press releases

BtoB Digital Marketing Firm Arketi to Co-Host Complimentary BtoB Lead Nurturing Webinar
“Building a Case for Automating Lead Nurturing”

ATLANTA – June 22, 2010 – High-tech digital marketing and PR firm Arketi Group announced today it is co-hosting a free BtoB lead nurturing webinar, in partnership with marketing automation provider Pardot, aimed at examining the industry’s growing adoption of advanced lead nurturing strategies.

Led by Arketi Vice President Micky Long and Pardot COO Adam Blitzer, the webinar will present the business case for automating lead nurturing and explore the increasing utilization of marketing automation technology by business-to-business marketers. The free webinar, “Building a Case for Automating Lead Nurturing,” will be Wednesday, June 30 from 2 p.m. to 3 p.m. Eastern.

In addition to Long and Blitzer, webinar panelists will include A.D.A.M. Director of Marketing Laurie Douglas and DataSync Vice President of Business Development Ted McDermott. During the webinar, panelists will share practical considerations for BtoB tech executives looking to gain corporate buy-in on the prospect of automated lead nurturing.

“Technology-driven lead nurturing initiatives have exploded onto the BtoB marketing scene as companies have started to realize the massive benefits they can provide,” said Long. “In this webinar, we’ll demonstrate how BtoB tech executives can make a compelling case for automating lead nurturing and the challenges they can expect to face.”

Register for the webinar now and enter for a chance to win a copy of Think Outside The Inbox, an insightful examination of marketing automation basics coauthored by Pardot CEO David Cummings and COO Adam Blitzer.

View the interactive social media release.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, GMT Corporation, Numerex, Stonesoft, Sage and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.