press releases

Arketi Group Named Finalist for Two AMA AMY Awards
Arketi recognized by leading industry association for results-driven marketing campaigns

ATLANTA – April 20, 2010 – Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it was named a finalist for two 2010 Atlanta Marketer of the Year Awards (AMYs), awarded by the Atlanta Chapter of the American Marketing Association (AMA).

Arketi was honored in the Visual Branding/Identity category for its extensive work for Sophicity, a leading provider of IT and consulting services to city governments and municipal leagues. The project consisted of positioning and messaging, branding and website development.

Arketi was also honored in the 3D Direct Response Marketing category for its role in developing “The Search for Real Estate Savings” direct mail campaign for Virtual Premise, a leading provider of SaaS-based real estate information management solutions.

“Delivering measurable marketing results is at the heart of what we do at Arketi,” said Rory Carlton, principal of Arketi Group. “We are honored by this recognition from the AMA, and are pleased that our work has made a tangible impact on our clients’ businesses.”

AMA Atlanta is the country's fourth largest AMA chapter with nearly 1,000 members. The chapter is designed to provide the city's diverse marketing professionals with a network of contacts and resources, continuing education and professional advancement opportunities.

To view the interactive social media release, complete with photos from the event, visit http://pitch.pe/58210.

About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Advanced Productivity Software, Brand Velocity, GMT Corporation, Novatus and The Network. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.