press releases

Sophicity Selects Arketi Group to Help Launch New Brand

ATLANTA – May 21, 2009 – Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been chosen by Sophicity, an IT services provider formerly known as Mimsware, as its agency of record to help launch the company’s new corporate brand.

Arketi’s initial assignment with the company was a comprehensive positioning and messaging engagement. This included a brand launch and renaming the company to Sophicity, which highlights the firm’s focus on providing IT services to cities and municipal leagues.

"Sophicity needed a sharply focused message and brand that would resonate with our prospects and clients - cities and municipal leagues," said Dave Mims, president of Sophicity. "Arketi’s successful history with corporate positioning was a determining factor in why we initiated the partnership. Arketi’s expertise reshaped our company positioning and messaging in a way that is already moving our brand forward.”

Sophicity has more than 10 years of experience working with cities and municipal leagues to help optimize their existing technology, assess their IT needs and operate their IT departments more efficiently.

"In this extremely competitive environment, Sophicity needed positioning and a marketing effort designed to engage prospects," said Sami Jajeh, principal of Arketi Group. "Rooted in a deep understanding of Sophicity and its key targets, we were able to develop both."

About Sophicity
For more than 10 years, Sophicity’s expertise has unleashed the potential of government IT for municipal leagues and their member cities, meeting the needs of everyone from city hall to public safety. Our senior consultants help improve budget efficiency and increase employee productivity beginning with detailed assessments that identify risks, opportunities, and guidelines for planning. Sophicity makes any IT project worry-free by defining the requirements, managing the project and implementing the right solution. At Sophicity, we put the IT in city. For more information, visit www.sophicity.com.

About Arketi Group
Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Convergys, Flo Healthcare, Inovis, Sage Software, The Network and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.