press releases

Arketi Group Wins Eight Public Relations Society of America Awards
Arketi’s BtoB Technology PR Results Earn High Honors for Client Work

ATLANTA – Nov. 10, 2009 – Arketi Group (www.arketi.com), a business-to-business technology public relations and marketing firm, was recognized for its exceptional work in the BtoB PR and marketing arena, earning eight awards at the 2009 PRSA|GA Phoenix Awards Celebration.

The Phoenix Awards, awarded by the Georgia Chapter of the Public Relations Society of America, recognize excellence in the public relations profession in Georgia. Arketi and its clients received three Phoenix Awards and five Certificates of Excellence at this year’s ceremony:

• Media Relations - BtoB for Arketi’s aggressive campaign positioning The Network, a provider of ethics and compliance solutions to nearly half the Fortune 500, as an industry thought leader. Arketi landed placements in BusinessWeek, Time.com, FOX Business, Compliance Week, and on the front page of the Financial Times, securing 60 stories and amassing 8,437,857 media impressions.

• Writing Trade/Business News Release for Arketi’s news announcement of The Network’s 2009 Corporate Governance and Compliance Hotline Benchmarking Report. Surpassing original expectations, Arketi was able to secure 12 positive stories, including placements in Fox Business, Time.com and a front page story in the Financial Times.

• Direct Mail for Arketi’s work on the “The Search for Real Estate Savings” direct marketing campaign for Virtual Premise, a provider of web-based real estate information management solutions. Bearing an Indiana Jones-theme, the multi-touch, high-impact campaign generated more than $500,000 in sales pipeline opportunities and was featured in BtoB magazine.

• Media Relations - BtoB for Arketi’s campaign for Cbeyond, a communications and IT services provider to small businesses, aimed at driving significant national media exposure. From July 2008 to June 2009, Arketi was able to secure 315 media placements, including a 30-minute segment on CNN.

• Editorials for Arketi’s op-ed on behalf of Cbeyond, discussing the state of the local technology industry. Featured in the Atlanta Business Chronicle, the article achieved 350,000 print and online views and resulted in a more than 800 percent return-on-investment.

• Technical Writing – Trade/Business for management consulting firm Brand Velocity’s bylined article in Architecture and Governance magazine. Reaching more than 10,000 senior executives and corporate board members, Arketi’s article succeeded in driving attention, interest and thought leadership, generating more than 44 information requests to the client.

• Social Media - Podcast for Arketi’s and Business to Business magazine’s joint production of the “Technology Today” podcast series. Established as a thought leadership vehicle, the podcast served as a forum for Atlanta’s technology thought leaders to provide commentary on relevant industry trends.

• Social Media - Other for Arketi’s creation of the first LinkedIn BtoB Marketing Group. Boasting more than 2,300 members and 500 discussions, the engaging, user-led forum has grown exponentially, becoming the largest such group on LinkedIn by a substantial margin.

“The PRSA|GA Phoenix Awards recognize industry work that achieves compelling and quantifiable results,” said Mike Neumeier, APR, principal of Arketi Group. “Our commitment to implementing results-driven PR initiatives for our clients continues to serve us and our clients well.”

Earlier this year Arketi won three TAMY Awards for Excellence in Technology Marketing from the TAG Marketing Society, earned a spot on the esteemed “Inc. 5000” list of fastest growing private companies for the second consecutive year, and made the prestigious “BtoB Top Agencies of 2009” list.

View the social media release, complete with photo’s from the Awards Celebration.

About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Brand Velocity, Cbeyond, GMT Corporation, Inovis, Numerex and The Network. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.