press releases

Arketi Group Selected as Agency of Record for Premier Logic
Application Development and Consulting Company Selects BtoB Tech Agency to Develop Messaging, Branding and Public Relations Strategy

ATLANTA – July 6, 2009 – High-tech business-to-business (BtoB) public relations and marketing firm Arketi Group announced it has been selected by Premier Logic, an application development and consulting company, as its agency of record.

Arketi’s work began with the development of corporate positioning and a messaging platform, which serves as the foundation for Premier Logic’s marketing and awareness efforts. Moving forward, Arketi will provide public relations (PR) counsel, redesign the company’s website and develop sales collateral.    

“As Premier Logic sharpens its focus on healthcare and financial applications, Arketi Group was the right partner to help us refine our message and evolve our brand,” said Chad Osgood, managing partner of Premier Logic. “Arketi’s proven reputation for successfully working with BtoB technology companies is what attracted us to them, but the firm’s ability to help us clearly articulate what we do in a way that resonates with prospects is what confirmed we had the right PR and marketing partner.”

Founded in 2000, Premier Logic provides software solutions for mid-market companies that use process-intensive applications to run their business. Drawing on experience from working with two of the “Big Four” accounting firms, Premier Logic combines a balance of technical and domain expertise to deliver software solutions on-time and on-budget.

“With the development of an integrated messaging platform, Premier Logic is now better able to communicate with prospects, and more importantly, highlight their value proposition,” said Sami Jajeh, principal of Arketi Group. “Building on Premier Logic’s history of successful engagements, the messaging foundation serves as a springboard to launch the new brand and grow top-line revenue.”

View the social media news release.

About Premier Logic
Premier Logic is an application development and consulting company that combines technical and domain expertise with a strong understanding of business processes. Premier Logic helps solve problems for mid-market companies that use process-intensive applications. Leveraging a proven five-step methodology, Premier Logic benefits an entire organization—from executives to end-users—by transforming process inefficiencies into streamlined, headache-free operations. For more information, visit www.premierlogic.com.

About Arketi Group
Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Brand Velocity, Cbeyond, Flo Healthcare, OB10, Sophicity and The Network. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.