press releases

Arketi Principal to Lead National Business-to-Business Social Media Webinar for Public Relations Society of America (PRSA)
Neumeier to share recent survey findings on journalists’ use of social media and how BtoB companies can effectively embrace, utilize social media

ATLANTA – June 19, 2009 – Arketi Group Principal Mike Neumeier, APR, will lead a Public Relations Society of America (PRSA) Corporate Communications session titled, “Social media in the B2B environment,” as part of the group’s monthly brown bag series. The event, open exclusively to PRSA members, will be Wed., June 24 from 2 p.m. to 3 p.m. Eastern.

During the webinar, Neumeier will share the results of the 2009 Arketi Web Watch Media Survey, which seeks to understand the use of social media technology by BtoB journalists. In addition, Neumeier, along with Chuck Jones, APR, chair of the PRSA Corporate Communications Section, will facilitate the discussion and provide insights into what strategies BtoB companies are using to benefit from social networks. 

To sign up for this session, visit www.prsa.org/networking/sections/corporate.

“The swift emergence of social media has given business-to-business companies unprecedented access to conversations about their brand,” said Neumeier. “Savvy companies are using this platform not only as a communications channel to build thought leadership but also to engage customers and prospects in true dialogue.”

The PRSA Corporate Communications group is comprised of members looking to share best practices on a variety of relevant topics. Focusing solely on corporate issues and trends, themes examined include measurement strategies, methods for improving a corporation’s image and addressing the broad range of moral, social, economic and political issues that affect corporations.

View the social media news release.

About Arketi Group
Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Convergys, OB10, Sage Software, Sprint and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.