and attention-grabbing…"
     
PR Week   News Briefs
Arketi Group, a marketing communications agency, has hired Nancy Jackson as a PR and marketing consultant. According to Arketi, Jackson was the first woman to graduate from The Citadel.
     
TechLinks   Arketi Group Continues Growth with Two New Hires
     
ClickZNetwork   Execs & Accounts
Integrated marketing consultancy Arketi Group hired Nancy Jackson as a new consultant and Jung Choi as a creative designer. Jackson was an account manager at Atlanta ad and PR agency Freebairn & Co. Choi was a graphic designer at Super Vision International.
     
PalmBeachPost.com   Wild About Being Wired?
Arketi’s Principal discusses marketing technology to different groups, from the Innovators to the Skeptics.
     
Big Idea   Breaking Up Isn’t Hard To Do
"The trend that we are trying to stimulate is to become an extension of our clients," said Rory Carlton, principal of Arketi Group. "We invest time and effort in becoming a part of their organization. It’s incumbent on us to do so, in order to do a good job. With one of our clients, we have an office in their office. With another client, we are their outsource marketing department. They have no in-house marketing department."
     
Atlanta Business Chronicle   Busy As Bees
Arketi Group helped Georgia Aquarium builder Brasfield & Gorrie LLC memorialize the $290 million project by creating a 260-page, leather-bound book chronicling its construction…"They wanted us to push the creative envelope with this project," said Arketi Principal Rory Carlton. "And for us, we wanted to do the Georgia Aquarium justice -- to create a book that was as beautiful and fascinating as the building and structure and story of the aquarium."
     
O'Dwyer's Public Relations News  

Star VanderHaar, loyalty communications manager for Interland, and Brian Boudreaux, an Orlando PR pro, to Arketi Group, Atlanta, as consultants.

     
Startup Nation   How Podcasting Can Help Your Business
"You can send fresh and compelling messages out to target audiences," says Michael Neumeier, principal of the Arketi Group…"You can use it to start delivering educational content to a narrowly focused list of people. Even if it’s only 50 people, if it’s the right 50 people, it’ll do wonders for your company."
     
TechLinks   Arketi Group Adds Two Consultants to Its Growing Staff
     
Create   Arketi Group Principal Elected to PRSA|GA Board
     
Bulldog Reporter's Daily' Dog   Arketi Group Principal Elected to PRSA|GA Board
     
Ad Week   Georgia Aquarium Books Arketi
Arketi Group said it has been hired to produce a book documenting the construction of the new Georgia Aquarium, billed as the largest of its kind in the world. Brasfield & Gorrie, the contractor who led the construction, retained the independent Atlanta shop without a review…
     
<TechLinks   Arketi Group Inks Deals with Four New Clients
     
Atlanta Business Chronicle   Look what we’ve got
The recently formed Arketi Group, an integrated marketing company, is already building its bulk. The group has added Brasfield & Gorrie LLC, IBT Enterprises LLC, Leica Geosystems Holding AG's surveying and engineering division and Nokia Corp.'s field operations division.
     
TechLinks   Arketi Group Earns Four Awards For Client Work At 2005 Public Relations Society of America Phoenix Celebration
     
Webhostdirectory   Arketi Group Earns Two Awards for Its Marketing Work for Interland
     
TechLinks   DemandG and Gaughan & Swann Merge to Form Arketi Group
Market Watch  

Arketi Group Inked as PR Agency of Record for GMT Corporation
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected as public relations agency of record by GMT Corporation, a leader in workforce management and performance optimization solutions.

     
     
Drive Buyer Intimacy and Deliver More Revenue - Watch Now
Webinar

Drive Buyer Intimacy and Deliver More Revenue

Building a deep, personal relationship with your buyer is critical to BtoB marketers. Knowing your buyers and their true needs gives BtoB marketers the upper hand in moving individuals though the sales cycle and ultimately converting them from prospect to customer. In this 30-minute webinar replay, Arketi Group Vice President Micky Long covers five ways implementing a marketing automation solution can help you build better intimacy with prospects.