press releases

BtoB PR and Marketing Firm Arketi Group Principal Sami Jajeh to Moderate July TER Meeting

ATLANTA — July 13, 2009 — Arketi Group (www.arketi.com) Principal Sami Jajeh will moderate the July Technology Executives Roundtable (TER) meeting titled “Dancing With a Technology Gorilla — Strategies for Co-opetition and Partnering with the Market Leader.” The event will be Tuesday, July 21, and is open exclusively to Georgia technology executives who meet membership requirements.

Panelists will delve into successful strategies companies can consider when partnering with a market leader, and how they can leverage that relationship into an effective strategic alliance. Jajeh will moderate a distinguished panel featuring:

	Randy Keith, president and CEO of Serenic Software and former president of Navision Software U.S.
	Sean McCloskey, former senior vice president of SAP and former CEO of Visiprise
	Glenn McGonnigle, general partner of TechOperators

To learn more or sign up for the event, visit http://www.teratlanta.com/events.html.

“Now more than ever, technology companies compete in crowded markets, often with a long-time market leader or gorilla,” said Jajeh. “As such, they need to be thinking aggressively about how to capitalize on potential opportunities in the market while partnering with market leaders. The insights from these proven technology executives will help other companies understand the various strategies and approaches for working beneficially with the gorilla, while accelerating growth.”

TER is an association for Atlanta technology executives that provides CEOs, CFOs and general managers with the ability to maximize the value of companies through the exchange of top ideas, candid talk and a forum to share what is working, what is not, and best practices to unlock business value. To learn more about TER, visit http://www.ter-atlanta.com/.

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About Arketi Group
Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Convergys, Flo Healthcare, Sophicity, Virtual Premise and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.