white papers
Cut through the jargon surrounding “Web 2.0” and learn what the new generation of web technologies means for your business
This
guide sheds light on some of the most commonly found terms used when
referencing what are today known as Web 2.0 and new media. While certainly
far from exhaustive, this provides a handy reference sheet to help practitioners
untangle the jargon commonly associated with new technology.
Also included are the results of our annual survey of journalists' usage of the web and social media.
In The Executive Guide to Web 2.0 and New Media, you will find
- The 4 Ps of Blogging – key success factors to make your company's blog activity meaningful and memorable
- Podcasting best practices – what gets a thumbs-up or thumbs-down when corporations start podcasting
- How BtoB journalists use the web to find news and sources for articles – a guide to how your can harness social media to get your message to the people who matter
DOWNLOAD The Executive Guide to Web 2.0 and New Media by completing the form at the right.
