The Outlook for Business-to-Business Technology Marketing in 2012
60+ marketing executives from leading technology companies gathered to discuss the current and future state of marketing within the BtoB technology sector... Read what they had to say.
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Calling all BtoB Marketers.
The time has come to...
This places buyers at the center of all marketing priorities. Understanding what buyers care about, how they make decisions, and how they want to receive information. It makes marketing about them, not about us.
digital marketing
These days, all marketing is digital. But not all agencies are digital to the same degree. While Arketi flourishes in "traditional" branding and advertising, our true strength shines through in creation of an integrated online presence.
The website is at the core, of course, but digital marketing is much more than building websites. Email marketing, viral videos, online contests, marketing automation, Facebook apps... The tactics change faster than a teenager's tweet stream, but Arketi's consistent focus is on communicating a compelling message in an engaging, educational and, if possible, entertaining fashion.
We support that with integrated demand generation programs that bring the best of lead nurturing, scoring and automation to life. And, finally, we help you provide the sales team the support and tools they need at every step of the sales funnel.
We believe that's how marketing generates revenue.
All of these programs are built on the foundations we apply to every engagement: a strong process, research into the competitive space, and a business results-based approach to everything we recommend. We know you are on the hook to connect the dots of everything you do to revenue… we consider ourselves on the hook with you.
Our digital marketing expertise is delivered in three key offerings:
To read about Arketi digital marketing in action, review our work for Flo Healthcare and Xerox.
