press releases

MediKeeper Selects High-Tech BtoB PR and Marketing Firm Arketi Group for Marketing Engagement
Arketi chosen to execute event and email marketing for health information technology company

ATLANTA, February 09, 2012 – Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has been chosen by MediKeeper, a leading health information integration company, to lead strategic marketing initiatives.

MediKeeper provides a customizable health information portal that integrates all of a user’s health-related data into one easy-to-use location. Members can view all aspects of the medical experience, from benefits to claims, pharmaceutical records to appointments, and even insights into ways to care for illnesses. As a pioneer in the Personal Health Record (PHR) industry, MediKeeper promotes a patient-centered approach, emphasizing patient control, record portability, and privacy.

“We found that we needed expert assistance aligning marketing strategies with our sales objectives,” said Jason Peoples, senior vice president of MediKeeper. “We engaged Arketi Group because of their proven ability to deliver measurable results that consistently exceed expectations.”

Arketi will be handling event marketing, email marketing, social media and public relations for MediKeeper. Arketi’s work will help the company target public and private employers, employee benefit and wellness vendors, and health care providers.

“MediKeeper’s solutions significantly enhance the ROI from health and wellness programs,” said Ann Revell-Pechar, Arketi Group vice president and general manager for the Carolinas. “It is energizing to be involved in healthcare information technology focused on this critical level of communication and information dissemination.”

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About MediKeeper
MediKeeper, founded in 2003 and headquartered in San Diego, CA, is a health information integration company. The Web-based platform helps consumers better control their health and wellness by compiling all key medical information, including insurance claims and medical records, in one personalized portal. Customized for employers and health plans, MediKeeper makes it easy and engaging for consumers to manage disparate data about their health, from spending accounts and health insurance databases, to inclusion of targeted content, coaching and secure messaging. For more information about MediKeeper, visit http://www.medikeeper.com, email sales@medikeeper.com or call 888-202-5050.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Concurrent, CorFire, Digital Assent, Jacada, Knowlagent, RelayHealth and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.