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High-Tech BtoB CMO Roundtable Proceedings Shed Light on the Sales-Marketing Relationship, Social Media and Content Marketing
Arketi Group’s annual event produces impressive thinking from some of the South’s top tech marketing executives
ATLANTA – March 24, 2010 – Arketi Group (www.arketi.com), a high-tech business-to-business public relations and marketing firm, today announced the release of its 2010 CMO Roundtable white paper The Outlook for Business-to-Business Technology Marketing in 2010, available free at www.arketi.com/cmowhitepaper.
The white paper combines opinions and insight from more than 20 high-tech PR and marketing executives who participated in Arketi’s third annual Atlanta High-Tech CMO Roundtable, held in the fall of 2009. The roundtable consisted of executives from leading technology companies in the Southeast, and examined the rapidly evolving BtoB marketing landscape.
With an economic recovery sputtering forward in a rapidly changing business environment, three consistent themes emerged from the event.
- The BtoB technology sector is ready for a true partnership between Sales and Marketing for lead generation and nurturing initiatives.
- Social media is a legitimate communications channel that has found a corporate champion in PR executives.
- Content is fueling marketing efforts for companies seeking to gain market share and accelerate growth.
“Our annual Roundtable serves as an invaluable forum for the top technology marketers to assess current industry trends and evaluate potential growth opportunities,” said Sami Jajeh, principal of Arketi Group. “The conversations that sprang from this diverse, well-rounded group of high-tech executives this year were fascinating, and the resulting whitepaper is something every BtoB technology marketer needs to digest.”
Roundtable participants included executives from Cbeyond, ClickFox, Cyber, FleetCor, GMT Corporation, IBM Internet Security Systems, Manhattan Associates, MedAssets, Navicure, O4, Ryla, Servigistics, Sophicity, Stonesoft and Stratix. Brooks Robinson, CMO of Cbeyond, moderated the Roundtable.
The free white paper can be downloaded at www.arketi.com/cmowhitepaper. View the interactive social media release, complete with video from the Roundtable at http://pitch.pe/54531.
About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Advanced Productivity Software, Brand Velocity, GMT Corporation, Novatus and The Network. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
